0
Content
Counts
Track it Like

a Pro!

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
“I’ve never let my
schooling interfere
with my education.”
- Mark Twain

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624....
“I’m not suggesting you change who you are...”
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
But it’s time people
know how important
your content really is.
Show them!
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 62...
Tame Your HiPPO. Be the Boss.

HiPPO=Highest Paid Person’s Opinion
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

...
Step 1: Create content
dashboards. Use data to
help identify what your
efforts are influencing.
EMAIL: ed@sixthmanmarketin...
A Quick Dashboard
Overview & Example

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
Know what your content influences with dashboards.
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_ree...
How to Create a Dashboard Widget in Six Simple Steps
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_r...
Dashboards
allow you to
easily sniff out
content that’s
making a
difference.

EMAIL: ed@sixthmanmarketing.com

PHONE: 509....
Even down to a single
blog post...

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
Measure the Power of Every Post, Article, or Landing Page
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: ...
Because you’ll need to explain it to them!
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
Step 2: Take advantage
of the power of segments.
Use them to isolate your
content and gain insight.
EMAIL: ed@sixthmanmark...
By creating a content
segment you can use GA
to measure the EXACT
metrics you want to share
EMAIL: ed@sixthmanmarketing.co...
Just Click that Down-Pointing Arrow / Button to get Started
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER...
Get Creative in Thinking About how to Segment Content
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_...
How do you want to isolate your content? So many ways...
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @...
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
What does all of that
work prove, anyway?

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
And much, much more!

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
Step 3: Share your data
with the powers that be.

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_rees...
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese
“Right,... so it looks like your content is driving business after all.”

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624...
Ed Reese
EMAIL: ed@sixthmanmarketing.com
PHONE:509. 624.5580
TWITTER: @ed_reese

EMAIL: ed@sixthmanmarketing.com

PHONE: 5...
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Content Counts! Track it Like a Pro.

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This presentation provides a step-by-step guide to tracking the awesome content you're producing for your website. It includes tips on creating effective content dashboards in Google Analytics as well as how to use advanced segmentation to track content performance.

Published in: Marketing, Technology, Business
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Transcript of "Content Counts! Track it Like a Pro."

  1. 1. Content Counts Track it Like a Pro! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  2. 2. “I’ve never let my schooling interfere with my education.” - Mark Twain EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  3. 3. “I’m not suggesting you change who you are...” EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  4. 4. But it’s time people know how important your content really is. Show them! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  5. 5. Tame Your HiPPO. Be the Boss. HiPPO=Highest Paid Person’s Opinion EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  6. 6. Step 1: Create content dashboards. Use data to help identify what your efforts are influencing. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  7. 7. A Quick Dashboard Overview & Example EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  8. 8. Know what your content influences with dashboards. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  9. 9. How to Create a Dashboard Widget in Six Simple Steps EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  10. 10. Dashboards allow you to easily sniff out content that’s making a difference. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  11. 11. Even down to a single blog post... EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  12. 12. Measure the Power of Every Post, Article, or Landing Page EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  13. 13. Because you’ll need to explain it to them! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  14. 14. Step 2: Take advantage of the power of segments. Use them to isolate your content and gain insight. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  15. 15. By creating a content segment you can use GA to measure the EXACT metrics you want to share EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  16. 16. Just Click that Down-Pointing Arrow / Button to get Started EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  17. 17. Get Creative in Thinking About how to Segment Content EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  18. 18. How do you want to isolate your content? So many ways... EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  19. 19. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  20. 20. What does all of that work prove, anyway? EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  21. 21. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  22. 22. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  23. 23. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  24. 24. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  25. 25. And much, much more! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  26. 26. Step 3: Share your data with the powers that be. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  27. 27. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  28. 28. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  29. 29. “Right,... so it looks like your content is driving business after all.” EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  30. 30. Ed Reese EMAIL: ed@sixthmanmarketing.com PHONE:509. 624.5580 TWITTER: @ed_reese EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
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