Eio Social Media Presentation


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This presentation was delivered to Entrepreneurs International Organization, June 10, 2010

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  • Make handle popular-
  • Social Media is aligned with PR
  • Who is talking about you?
  • Eio Social Media Presentation

    1. 1. EIOSocial Media Marketing<br />Melissa Pelto MA<br />Six Degrees Communications<br />
    2. 2. Who is this Gal?<br />Six Degrees Communications <br />Social Media, Mining, Green Tech, Event Promotion and most of the “Relations” <br />MBA Student<br />MA- Professional Communication<br />BA- Sociology<br />Sommelier, Drag-Racer, Pop-Culture Junkie, Social Media Evangelist <br />
    3. 3. … and where is she taking me?<br />Social Media Revolution<br />Social media for business<br />Who is “rocking it”?<br />Social media toolkit for professionals<br />SM prescriptions<br />Metrics for evaluation<br />Discussion<br />Q&A <br />
    4. 4. Social Media Revolution<br />
    5. 5. ….. but really social media is a conversation<br />
    6. 6. Social Media Core Concepts<br />Engaging with communities<br />Value added<br />Become a hub<br />Genuine conversation- communicating WITH, not TO<br />Spin vs. relevance<br />Dialogue<br />Transparency<br />Relationships<br />Conversations tools and networks<br />
    7. 7. Reasons Businesses are Scared<br />Time<br />Haters<br />Loose control of the brand<br />Expensive<br />Legal/ Corporate secrets<br />www.socialmediatoday.com<br />
    8. 8. Why Social Media for Business?<br />Position yourself as an expert- be a hub!<br />Lead generation and referrals<br />Demographic targeting<br />Social listening & Market intelligence<br /><ul><li>SEO
    9. 9. Promotions
    10. 10. Customer relations
    11. 11. Ignoring social media CAN hurt you!</li></li></ul><li>10 Smartest Big Brands in Social Media<br />Blendtec- Blends everything on Youtube<br />Burger King- Wopper Sacrifice<br />Starbucks- “My Starbucks Idea”<br />Sun Microsystem- CEO Blog<br />IBM- IBMers’ Blog<br />Zappos- Twitter<br />Comcast- CSR @comcastcares<br />Graco- Flicker<br />Dell- Twitter, Network of Blogs, and Facebook<br />Mashable.com<br />
    12. 12. Social Media Tools for Business<br />Blogs<br />Twitter<br />LinkedIn<br />Video Sharing <br />Photo Sharing<br />slideshare<br />
    13. 13. Blogs<br />A blog is a “web log”<br />Entries are commonly displayed in reverse-chronological order<br />Contains tags and categories<br />One of the most pervasive forms of social media<br />Not every blog is created equal <br />
    14. 14. Types of Blogs<br />Personal<br />Corporate and Organizational<br /><ul><li>Internal/ External</li></ul>By Genre<br />By Device<br />device is used to compose it<br />By Media Type<br />
    15. 15. Corporate and Organizational Blogs<br />Jeremiah Owyang discusses how to get the most out of business blogging in “Web Strategy: How to Be a Corporate Blog Evangelist:<br />Delight your audience<br />Demonstrate openness<br />Express goodwill<br />Provide thoughtful leadership<br />Mitigate PR damage risks<br />Control the conversation in your market<br />Develop a product with customers in real time<br />Harness the power of rapid response<br />Casually release products and get feedback<br />Create word of mouth marketing<br />Amplify a strategic message<br />Use blog as a competitive positioning tool to create visibility and <br />
    16. 16. Social Media Prescription- Blogs<br />Noob<br />Create a blog<br />Start reading and commenting<br />K-Rad<br />Build blog roll in new business direction <br />Set goals for new readers<br />Join <br />Blogosphere<br />
    17. 17. Twitter (Micro Blogging)<br />Tweets are text-based posts of up to 140 characters<br />Displayed on the author's profile page <br />Delivered to the author’s followers<br />@username<br />#hashtag<br />RT@username<br />
    18. 18. Twitter Tips for SEO<br />Choose a good handle<br />Select account name wisely<br />Make your bio count<br />Add your site URL to your bio<br />Show off your handle<br />Maximize on your twitter “lead-in”<br />Use key-word rich text in your tweets<br />Be retweetable <br />Spread the link love<br />Mashable.com<br />
    19. 19. Social Media Prescription<br />Noob<br />Register your handle<br />Start to follow key industry people <br />K-Rad<br />Integrating your twitter with you other social media<br />Start using a professional twitter client <br />Join <br />twitosphere<br />
    20. 20. Professional Twitter Clients<br />Tweet Deck <br />tweetdeck.com<br />Hootsuite<br />hootsuite.com<br />
    21. 21. LinkedIn<br />Harnessing the power of your professional network<br />138 = 1,085,140 people<br />Groups<br />Searches<br />Jobs<br />Follow Companies- new feature!<br />
    22. 22. Social Media Prescription<br />Noob<br />Create account<br />Add company name, contact info and picture<br />K-Rad<br />Ensure your profile is 100% complete<br />Add your company profile and tweet to get followers<br />Link.. link..<br />Link.. Link<br />Link..<br />
    23. 23. Video/Photo Sharing<br />Youtube<br />Second largest search engine<br />Vlogging<br />Flicker<br />Sociable Campaign<br />
    24. 24. Social Media Prescription<br />Noob<br />Upload your corporate video to Youtube<br />Create Flicker account and upload product/property pictures <br />K-Rad<br />Start a vlog<br />Register a channel for your business<br />Post your<br />content<br />
    25. 25. slideshare<br />Site for sharing presentations<br />Power Point<br />Keynote<br />Word & PDF<br />
    26. 26. Social Media Prescription<br />Noob<br />Upload your corporate presentation<br />K-Rad<br />Add presentation to your LinkedIn profile<br />Post <br />your<br />corporate<br />presentations<br />
    27. 27. Social Media Revolution<br />
    28. 28. Measurements- Qualitative<br />Are you a part of the conversation?<br />How are you currently being talked about versus competitors?<br />What is the brand sentiment?<br />
    29. 29. Measurements- Quantitative<br />Reach<br />Engagement Ratio<br />Referral Rate<br />Click Rate<br />Conversions<br />
    30. 30. Discussion Questions<br />What were the a-ha moments for you? What insight did you gain? How are you going to implement it?<br />What parts of the social media tool box are you going to add to your Marketing/Communications strategy? How? What are the barriers to participation?<br />Noob: Brainstorm twitter usernames, bio, and potential images. Brainstorm a title for your blog, what niche are you going to develop. <br />
    31. 31. Once upon a time….<br />
    32. 32. Melissa PeltoSix Degrees Communications<br />melissa@sixdegreescommunications.com<br />778.558.8582<br />