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From Polar Bears to Social Media

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Greg Hounslow's presentation from AdLounge's Conversuasion, held on October 28, 2010

Greg Hounslow's presentation from AdLounge's Conversuasion, held on October 28, 2010

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From Polar Bears to Social Media From Polar Bears to Social Media Presentation Transcript

  • FROM POLAR BEARS TO SOCIAL MEDIA
  • WHO AM I? Traveller, photographer, writer, communicator.
  • WHO AM I? Born in Alberta. Grew up on the West Coast.
  • WHO AM I? Hockey player and Calgary Flames fan.
  • TOUR GUIDE, INTERPRETER, NATURALIST Yukon, Alaska, Rocky Mountains, Vancouver Island
  • BAJA OUTDOOR ACTIVITIES Baja California Sur, Mexico
  • COLUMBIA ICEFIELD SNOCOACH Jasper National Park, Alberta
  • TUNDRA BUGGY TOURS Churchill, Manitoba
  •  
  • BEAUTIFUL PHOTOS But something is missing...
  • BEAUTIFUL PHOTOS But something is missing... PEOPLE
  • WITHOUT PEOPLE There is no social media Social media is about people & their stories, needs and wants
  • MY EARLY SOCIAL MEDIA HOBBIES Connecting with people
  • RED MILE BLOG One of my first forays into social media
  • WESTJET CHECK-IN COUNTER Victoria International Airport
  • RAMP CREW WAVES GOODBYE Hamilton International Airport
  • INTERNATIONAL OPERATIONS TRAINING Mazatlan, Mexico
  • THE MORNING AFTER AN ICE STORM Aéroport de Montreal
  • HOW DOES THIS TRANSLATE INTO SOCIAL MEDIA?
  • THE WESTJET EXPERIENCE Learning on-and-off the job
  • SOCIAL MEDIA Fast, flexible & fun
    • Understand the operation
    • Deliver a timely response
    • Understand people
    • Tell an interesting story
    • Adapt to different situations
    • Expect the unexpected
  • WINGLET WEDNESDAY A WestJet social media tradition …
  • THANK YOU!
  • Greg Hounslow Emerging Media Advisor WestJet @SixFourG facebook.com/westjet youtube.com/westjet twitter.com/westjet