Content Counts! Track it Like a Pro.
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Content Counts! Track it Like a Pro.

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This presentation provides a step-by-step guide to tracking the awesome content you're producing for your website. It includes tips on creating effective content dashboards in Google Analytics as......

This presentation provides a step-by-step guide to tracking the awesome content you're producing for your website. It includes tips on creating effective content dashboards in Google Analytics as well as how to use advanced segmentation to track content performance.

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  • 1. Content Counts Track it Like a Pro! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 2. “I’ve never let my schooling interfere with my education.” - Mark Twain EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 3. “I’m not suggesting you change who you are...” EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 4. But it’s time people know how important your content really is. Show them! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 5. Tame Your HiPPO. Be the Boss. HiPPO=Highest Paid Person’s Opinion EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 6. Step 1: Create content dashboards. Use data to help identify what your efforts are influencing. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 7. A Quick Dashboard Overview & Example EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 8. Know what your content influences with dashboards. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 9. How to Create a Dashboard Widget in Six Simple Steps EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 10. Dashboards allow you to easily sniff out content that’s making a difference. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 11. Even down to a single blog post... EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 12. Measure the Power of Every Post, Article, or Landing Page EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 13. Because you’ll need to explain it to them! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 14. Step 2: Take advantage of the power of segments. Use them to isolate your content and gain insight. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 15. By creating a content segment you can use GA to measure the EXACT metrics you want to share EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 16. Just Click that Down-Pointing Arrow / Button to get Started EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 17. Get Creative in Thinking About how to Segment Content EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 18. How do you want to isolate your content? So many ways... EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 19. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 20. What does all of that work prove, anyway? EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 21. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 22. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 23. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 24. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 25. And much, much more! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 26. Step 3: Share your data with the powers that be. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 27. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 28. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 29. “Right,... so it looks like your content is driving business after all.” EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  • 30. Ed Reese EMAIL: ed@sixthmanmarketing.com PHONE:509. 624.5580 TWITTER: @ed_reese EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese