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Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
Content Counts! Track it Like a Pro.
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Content Counts! Track it Like a Pro.

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This presentation provides a step-by-step guide to tracking the awesome content you're producing for your website. It includes tips on creating effective content dashboards in Google Analytics as well …

This presentation provides a step-by-step guide to tracking the awesome content you're producing for your website. It includes tips on creating effective content dashboards in Google Analytics as well as how to use advanced segmentation to track content performance.

Published in: Marketing, Technology, Business
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  1. Content Counts Track it Like a Pro! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  2. “I’ve never let my schooling interfere with my education.” - Mark Twain EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  3. “I’m not suggesting you change who you are...” EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  4. But it’s time people know how important your content really is. Show them! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  5. Tame Your HiPPO. Be the Boss. HiPPO=Highest Paid Person’s Opinion EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  6. Step 1: Create content dashboards. Use data to help identify what your efforts are influencing. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  7. A Quick Dashboard Overview & Example EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  8. Know what your content influences with dashboards. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  9. How to Create a Dashboard Widget in Six Simple Steps EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  10. Dashboards allow you to easily sniff out content that’s making a difference. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  11. Even down to a single blog post... EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  12. Measure the Power of Every Post, Article, or Landing Page EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  13. Because you’ll need to explain it to them! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  14. Step 2: Take advantage of the power of segments. Use them to isolate your content and gain insight. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  15. By creating a content segment you can use GA to measure the EXACT metrics you want to share EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  16. Just Click that Down-Pointing Arrow / Button to get Started EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  17. Get Creative in Thinking About how to Segment Content EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  18. How do you want to isolate your content? So many ways... EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  19. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  20. What does all of that work prove, anyway? EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  21. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  22. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  23. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  24. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  25. And much, much more! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  26. Step 3: Share your data with the powers that be. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  27. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  28. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  29. “Right,... so it looks like your content is driving business after all.” EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  30. Ed Reese EMAIL: ed@sixthmanmarketing.com PHONE:509. 624.5580 TWITTER: @ed_reese EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

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