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  • 1. HYPERLINK "http://www.slideshare.net/" o "Go to SlideShare's homepage" SlideShare. Present yourself. <br />Top of Form<br />Bottom of Form<br />Upload <br /> 0 Siva Pradeep ▼ <br />Go Pro <br />Amul rural marketing<br />2 years ago <br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" Email <br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" Favorite <br />Download<br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" Embed <br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" Zipcast<br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" More…<br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" l "commentsList" 37 comments<br />Comments 1 - 10 of 37 comments HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" next HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" l "postComment" Post a comment <br /> HYPERLINK "http://www.slideshare.net/RNZ_RI" o "RNZ_RI" RNZ_RI 1 month ago <br />I would like to appreciate your support and providing me all the slides (more than I have requested) in my email rijalr@gmail.com. Your efforts is really praiseworthy. Thanks once again<br /> HYPERLINK "http://www.slideshare.net/RNZ_RI" o "RNZ_RI" RNZ_RI 1 month ago <br />We are also trying to adjust supply chain in rural areas in our country. Please send this slides in rijalr@gmail.com. I sincerely appreciate for your support.<br /> HYPERLINK "http://www.slideshare.net/saurabh156" o "saurabh156" saurabh156 2 months ago <br />can u pl. send the presentation at saurabh_goel78@yahoo.co.in I would be very thankful 2 you.<br /> HYPERLINK "http://www.slideshare.net/paramkusam60" o "paramkusam60" paramkusam60 3 months ago <br />Plz send this ppt to vsnkumar_paramkusam@yahoo.com Thanks in Advance<br /> HYPERLINK "http://www.slideshare.net/MantavyaShrimali" o "MantavyaShrimali" Mantavya Shrimali, Dairy Technologist at Almarai Company, 4 months ago <br />hey buddy its very nice ppt.. can u plz mail it to me????? my mail id is mantavya.shrimali@yahoo.com plz dear help me....////<br /> HYPERLINK "http://www.slideshare.net/kapiljain108" o "kapiljain108" kapiljain108 4 months ago <br />Hi plz send the ppt to kapiljain108@gmail.com<br /> HYPERLINK "http://www.slideshare.net/waliuddin" o "waliuddin" waliuddin 6 months ago <br />can u send me this ppt. waliuddin@hotmail.com<br /> HYPERLINK "http://www.slideshare.net/DigjayaGhaisas" o "DigjayaGhaisas" Digjaya Ghaisas 7 months ago <br />hey plz send me this ppts on digjaya.ghaisas@gmail.com<br /> HYPERLINK "http://www.slideshare.net/RishirajShahi" o "RishirajShahi" Rishiraj Shahi at DX Radio Systems, 8 months ago <br />hiiiiiiii........plz send me dis ppt on my id rishirajk91@gmail.com............plz.......i request u..........<br /> HYPERLINK "http://www.slideshare.net/pranati2" o "pranati2" pranati2 8 months ago <br />i m preparing a presentation on rural marketing. i felt ur presentation very useful/could you please send this to my mail. i would be so thankful to you. . My mail ID is p.mishra2788@gmail.com<br />Comments 1 - 10 of 37 comments HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" next <br />Top of Form<br /> HYPERLINK "javascript:void(0);" Embed Video Subscribe to comments <br />Bottom of Form<br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" l "notesList" Speaker Notes on slide 1<br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" l "favsList" 92 Favorites<br /> HYPERLINK "http://www.slideshare.net/mbhuma" o "mbhuma" mbhuma 15 hours ago <br /> HYPERLINK "http://www.slideshare.net/in4re1" o "in4re1" Mohammad Alkalbani, Founder & CEO at Tejaarh Venture Capital Company, 6 days ago <br /> HYPERLINK "http://www.slideshare.net/renukadeviilavarasu" o "renukadeviilavarasu" Renuka Devi Ilavarasu 2 weeks ago <br /> HYPERLINK "http://www.slideshare.net/rgarude" o "rgarude" rgarude 1 month ago <br /> HYPERLINK "http://www.slideshare.net/NehaSharma36" o "NehaSharma36" Neha Sharma 1 month ago <br /> HYPERLINK "http://www.slideshare.net/mibappu" o "mibappu" mibappu 2 months ago <br /> HYPERLINK "http://www.slideshare.net/saurabh156" o "saurabh156" saurabh156 2 months ago <br />Tags HYPERLINK "http://www.slideshare.net/tag/amul" amul<br /> HYPERLINK "http://www.slideshare.net/hpoori" o "hpoori" hpoori 3 months ago <br /> HYPERLINK "http://www.slideshare.net/priya9490707339" o "priya9490707339" priya9490707339 4 months ago <br /> HYPERLINK "http://www.slideshare.net/saroj_04" o "saroj_04" Saroj Paswan, Summer Intern at Amul, 4 months ago <br />Tags HYPERLINK "http://www.slideshare.net/tag/amul-best" amul best<br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" more<br />Amul rural marketing - Presentation Transcript<br />Presented to- Presented By- <br />N.H.Mullick Anil Kumar <br />Faculty-ISMC Roll No.-PG07-01 <br />PGPIMC <br />The Kaira District Co-operative Milk Producers Union Limited, popularly known as Amul Dairy is a US $ 1068 million turnover institution. <br />It is an institution built up with a network of over 10000 Village Co-operative Societies and 500,000 plus members <br />Managed by an Apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 3.11 million milk producers in Gujarat, India <br />Currently Amul has 3.11 million producer members with milk collection average of 6.3 million litres/day. <br />Amul is the largest producer of milk and milk products in the world. <br />2007-08 1068 850 2005-06 672 2004-05 616 2003-04 575 2002-03 500 2001-02 500 2000-01 493 1999-00 493 1998-99 455 1997-98 450 1996-97 400 1995-96 355 1994-95 US $ (million) Sales Turnover <br />Amul’s products range includes milk powders , milk, butter , ghee, cheese , curd , chocolate , ice cream , cream , shrikhand, paneer , gulab jamuns , basundi, Nutramul brand and others. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />. Members: 2 district milk producing units Number of Producer Members: 3.11 million Number of Village Societies: 11,962 Total Milk Handling Capacity: 9.91 million litres per day Daily Average Milk Collection 6.3 million litres Milk Drying Capacity: 511 metric tons per day Cattle feed Manufacturing Capacity 2340 metric tons per day Sales Turnover: US $1068 million Biggest Strength: Supply Chain Management AMUL INFRASTRUCTURE IN RURAL INDIA <br />Farmers Village Cooperative Societies (with Chilling Units) Village Cooperative Societies (without Chilling Units) Local Restaurants/Other Milk related businesses Milk Sold to Village & Local Residents Milk Processing Union & Warehouses Warehouses Wholesalers Retailers Home Delivery Contractors CONSUMERS Network Services * Veterinary Services * Animal Husbandry * Animal Feed Factory * Milk Can Producers * Agriculture University * Rural Mgmt Institute * Trucking Facilities Chilling Plants CONSUMERS AMUL SUPPLY CHAIN <br />Collection Chain Supply Chain Weighing the milk Determination of fat content Calculation of the purchase price <br />Storing the milk <br />Processing the milk <br />Distributing the milk <br />Amul Co-operative Society Strategy <br />Establishment of Co-operative Society <br />A milk producer becomes a member by buying a share from the co-operative after agreeing to sell milk only to it. <br />Each society has a milk collection center/unit <br />where farmers bring their milk in the morning and in evening. <br />There are 1million farmers organized into village milk producer’s co-operative societies and procurement of milk is 6.3 million litres per day. <br />AMUL introduced an electronic automatic milk collection system in 691 milk collection centres , <br />The system weighs the milk and measures its fat content at the time of delivery to the centre. <br />This system reduced time required for collecting the milk. <br />It enabled immediate payments to the farmer <br />AMUL MILK COLLECTION UNIT electronic weighing scale MILK-O-TESTER <br />AMUL INITIATIVE IN DEVELOPING RURAL RETAILING <br />Establish telecenters and enhance technology in villages <br />To purchase all milk that member farmers produced <br />To sell liquid milk at affordable prices so as to serve a large number of consumers <br />To develop and deliver services that will improve lives of people in the network <br />To hire professional managers, to run the federation and unions, whose values <br />included upliftment of rural poor. <br />Amul Marketing in Rural Sector in India <br />Advertisements on Aakashwani <br />Advertisements on Aakashwani <br />Hoardings <br />Posters <br /> <br />Pricing Strategy <br />Adopted a low-cost price strategy to make its products affordable and attractive to consumers by guaranteeing them value for money. <br />e-initiative <br />Implementation of GIS (Geographic Information System) which helps in tracking movement at Milk Collecting Centers. <br />Establishment of The Dairy Information and Services Kiosk (DISK). <br />Data analysis and decision support to help rural milk collection society in improving its performance. <br />Data analysis to improve productivity yield from cattle. <br />Farmers with facilities to place orders for goods and service offered by different agencies in the dairying sector and collaborates on subjects of interest. <br /> <br />Services offered at this centers are: <br />Information service related to dairying <br />Access to multimedia database on innovations captured by SRISHTI (NGO working IIM-A) from all the villages over Gujarat. <br />Communication facilities such as e-mail, fax, net phone. <br />Banking centers for payment for the farmers by using the milk cards which are already in place <br />The e-governance and e-procurement <br />Effective medium of communication for the rural areas. <br />Collecting Data from the Villages <br /> <br />Project Goals <br />To build transparency among the farmers towards cooperative society <br />Training the rural people towards the quality supply of milk <br />Getting the whole activity chain of GCMMF under uninterrupted information flow network. <br />To reduce the pilferage <br />To remove the complexity associated with the village cooperative society milk collection process. <br />Empowering the rural masses towards self-development activities <br />To build the competencies in the area of it <br />To build the transparency and trust amongst the rural people towards the cooperative system. <br />To face the global competition by effective decision-making. <br />Radical changes in business processes - eliminating middlemen and bringing the producers closer to the customers. <br />Improved delivery mechanisms and transparency of business operations. <br />Due to this process, AMUL is able to collect six million litres of milk per day. <br />REAPING RETURNS <br />Huge reduction in processing time for effective payments to the farmers from a week to couple of minutes after implementing the electronic collection unit. <br />Processing of 10 Million payments daily, amounting to transactions worth USD 2 million in cash daily. <br />Controlling the movement of 5000 trucks to 200 dairy processing plants twice a day in a most optimum manner. <br />REAPING RETURNS <br />Uses automated milk collection system units for collection of milk <br />Use of data analysis software for forecasting milk production and increasing productivity <br />All zonal, regional and member diaries connected through Internet. <br />One of the first five Indian organization to have web presence. <br />Made IT education compulsory for all its employees. <br />Opted for the .coop domain to position its brand in a distinct way. <br />AMUL’S IT ROADMAP <br />Competitive Strategy <br />Matching demand and supply. <br />Vast and complex supply chain. <br />Developing demand. <br />Introducing higher value products. <br />Umbrella Branding Strategy. <br />e-initiative strategy. <br />WHY AMUL IS ? Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative , Sharing Relationship : Sociable <br />Thank You <br /> HYPERLINK "http://www.slideshare.net/anilkr123" Anil Kumar HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" + Follow <br />23803 views, 92 favs, 2 embeds HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" more <br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" l "relatedList" Related<br /> HYPERLINK "http://www.slideshare.net/deepshataneja/amul" o "Amul" Amul 7222 views <br /> HYPERLINK "http://www.slideshare.net/gkhawale/39042696-amul" o "39042696 amul" 39042696 amul 397 views <br /> HYPERLINK "http://www.slideshare.net/lucky7shimla/amul-logistics" o "Amul Logistics" Amul Logistics 6551 views <br /> HYPERLINK "http://www.slideshare.net/shikhs03/amul" o "Amul" Amul 3038 views <br /> HYPERLINK "http://www.slideshare.net/vinnie019/amul-india" o "Amul india" Amul india 329 views <br /> HYPERLINK "http://www.slideshare.net/SauravNishant/49905429-brandauditamul" o "49905429 brand-audit-amul" 49905429 brand-audit-amul 107 views <br /> HYPERLINK "http://www.slideshare.net/nikunj1986/distribution-network-of-amul" o "Distribution Network Of Amul" Distribution Network Of Amul 9900 views <br /> HYPERLINK "http://www.slideshare.net/hemanthcrpatna/study-on-the-penetration-of-amul-kool-milk" o "Study on the penetration of amul kool milk" Study on the penetration of amul kool milk 771 views <br /> HYPERLINK "http://www.slideshare.net/nifalko/indian-dairy-industr1" o "Indian dairy industr1" Indian dairy industr1 2509 views <br /> HYPERLINK "http://www.slideshare.net/saurabhdabar/amul-2188985" o "Amul" Amul 6124 views <br /> HYPERLINK "http://www.slideshare.net/deepshataneja/amul-in-rural-india" o "amul in rural india" amul in rural india 7369 views <br /> HYPERLINK "http://www.slideshare.net/ashishshah018/amul-final-ppt" o "Amul final ppt" Amul final ppt 894 views <br /> HYPERLINK "http://www.slideshare.net/Revatee/presentation1-5298994" o "Presentation1" Presentation1 156 views <br /> HYPERLINK "http://www.slideshare.net/ankur4u/amul-1915679" o "Amul" Amul 17184 views <br /> HYPERLINK "http://www.slideshare.net/ritsanand/amul-090827130256phpapp02" o "Amul 090827130256-phpapp02" Amul 090827130256-phpapp02 309 views <br /> HYPERLINK "http://www.slideshare.net/ashu6/e-com-case-study-amul" o "E com case study amul" E com case study amul 436 views <br /> HYPERLINK "http://www.slideshare.net/gurjeit/summer-training-project-report-on-consumer-response-trading-of-kool-milk-amul" o "Summer training project report on consumer response & trading of kool milk @ amul" Summer training project report on consumer response & trad… 5353 views <br /> HYPERLINK "http://www.slideshare.net/anilkr123/amul-rural-marketing-presentation" l "moreList" More by user<br /> HYPERLINK "http://www.slideshare.net/anilkr123/real-human-deformities-8091748" o "Real Human Deformities" Real Human Deformities 209 views <br /> HYPERLINK "http://www.slideshare.net/anilkr123/200-green-tips-for-saving-our-planet" o "200 Green Tips For Saving our planet" 200 Green Tips For Saving our planet 2046 views <br /> HYPERLINK "http://www.slideshare.net/anilkr123/evolution-of-mercedes-benz" o "Evolution of Mercedes - 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