A Business Model for FIspace
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A Business Model for FIspace

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This is my introduction into FIspace that was used for the presentation of Jaap van der Pol, a student from the Free University of Amsterdam that did his MSc thesis research on a Business Model for ...

This is my introduction into FIspace that was used for the presentation of Jaap van der Pol, a student from the Free University of Amsterdam that did his MSc thesis research on a Business Model for FIspace, the B2B collaboration platform for Agri-Food, Transport & Losgistics. I included the main concluding slides from him in this presentation.

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  • Suggest to include an emphasis on end user feedback and involvement in all stages of initiation and involvement of development (end users in this case: farmers - individuals, regional and nationally focused entities).
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  • Platform components: <br /> IoT <br /> Big Data <br /> Cloud hosting <br /> Service management <br /> Service mesh-up <br /> Security
  • These sectors together have a huge potential impact on the European economy and society. <br /> EU turnover: 1,500 billion € <br /> Efficiency: 148-220 billion € savings <br /> Sustainability: 26.5% of CO2 emissions <br /> <br /> Here you see a picture of the business network we are dealing with (farmers, carriers, retail, customs, etc.) <br /> They are challenged by all kind of ICT-related developments, such as: <br /> High-quality customer applications, end2end visibility, M2M communication, etc. <br /> But there are currently still quite some bottlenecks to be solved, such as: <br /> Interoperability between current inter-enterprise information systems (still use of paper, fax, phone, etc.) <br /> Tracking and tracing possibilities are still limited (especially e.g. if you want to know what happened to your food between production and consumption) <br /> Especially for SMEs, software is relatively expensive, while the need for flexible, customized solutions has increased <br /> These bottlenecks are the reason for current limited and rather fixed business collaboration networks, hampering innovation in general <br /> <br /> Through conceptual prototypes in phase 1 we have made it plausible that FI will significantly contribute to overcoming these bottlenecks by facilitating: <br /> ...seamless cross-organizational collaboration <br /> …unprecedented transparency, visibility and control of processes <br /> …rapid, easy, low cost development and deployment of customized solutions <br /> …agile formation of business networks and ecosystems <br /> <br />
  • Both sides need to participate for the market to exist. <br /> Once it’s going, it’s easy to get going (like a snowball rolling down hill). Virtuous cycle. <br /> <br /> How to get started? And who is paying for this? <br /> For platforms, apps, and users <br />
  • Supply driven

A Business Model for FIspace A Business Model for FIspace Presentation Transcript

  • Future Internet Business Collaboration Networks in Agri-Food, Transport & Logistics Short introduction Wageningen, 28 May 2014 Sjaak Wolfert Project Coordinator LEI Wageningen UR
  • Outline • Future Internet Public Private Partnership (FI-PPP) • FIspace – B2B platform with App store & B2B collaboration core
  • FI-WARE serving usage areas 3 View slide
  • FI-PPP Programme Architecture 90 M€ 80 M€ 130 M€ FInish SmartAgriFood2 View slide
  • Location-based services Internet of Tings Wireless Sensor Networks Consultants Forwarder Production Plants Carriers Ports Customs Banks Insurances Authorities Consumers Future Internet Features Social Media Motivation and Impact Agri-Food, Transport and Logistics: • EU turnover: 1,500 billion € • Efficiency: 148-220 billion € savings • Sustainability: 26.5% of CO2 emissions FIspace will facilitate: ■ … seamless cross-organizational collaboration (information exchange, communication, coordination of activities) ■ …unprecedented transparency, visibility and control of processes (using Internet-connected sensors and IoT devices) ■ …rapid, easy, low cost development and deployment of customized solutions (apps and services) ■ …agile formation of business networks and ecosystems (social networks and app/service markets) Privacy & Security Internet of Services Cloud Computing Linked Open Data, Big Data
  • FIspace platform High Level Architecture I2ND IoT IoC IoS S&T GENERIC ENABLERS Base Technologies Validation 1. Crop Protection Information Sharing 2. Greenhouse Management & Control 3. Fish Distribution & (Re-)Planning 4. Fresh Fruit and Vegetables QA 5. Flowers & Plants SC Chain Monitoring 6. Meat Information Provenance 7. Import & Export of Consumer Goods 8. Tailored Information for Consumers Trials: T270: Security, Privacy, Trust Framework: SPT (KOC) T250: System & Data Integration (ATOS) T240: B2B Collaboration Core (IBM) T230: App Store (IBM) T220: User Front-End (ATOS) T260:OperatingEnvironment (IBM) T280:SoftwareDevelopmentToolkit: SDK(ATOS) FIspace = the Facebook for B2B
  • FIspace approach: Software Mass Customisation FIspace App Store My FIspace (BCM) Develop Apps Pre-configure User Systems Customize & Use Systems FIspace Platform Single App Configuration App developer Business Architect User (farmer, transporter, ...)
  • Example: Spraying Scenario Scenario: get expert advice for spraying to handle disease on tomatoes State AuthorityFranz Farmer Ed Expert Spraying (follow advice) Create Advice Approval Request Advice CollaborativeBusinessProcessBack-EndSystems Farm / GH Management Systems Sensor Network in the Greenhouse Agronomist Expert System Regulations & Approval System 1 2 3 FIspace App ‘Weather Information’ FIspace App ‘Spraying Expert Advice’ FIspace App ‘Spraying Certification’ product type, etc. sensor data (access details) suggested chemical advice details certification details 8
  • T270: Security, Privacy, Trust Framework: SPT (KOC) T250: System & Data Integration (ATOS) T240: B2B Collaboration Core (IBM) T230: App Store (IBM) T220: User Front-End (ATOS) T260:OperatingEnvironment (IBM) T280:SoftwareDevelopmentToolkit: SDK(ATOS) FIspace ecosystem development Industries (converging) Farming & Manufacturing Transport & Logistics (Producers, Farmers, Manufacturers, Suppliers, ..) Wholesale & Retail Health Sector (Forwarder, Carriers, 3PL / 4PL, Ports, …) (Warehouses, Supermarkets, Stores, …) (Banks, Insurances, Authorities, ..´) ICT Industry (going to the Cloud) Cloud Operators & Infrastructure Providers Business Configurators I2ND IoT IoC IoS S&T (+ follow up) GENERIC ENABLERS DEVELOPMENT TOOLKIT Base Technologies Validation App & Service Providers
  • Platforms How to get started? Who will pay? Q1: Platforms Q2: Third party applications Q3: Users
  • Towards a business model! sjaak.wolfert@wur.nl www.FIspace.eu
  • Concluding slides Jaap van der Pol • The next slides contain the main conclusions of the thesis research of Jaap van der Pol, a MSc student from the Free University of Amsterdam
  • What is a viable business model for the electronic business platform FIspace? Jaap van der Pol VU Amsterdam
  • Business model criteria •Efficiency •Uniqueness •Appropriateness •Profit boosters • FIspace aims to make businesses collaborate more efficient • More than half of the interviewees see FIspace as unique. • Consensus about some business model building blocks. • First mover advantage, reputational effects • Proof of added value is lacking. • A few stakeholders do not see why FIspace is unique. • Lack of consensus for other business model building blocks • Threat of other platforms + -
  • Platform challenges •User acquisition •Scaling up •Balancing interests • FIspace has a lot of stakeholders. Phase 3 brings even more. • Stakeholders are willing to spread the platform via their networks. Marquee users. • Stakeholders at all sides of the market are involved • Some stakeholders are not convinced of FIspace’s added value. There is no commercial drive behind it. • Stakeholders that are not convinced will not spread the platform • There has to be a viable business model for every individual stakeholder at all sides of the market + -
  • • Make FIspace more tangible – Calculate added value for apps and trials – Finish first version – Proof of principle – Decide on revenue streams – Find evangelists to take it beyond the development phase My advice for FIspace