Dominate with Data

Dominatewith data Karate Chop the Data- Get ResultsEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

“Hey Doc,... it hurts when I hit my serve really hard.” -Patient “Don’t hit your serve really hard.” -DoctorEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Measure What Matters!• Brand Demand & Awareness• Search Traffic that Converts• Campaigns (online & offline)• Communication (social, email, etc.)• Content, Content, Content• Goals, KPI’s, & RevenueEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Help Data Defeat the HiPPO HiPPO=Highest Paid Person’s OpinionEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Open Your Mind and Discover! Arghhh! No gold. Only platinum.EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Brand Demand &Awareness is DAMNImportant People!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

People Search forstuff,... A LOT!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Know What MattersFOR YOUR BusinessEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Dang it, People...Track Campaigns!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Content,...Content,...Content,... etc.EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Communication -Talk, Social, EmailEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

“It doesn’t matter how many friends,followers, or subscribers you have. Orevent the number of posts, tweets, or follower to following ratio!.” -Avinash Kaushik (Analytics Ninja Master)EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

“What matters is everything that happens after you post, tweet, blog, share, or participate.” -Avinash (The Man, Myth, Legend)EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

“Did you grab attention? Did you deliver delight? Initiate a discussion? Cause people to take action? DID YOU PROVIDE VALUE?!!!” -Avinash Kaushik (Analytics Legend)EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Measure Communication• Track offline communication• Measure email marketing efforts• Define “realistic” social media goals• Measure using advanced segmentation• Measure with your brain + tools of choice• Measure Micro + Macro ConversionsEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

How to Grab Data Driven Dollars!• Define Business Objectives• Set up Goals & KPI’s• Segment Traffic (Know Your Audience)• Do Stuff, Man (Make Improvements)!• Grow Your Business!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Now Go Dominate with Your Data!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Ed ReeseEMAIL: ed@sixthmanmarketing.comPHONE:509. 624.5580TWITTER: @ed_reese EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

“What matters is everything that happens after you post, tweet, blog, share, or participate.” -AvinashEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Measure What Matters!• Brand Demand & Awareness• Search Traffic that Converts• Campaigns (online & offline)• Communication (social, email, etc.)• Content, Content, Content• Goals, KPI’s, & RevenueEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

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Dominate with Data

by Sixth Man Marketing on Oct 23, 2011

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Dominate with Data — Presentation Transcript