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Eio  Social Media Presentation
 

Eio Social Media Presentation

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This presentation was delivered to Entrepreneurs International Organization, June 10, 2010

This presentation was delivered to Entrepreneurs International Organization, June 10, 2010

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  • Make handle popular-
  • Social Media is aligned with PR
  • Who is talking about you?

Eio  Social Media Presentation Eio Social Media Presentation Presentation Transcript

  • EIOSocial Media Marketing
    Melissa Pelto MA
    Six Degrees Communications
  • Who is this Gal?
    Six Degrees Communications
    Social Media, Mining, Green Tech, Event Promotion and most of the “Relations”
    MBA Student
    MA- Professional Communication
    BA- Sociology
    Sommelier, Drag-Racer, Pop-Culture Junkie, Social Media Evangelist
  • … and where is she taking me?
    Social Media Revolution
    Social media for business
    Who is “rocking it”?
    Social media toolkit for professionals
    SM prescriptions
    Metrics for evaluation
    Discussion
    Q&A
  • Social Media Revolution
  • ….. but really social media is a conversation
  • Social Media Core Concepts
    Engaging with communities
    Value added
    Become a hub
    Genuine conversation- communicating WITH, not TO
    Spin vs. relevance
    Dialogue
    Transparency
    Relationships
    Conversations tools and networks
  • Reasons Businesses are Scared
    Time
    Haters
    Loose control of the brand
    Expensive
    Legal/ Corporate secrets
    www.socialmediatoday.com
  • Why Social Media for Business?
    Position yourself as an expert- be a hub!
    Lead generation and referrals
    Demographic targeting
    Social listening & Market intelligence
    • SEO
    • Promotions
    • Customer relations
    • Ignoring social media CAN hurt you!
  • 10 Smartest Big Brands in Social Media
    Blendtec- Blends everything on Youtube
    Burger King- Wopper Sacrifice
    Starbucks- “My Starbucks Idea”
    Sun Microsystem- CEO Blog
    IBM- IBMers’ Blog
    Zappos- Twitter
    Comcast- CSR @comcastcares
    Graco- Flicker
    Dell- Twitter, Network of Blogs, and Facebook
    Mashable.com
  • Social Media Tools for Business
    Blogs
    Twitter
    LinkedIn
    Video Sharing
    Photo Sharing
    slideshare
  • Blogs
    A blog is a “web log”
    Entries are commonly displayed in reverse-chronological order
    Contains tags and categories
    One of the most pervasive forms of social media
    Not every blog is created equal
  • Types of Blogs
    Personal
    Corporate and Organizational
    • Internal/ External
    By Genre
    By Device
    device is used to compose it
    By Media Type
  • Corporate and Organizational Blogs
    Jeremiah Owyang discusses how to get the most out of business blogging in “Web Strategy: How to Be a Corporate Blog Evangelist:
    Delight your audience
    Demonstrate openness
    Express goodwill
    Provide thoughtful leadership
    Mitigate PR damage risks
    Control the conversation in your market
    Develop a product with customers in real time
    Harness the power of rapid response
    Casually release products and get feedback
    Create word of mouth marketing
    Amplify a strategic message
    Use blog as a competitive positioning tool to create visibility and
  • Social Media Prescription- Blogs
    Noob
    Create a blog
    Start reading and commenting
    K-Rad
    Build blog roll in new business direction
    Set goals for new readers
    Join
    Blogosphere
  • Twitter (Micro Blogging)
    Tweets are text-based posts of up to 140 characters
    Displayed on the author's profile page
    Delivered to the author’s followers
    @username
    #hashtag
    RT@username
  • Twitter Tips for SEO
    Choose a good handle
    Select account name wisely
    Make your bio count
    Add your site URL to your bio
    Show off your handle
    Maximize on your twitter “lead-in”
    Use key-word rich text in your tweets
    Be retweetable
    Spread the link love
    Mashable.com
  • Social Media Prescription
    Noob
    Register your handle
    Start to follow key industry people
    K-Rad
    Integrating your twitter with you other social media
    Start using a professional twitter client
    Join
    twitosphere
  • Professional Twitter Clients
    Tweet Deck
    tweetdeck.com
    Hootsuite
    hootsuite.com
  • LinkedIn
    Harnessing the power of your professional network
    138 = 1,085,140 people
    Groups
    Searches
    Jobs
    Follow Companies- new feature!
  • Social Media Prescription
    Noob
    Create account
    Add company name, contact info and picture
    K-Rad
    Ensure your profile is 100% complete
    Add your company profile and tweet to get followers
    Link.. link..
    Link.. Link
    Link..
  • Video/Photo Sharing
    Youtube
    Second largest search engine
    Vlogging
    Flicker
    Sociable Campaign
  • Social Media Prescription
    Noob
    Upload your corporate video to Youtube
    Create Flicker account and upload product/property pictures
    K-Rad
    Start a vlog
    Register a channel for your business
    Post your
    content
  • slideshare
    Site for sharing presentations
    Power Point
    Keynote
    Word & PDF
  • Social Media Prescription
    Noob
    Upload your corporate presentation
    K-Rad
    Add presentation to your LinkedIn profile
    Post
    your
    corporate
    presentations
  • Social Media Revolution
  • Measurements- Qualitative
    Are you a part of the conversation?
    How are you currently being talked about versus competitors?
    What is the brand sentiment?
  • Measurements- Quantitative
    Reach
    Engagement Ratio
    Referral Rate
    Click Rate
    Conversions
  • Discussion Questions
    What were the a-ha moments for you? What insight did you gain? How are you going to implement it?
    What parts of the social media tool box are you going to add to your Marketing/Communications strategy? How? What are the barriers to participation?
    Noob: Brainstorm twitter usernames, bio, and potential images. Brainstorm a title for your blog, what niche are you going to develop.
  • Once upon a time….
  • Melissa PeltoSix Degrees Communications
    melissa@sixdegreescommunications.com
    778.558.8582