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Mastercourse Hortibusiness
 

Mastercourse Hortibusiness

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Presentation on ICT trends in developments and what this means for the agri-food business, focussing on the FIspace platform. The presentation was part of the mastercourse Hortibusiness in which about ...

Presentation on ICT trends in developments and what this means for the agri-food business, focussing on the FIspace platform. The presentation was part of the mastercourse Hortibusiness in which about 20 entrepreneurs from the horticultural business are participating.

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  • Internet originated as a technology for connecting computers in the 1970s, breakthrough in the 1990sInternet of Content/People:Van ‘read-only’ internet, naaractievegebruikersDelen van content: video’s (YouTube), foto’s (Flicker), kennis (Wikipedia, Semantic Web)Internet of ServicesInternet verovert de wereld van sofwareapplicatiesVan software en data op je PC, naar software en data in de cloud via Service Oriented ArchitectureImpact: gebruikerszienéénsoftwarepakket, maar onder de motorkapbestaat die uitallerleimodulen die over de helewereldstaan en data wordenstaan in de cloudNu zie je het begin daarvan: interoperability via webservices, data opslagbijDropboxVerwachting is datdit nu echtdoorzetnaarvolledige Software as Service oplossingen, eventueelgecombineerd met private clouds Internet of ThingsVan PCs met browser naareengrootscalaaan devices: smartphones, handhelds, vrachtauto’s, containers, Deensekarren, Europoolkratten, verpakkingen, individueleproducten, ...., internet is overal!Kerntechnologien:, RFID, embedded systems, sensors and actuators, wireless networks
  • Explain the example of Safecity prototype in Arlanda.
  • 2007 – 2012 ICT Market DevelopmentsUsing a sample of 50 global ICT firms’ annual and quarterly reportsNot: operators2007: pre-recession; 2009: peak of recessionUS sampleApple, HP, IBM, Microsoft, Dell, Amazon, Intel, Cisco, Google, Oracle, EMC, Qualcomm, CSC, eBay, Texas Instruments, Applied Materials, Micron, Motorola, Broadcom, Symantec, AMD, Yahoo, Facebook, Adobe, Juniper, SanDisk, FreescaleEU SampleNokia, Ericsson, Philips, SAP, Alcatel Lucent, Siemens Healthcare, Atos, Cap Gemini, STMicroelectronics, ASML, Infineon, NXP, IndraSistemas, DassaultSystèmes, TomTom, Software AG, ARM, Siemens IT SolutionsAsia SampleHTC (Taiwan), TSMC (Taiwan), LG (South Korea), Samsung (South Korea), Panasonic (Japan), Canon (Japan), Toshiba (Japan), Sony (Japan), Huawei (China), ZTE (China), Lenovo (China)
  • 2007 – 2012 ICT Market DevelopmentsUsing a sample of 50 global ICT firms’ annual and quarterly reportsNot: operators2007: pre-recession; 2009: peak of recessionUS sampleApple, HP, IBM, Microsoft, Dell, Amazon, Intel, Cisco, Google, Oracle, EMC, Qualcomm, CSC, eBay, Texas Instruments, Applied Materials, Micron, Motorola, Broadcom, Symantec, AMD, Yahoo, Facebook, Adobe, Juniper, SanDisk, FreescaleEU SampleNokia, Ericsson, Philips, SAP, Alcatel Lucent, Siemens Healthcare, Atos, Cap Gemini, STMicroelectronics, ASML, Infineon, NXP, IndraSistemas, DassaultSystèmes, TomTom, Software AG, ARM, Siemens IT SolutionsAsia SampleHTC (Taiwan), TSMC (Taiwan), LG (South Korea), Samsung (South Korea), Panasonic (Japan), Canon (Japan), Toshiba (Japan), Sony (Japan), Huawei (China), ZTE (China), Lenovo (China)
  • "Positive network effects increase the value of a good or service as more people use or adopt it. The simplest network effects are direct: increases in usage lead to direct increases in the value of the system. Telephone services is a great example of this. The more people available to call, the more valuable the system becomes."1-sided: e.g. the telephone systemMetcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2). 2-sided:Often platforms bring together two distinct user groups and create two-sided markets, also called two-sided networks. They have to participate both for a market to exist.They need a platform to find each other.They are useful in explaining many free pricing or ‘freemium’ strategies where one user group gets free use of the platform in order to attract the other user group, e.g. nightclubs, Adobe’s PDF reader.Stakes are high: Apple vs Samsung, ecosystem war. 3rd side: device manufacturer.
  • Both sides need to participate for the market to exist.Once it’s going, it’s easy to get going (like a snowball rolling down hill). Virtuous cycle.How to get started? And who is paying for this?For platforms, apps, and users
  • These sectors together have a huge potential impact on the European economy and society.EU turnover: 1,500 billion €Efficiency: 148-220 billion € savingsSustainability: 26.5% of CO2 emissionsHere you see a picture of the business network we are dealing with (farmers, carriers, retail, customs, etc.)They are challenged by all kind of ICT-related developments, such as:High-quality customer applications, end2end visibility, M2M communication, etc.But there are currently still quite some bottlenecks to be solved, such as:Interoperability between current inter-enterprise information systems (still use of paper, fax, phone, etc.)Tracking and tracing possibilities are still limited (especially e.g. if you want to know what happened to your food between production and consumption)Especially for SMEs, software is relatively expensive, while the need for flexible, customized solutions has increasedThese bottlenecks are the reason for current limited and rather fixed business collaboration networks, hampering innovation in generalThrough conceptual prototypes in phase 1 we have made it plausible that FI will significantly contribute to overcoming these bottlenecks by facilitating:...seamless cross-organizational collaboration…unprecedented transparency, visibility and control of processes…rapid, easy, low cost development and deployment of customized solutions…agile formation of business networks and ecosystems
  • Red rectangles: new partners that were not in SmartAgriFood or FInest
  • This will be achieved by the FIspace platform, which is a cloud-based solution for business collaboration.This platform is represented by the big rectangle in the middle, consisting of several components:FIspace store (similar to the Apple App Store or Google Play), which offers a range of apps and services supporting B2B collaborationBecause apps are characterized by simple, lightweight functionalities, this collaboration is supported by a B2B collaboration core that handles object states, event handling, (re-)planning processes, etc.Further embedding and integration is supported by the other layers:System & Data IntegrationSecurity, Privacy and Trust managementAnd an operating environment to make it runningThe apps are planned to be developed through the open call in Phase 2 and large scale expansion in Phase 3. Therefore we develop and offer aSoftware development toolkitFinally, the whole platform is approachable through front-ends, which are typicallycockpit-type of web browser applicationsAll these components will use, and therewith validate, several GEs from FI-Ware and - at the other side – eight trials will validate and demonstrate the FIspace platform

Mastercourse Hortibusiness Mastercourse Hortibusiness Presentation Transcript

  • Naar platforms voor elektronisch zakendoen Masterleergang Hortibusiness, Module 6 – Logistiek en ICT Sjaak Wolfert 13 Maart 2014, Wolfheze
  • Sjaak Wolfert – curriculum vitae  1990 – 1996: MSc Crop Science at Wageningen Agricultural University (cum laude) ● Thesis: Modelling crop growth using literate programming  1996 – 2002: PhD at Wageningen University, depts. of Organic Agriculture/Applied Computer Science ● Thesis: Sustainable agriculture: how to make it work – a modeling approach to support management of a mixed ecological farm  2001 – now: Senior Scientist ‘Information Management and ICT in Agri-Food Supply Chain Networks’ at the Agricultural Economics Research Institute (LEI) of Wageningen University and Research Centre  2007-2009: President of EFITA (European Federation for ICT in Agriculture Food and the Environment)  2009 – now: Assistant Professor Information Systems at Information Technology Group of Wageningen University  2011: guest researcher at Massey University, New Zealand
  • Overzicht - ingrediënten  Achtergrond van ons onderzoeksthema ● Projecten  Globale ontwikkelingen ‘software development’ ● Platforms ● Software/Business Ecosystems ● Future Internet  Illustratie a.h.v. het FIspace platform (i.o.)  Interactief ● Deelnemen in ontwikkeling?
  • Practice Knowledge development application
  • law & regulation multi-dimensional Agri-Food Supply Chain Networks (AFSCN) innovation geographic cluster horizontal fulfillment Vertical • information • communication • control • ICT plays a crucial role • farm is a focal company
  • ICT becomes a key driver for innovation  Location-based monitoring and service delivery through GPS  Internet of Things (IoT) – everything/everyone gets connected, M2M communication leading to autonomously communicating devices and virtualization of objects and processes  Data explosion (Big Data), linked open data and the potential of open innovation  Mobile, Cloud services and App stores – the Internet is everywhere (smart phones, embedded networked devices, etc.) with new possibilities for service delivery, augmented reality, etc.  Social media – more direct and instant interaction between stakeholders potentially leading to new market opportunities and channels, co-innovation, etc.
  • Business process modeling using SOA application service layer market 1 application farm application research institute application government application market 2 application business service layer get restrictions information get field and crop data get legal restrictions/ environmen tal points get cost analysis update adminis- tration business process management layer production process
  • A. Analy sis Generic Integration Framework • Technical Architecture • Reference Information Model • Technical Infrastructure • Organizational Infrastructure B. Basic Design PilotA PilotB PilotC ……… C. Iterative Implementation Overall Development Prototyping General framework for development: incremental growth
  • Project Portfolio  2006-2010: Programmaleider Kennis op de Akker, (KodA) ● Integratie en Standaardisatie van ICT  2010-2014: Programmaleider Programma Precisielandbouw (PPL) ● Integratie en Standaardisatie van ICT (www.pplnl.nl)  2010-2012: Coordinator agriXchange: Coordination and support of setting up a network for developing a system for common data exchange in the agricultural sector (www.agriXchange.org)  2011-2013: Coordinator SmartAgriFood: Smart Food and Agribusiness: Future Internet for Safe and Healthy Food from Farm to Fork  2013-2015: Coordinator FIspace: Future Internet Business Collaboration Networks in Agri-Food, Transport & Logistics  2014-2016: Coordinator SmartAgriFood2: Smart Farming in the Cloud
  • Platforms
  • Wie kent deze?  Wat kun je hiermee?  Waar gebruik je het voor?  Privé of zakelijk?
  • Wie kent deze?  Wat kun je hiermee?  Waar gebruik je het voor?  Privé of zakelijk?
  • En wie kent deze nog?  Waarom hield dit op?
  • Natuurlijk kennen we deze:  Maar hoeveel Apps gebruikt u nu al voor het electronisch zakendoen?  Met alleen een verzameling losses Apps zijn we er nog niet! ● Ze moeten op een flexibele manier de processen in de keten kunnen ondersteunen
  • Wie kent deze?  ‘Facebook’ met allerlei ‘Apps’ voor electronisch zakendoen bestaat nog niet!
  • Misschien kent u deze  Salesforce AppExchange  Fraunhofer Logistics Mall  Descartes  SAP store  Ariba  GT Nexus  Alibaba Group
  • Future Internet Public-Private Partnership
  • Background Future Internet PPP: Evolution of the Internet Internet of People / Content Internet of Things Internet of Services Internet of Computers
  • Generic idea of FI-PPP illustrated by phase 1 projects http://www.fi-ppp.eu/projects/ Generic Requirements for the Future Internet
  • FI-WARE Core Platform The Reference Architecture of the FI-WARE platform is structured along a number of technical chapters, namely:  Cloud Hosting  Data/Context Management  Internet of Things (IoT) Services Enablement  Applications/Services Ecosystem and Delivery Framework  Security  Interface to Networks and Devices (I2ND) See http://www.fi-ware.eu/our-vision/ for detailed information
  • FI-PPP Programme Architecture 90 M€ 80 M€ 130 M€ Accelerators
  • FI-PPP Leadership beyond R&D FI-PPP 1. Making the world ‘smarter’ and accelerate sustainable innovation 2. Making Europe a world leader in Future Internet technologies ICT technology research ICT applications research Application Pull Technology push
  • The ICT world is changing Sample of 50+ global ICT firms Source: European Commission US: n = 27 Asia: n = 11 EU: n = 18 Net sales % change 2012Q2 vs 2007Q2 US: +48% Asia: +50% EU: -12%
  • The ICT world is changing Sample of 50+ global ICT firms Source: European Commission US: n = 27 Asia: n = 11 EU: n = 18 Net sales % change 2012Q2 vs 2007Q2 US: +48% Asia: +50% EU: -12% • Platform-based businesses on any possible device are outperforming in sales and profits any other ICT business. • Platform-based business models have been the main drivers of US net sales growth together with leadership in mobile devices, apps stores, microelectronics for mobile devices, software, and IP networks.
  • Platforms Network effects • 1-sided • 2-sided Partly taken from Pieter Ballon, iMinds
  • Platforms How to get started? Who will pay? Q1: Platforms Q2: Third party applications Q3: Users
  • Towards software/business ecosystems
  • Hoe werkt het: Living Labs, business ecosystems en open innovatie proprietary space open space services/products (e.g.software) services/products (e.g. contract research) services/products (e.g.food,advices) new applications newsolutions agri-food business & government research & education ICT/ consultancy business new knowledge /modelsknowledge models innovations questions, data open source solutions open innovatio n process
  • Future Internet Business Collaboration Networks in Agri- Food, Transport & Logistics Sjaak Wolfert Project Coordinator Wageningen UR (NL)
  • Project Details • EU Seventh Framework Program (7FP) – Future Internet Public Private Partnership programme (FI-PPP) • Project type: Collaborative Project - Large-scale Integrated Project (IP) • Total budget: 20 M€ • EU funding: 13.5 M€ • Duration: April 2013 – April 2015 (Phase II) • Grant Agreement: 604123
  • Location-based services Internet of Tings Wireless Sensor Networks Consultants Forwarder Production Plants Carriers Ports Customs Banks Insurances Authorities Consumers Future Internet Features Social Media Motivation and Impact Agri-Food, Transport and Logistics: • EU turnover: 1,500 billion € • Efficiency: 148-220 billion € savings • Sustainability: 26.5% of CO2 emissions FIspace will facilitate: ■ … seamless cross-organizational collaboration (information exchange, communication, coordination of activities) ■ …unprecedented transparency, visibility and control of processes (using Internet-connected sensors and IoT devices) ■ …rapid, easy, low cost development and deployment of customized solutions (apps and services) ■ …agile formation of business networks and ecosystems (social networks and app/service markets) Privacy & Security Internet of Services Cloud Computing Linked Open Data, Big Data
  • PartnersCoordinator Technical partners Trial partners Knowledge and networking partners Pert Partners
  • 34 Technical Overall Platform Approach Deployed in the Cloud Future Internet Core Platform I2ND IoT Cloud IoS Real World Integration Service Provisioning & Consumption Ubiquitous Broadband Connectivity Infrastructure Virtualization SPT Security & Reliability Generic Enablers FI-CODE Tool Support FIspace: Extensible SaaS App 1 App 3 App n … Collab. Workflow 1 … Collab. Workflow k Extension Mechanism 2: Configurable Collaborative Workflows Extension Mechanism 1: Addition of value-add functionality through Apps User
  • FIspace platform High Level Architecture Front-End FIspace Store Real-time B2B Collaboration Core System & Data Integration Security, Privacy, and Trust Management Operating Environment DevelopmentToolkit I2ND IoT IoC IoS S&T GENERIC ENABLERS DEVELOPMENT TOOLKIT Base Technologies Validation 1. Crop Protection Information Sharing 2. Greenhouse Management & Control 3. Fish Distribution & (Re-)Planning 4. Fresh Fruit and Vegetables QA 5. Flowers & Plants SC Chain Monitoring 6. Meat Information Provenance 7. Import & Export of Consumer Goods 8. Tailored Information for Consumers Trials:
  • 1 4 3 5 2 6 8 7 Intelligent Perishable Goods Logistics Smart Distribution and Consumption Farming in the Cloud Use Case Trial Experimentation Sites 1. Crop Protection Information Sharing 2. Greenhouse Management & Control 3. Fish Distribution and (Re-) Planning 4. Fresh Fruit and Vegetables Quality Assurance 5. Flowers and Plants Supply Chain Monitoring 6. Meat Information Provenance 7. Import and Export of Consumer Goods 8. Tailored Information for Consumers
  • FIspace Ecosystem Development Industries (converging) Farming & Manufacturing Transport & Logistics (Producers, Farmers, Manufacturers, Suppliers, ..) Wholesale & Retail Service Sector (Forwarder, Carriers, 3PL / 4PL, Ports, …) (Warehouses, Supermarkets, Stores, …) (Banks, Insurances, Authorities, ..´) ICT Industry (going to the Cloud) Cloud Operators & Infrastructure Providers Software & Solution Providers Value-Added Service Providers I2ND IoT IoC IoS S&T (+ follow up) GENERIC ENABLERS DEVELOPMENT TOOLKIT Base Technologies Validation
  • Plants & Flowers Trial “Quality Controlled Logistics in Floricultural Supply Chains” Cor Verdouw & Robbert Robbemond (Wageningen UR) Masterleergang Hortibusiness, Module 6 – Logistiek en ICT 13 maart 2014, De Buunderkamp, Wolfheze
  • Motivation Real-time Quality Controlled Supply Chain Reduction of product waste Shorter lead times Better capacity utilisation Better quality for consumers Chain Moni- toring Future Internet Quality Sensing
  • Planned Use Cases Phase II 1. Item tracking & tracing 2. Conditions monitoring 3. Expert quality assessments 4. Product quality alerts 5. Quality decay prediction 6. Quality controlled planning App App App App App App Phase 1 Demo App: http://trackntrace-wur.rhcloud.com/fpp3.html
  • Planned Use Cases Phase II Front-End FIspace Store Real-time B2B Collaboration Core System & Data Integration Security, Privacy, and Trust Management Operating Environment DevelopmentToolkit FI- WARE Tech- nology Foun- dation End-users Developers
  • Use case 1. Item tracking & tracing 1a. Item tracking & tracing (inbound) 1b. Item tracking & tracing (outbound) Item locations
  • Use case 1. Item tracking & tracing
  • Use case 2. Conditions Monitoring 1a. Item tracking & tracing (inbound) 1b. Item tracking & tracing (outbound) 2a. Specific location condition monitoring 2b. Trolley conditions monitoring Item locations Location conditions Item conditions trajectories Condition alert
  • Use case 2. Conditions Monitoring • Overview of environmental conditions • Overview of products at location • Suitability of conditions for cultivars at location • Alarms for problem notification
  • Use case 3. Expert Quality Assessments 1a. Item tracking & tracing (inbound) 1b. Item tracking & tracing (outbound) 2a. Specific location condition monitoring 3. Expert quality assessments 2b. Trolley conditions monitoring Item locations Location conditions Quality evaluation report Item conditions trajectories Condition alert
  • Use case 3. Expert Quality Assessments Docking Area Grower Truck Inbound Transporter Grower Greenhouse Trader Warehouse Truck Outbound Transporter Retailer Shop Quality score: 0-100%
  • Use case 4. Product quality alerts 1a. Item tracking & tracing (inbound) 1b. Item tracking & tracing (outbound) 2a. Specific location condition monitoring 3. Expert quality assessments 4. Product quality alerts 2b. Trolley conditions monitoring Item locations Location conditions Quality evaluation report Item conditions trajectories Condition alert Item quality report
  • Use case 4. Product quality alerts Docking Area Grower Truck Inbound Transporter Grower Greenhouse Trader Warehouse Truck Outbound Transporter Retailer Shop Environmental parameter values Temperature: 25 °C Humidity: 88% Luminance: 18.000 cd
  • Use case 5. Quality decay prediction 1a. Item tracking & tracing (inbound) 1b. Item tracking & tracing (outbound) 2a. Specific location condition monitoring 3. Expert quality assessments 4. Product quality alerts 2b. Trolley conditions monitoring 5. Quality decay prediction Item locations Location conditions Quality evaluation report Item conditions trajectories Condition alert Item quality report Item quality decay prediction alert
  • Use case 5. Quality decay prediction • Historic quality decay trajectory based on measurements • Simulated quality decay projections based on quality development models • Alarms for expected quality issues • Advises for interventions
  • Use case 6. Quality Controlled Planning 1a. Item tracking & tracing (inbound) 1b. Item tracking & tracing (outbound) 2a. Specific location condition monitoring 3. Expert quality assessments 4. Product quality alerts 2b. Trolley conditions monitoring 5. Quality decay prediction 6. Quality controlled planning Item locations Location conditions Quality evaluation report Item conditions trajectories Condition alert Item quality report Item quality decay prediction alert
  • Use case 6. Quality Controlled Planning
  • Recapitulatory overview of use-cases 1a. Item tracking & tracing (inbound) 1b. Item tracking & tracing (outbound) 2a. Specific location condition monitoring 3. Expert quality assessments 4. Product quality alerts 2b. Trolley conditions monitoring 5. Quality decay prediction 6. Quality controlled planning Item locations Location conditions Quality evaluation report Item conditions trajectories Condition alert Item quality report Item quality decay prediction alert Ideas for new apps???
  • Thank you for your attention! Cor.Verdouw@wur.nl Robbert.Robbemond@wur.nl LEI Wageningen UR
  • Serious exercise...  There are 4 accelerator projects for agri-food business: FInish, SmartAgriFood2, Fractals and SpeedUP_Europe  In the coming 2 years, they will launch an open call for App development of 16 M€ in total What would be your Future Internet dream application that you would like to see to be developed?
  • More information  www.agriXchange.eu  www.SmartAgriFood.eu  www.FIspace.eu Or contact me: sjaak.wolfert@wur.nl nl.linkedin.com/in/sjaakwolfert/ @sjaakwolfert
  • Thank you for your attention
  • Backup slides
  • How can Future Internet boost the application of ICT? Transport Current key competition issues / drivers / business models How more data contributes to this Which innovations and new business models are possible ? Public issues / consumer concerns (that motivate public investments) Transport Transport Input industries Farmer Food processor Retail / consumerSoftware Provider Logistic solution providers
  • Current key competition issues / drivers / business models Retail brand loyalty (also versus food service and on line) Small, local farm support Reduce cost price Cope with legislation and paper work Innovation GRIN technologies Service concepts Internationalization, Consumer driven innovation Cope with power retail, Sustainability issues Transport Transport Transport Input industries Farmer Food processor Retail / consumerSoftware Provider Logistic solution providers
  • Public issues / consumer concerns (motivate public interest) Sustainability: pollution and waste Health Food Safety + Transparency Feeding the world within boundaries of earth’s carrying capacity LoyaltySmall Cost priceGRIN Service Cope with retail Transport Transport Transport Input industries Farmer Food processor Retail / consumerSoftware Provider Logistic solution providers
  • How more data contributes to this Sustainability HealthSafety + TransparencyFeed the growing world Precision Farming: better control Better management decisions Sophisticated Technology, More advise Segment products and input suppliers; Benchmark with competitors Consumer decision support (pre- and after sales) Better service concepts, e.g. in logistics (less waste) and store replenishment LoyaltySmall Cost priceGRIN Service Cope with retail Transport Transport Transport Input industries Farmer Food processor Retail / consumerSoftware Provider Logistic solution providers
  • Which innovations and new business models are possible ? Precision Farming Better management Segment Cons. supportService ++ Open farm management systems with specific apps. Distance advise on diseases etc. Computer aided advise and decisions Regionally pooled data analysis for science and advise Personalized advise with new apps Online shops Short supply chains, feed back consumer-producer Measure, pay sustainability Better T&T Paperless chain, Store replenishment, Category management Sustainability HealthSafety + TransparencyFeed the growing world LoyaltySmall Cost priceGRIN Service Cope with retail Transport Transport Transport Input industries Farmer Food processor Retail / consumerSoftware Provider Logistic solution providers