Introduction to Analytics

Analytics Riches There’s Gold in Them Thar DataEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

“You cannot improve what you cannot measure.” -Lord KelvinEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

The Trail to Riches• Define business objectives and goals• Create KPI’s (Key Performance Indicators)• Tame your HIPPO• Segment for success• Lather, Rinse, RepeatEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Help Data Defeat the HiPPO HiPPO=Highest Paid Person’s OpinionEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Goals-Why Do you Exist?• Know the purpose of your website• Know the pages that matter and why• Create KPI’s that you can track that support your goalsEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Bloom Spokane Goals / KPI’sGoal 1: Increase number of providersGoal 2: Increase # of engaged visitorsKPI 1: Class AttendanceKPI 2: Visitor EngagementKPI 3: Blog ReadershipEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

KPI -Engaged VisitorsEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

KPI -The Power of BloggingEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Open Your Mind and Discover! Arghhh! No gold. Only platinum.EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Analytics Insight Rulz!• Google Alalytics v5 helps a lot• Create dashboards & custom reports• Discover what’s important to measure• Know your audience(s) - Analytic insight comes from data segmentation over time.EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

How to Grab Data Driven Dollars!• Define Business Objectives• Set up Goals & KPI’s • Segment Traffic (Know Your Audience)• Do Stuff, Man (Make Improvements)!• Grow Your Business!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Now Go Dominate with Your Data!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Additional ResourcesBooks: Websites:Analytics: An Hour a Day Searchengineland.comWeb Analytics 2.0 Kaushik.net Userfly Google Analytics Videos Juice Analytics Kiss Insights Visual Website OptimizerEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Ed ReeseEMAIL: ed@sixthmanmarketing.comPHONE: 509.624.5580TWITTER: @ed_reeseEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Introduction to Analytics

by Sixth Man Marketing on Nov 01, 2011

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Introduction to Analytics — Presentation Transcript

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