Introduction to
Sampling
Situo Liu
Spry, Inc.
10/25/2013
Ways to deal with Big Data
• Big Analytics - use distributed database systems
(hadoop) and parallel programming
(MapReduce...
Elements of a Sample
• Sample - a subset of individuals within a statistical population to
estimate characteristics of the...
Sampling Techniques (1)
• Probability Sampling
• Every unit in the population has a chance (greater than zero) of
being se...
Sampling Techniques (2)
• Probability Sampling
•
•
•
•
•
•

Simple Random Sampling
Systematic Sampling
Stratified Sampling...
Simple Random Sampling - SRS
• Definition: for a size n simple random sample, every possible
subset of n units in the popu...
Systematic Sampling
• Definition: Systematic sampling relies on arranging the study
population according to some ordering ...
Stratified sampling (1)
• Definition: Where the population embraces a number of
distinct categories, the frame can be orga...
Stratified sampling (2)
• Advantage:
• Inferences can be done about specific subgroup
• Very likely more efficient statist...
Cluster Sampling (1)
• Definition: where the entire population is divided into
groups, or clusters, and a random sample of...
Cluster Sampling (2)
• Advantages:
• Easy to implement
• Cost-effective

• Disadvantages:
• Complexity in estimation
• May...
Probability Proportional to size
sampling - PPS
• Definition: Where the selection probability for each element is
set to b...
Representativeness of the sample
• Match between target population and
sampled population
• Method of drawing sample
Two kinds of Errors
• Non-sampling error - can be reduced by careful design of the survey
• Selection bias - part of targe...
Sample Size Calculation
• In order to know what our sample size needs to be, we must
decide in advance the maximum estimat...
Proportion (1)
• Proportion: p^ = X/n
• where X is the number of 'positive' observations, n is sample size

• When the obs...
Proportion (2)
• If this interval needs to be no more than W units wide, the
equation
• can be solved for n, yielding n = ...
Mean (1)
• A proportion is a special case of a mean. When estimating the
population mean using an independent and identica...
Mean (2)
• If we wish to have a confidence interval that is W units in
width, we would solve
• for n, yielding the sample ...
Stratified Sample Size (1)
• The sample can often be split up into sub-samples. Typically, if
there are k such sub-samples...
Stratified Sample Size (2)
• In general, for H strata, a weighted sample mean is
Thank You
sliu@spryinc.com
www.spryinc.com
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Introduction to sampling

  1. 1. Introduction to Sampling Situo Liu Spry, Inc. 10/25/2013
  2. 2. Ways to deal with Big Data • Big Analytics - use distributed database systems (hadoop) and parallel programming (MapReduce) • Sampling - use the representative sample estimate the population • Sampling in Hadoop • Hadoop isn’t the king of interactive analysis • Sampling is a good way to grab a set of data then play with it locally (R or Excel) • Pig has a handy SAMPLE keyword
  3. 3. Elements of a Sample • Sample - a subset of individuals within a statistical population to estimate characteristics of the whole population. • Target Population - collection of observations we want to study • Sampled Population - all possible observation units that might have been sampled • Sampling Frame - list of all sampling units (student roster, list of phone number) • Sampling Unit - unit we actually sample (e.g. household) • Observational Unit - element to be measured (e.g. individual people in the household)
  4. 4. Sampling Techniques (1) • Probability Sampling • Every unit in the population has a chance (greater than zero) of being selected in the sample, and this probability can be accurately determined. • Not every observational unit has to have the same probability of selection but every observational unit’s probability is known. • Nonprobability Sampling • Some elements of the population have no chance of selection (these are sometimes referred to as 'out of coverage'), or where the probability of selection can't be accurately determined. • Because the selection of elements is nonrandom, nonprobability sampling does not allow the estimation of sampling errors.
  5. 5. Sampling Techniques (2) • Probability Sampling • • • • • • Simple Random Sampling Systematic Sampling Stratified Sampling Cluster or Multistage Sampling Probability Proportional to Size Sampling Panel sampling • Nonprobability Sampling • • • • • Accidental sampling / Convenience sampling / Haphazard Quota sampling Purposive sampling / Judgmental sampling Capture-Recapture sampling (determine population size) Line-intercept sampling http://upload.wikimedia.org/wikipedia/en/0/09/LiTrSa42008Geelho ed.svg
  6. 6. Simple Random Sampling - SRS • Definition: for a size n simple random sample, every possible subset of n units in the population has the same chance of being in the sample • Requirement: One unique identifier is needed for implementation • Advantage: easy to understand and implement • Disadvantage: biggest variance, least accuracy
  7. 7. Systematic Sampling • Definition: Systematic sampling relies on arranging the study population according to some ordering scheme and then selecting elements at regular intervals through that ordered list. Systematic sampling involves a random start and then proceeds with the selection of every kth (k=population size/sample size) element from then onwards. • Requirement: Ordering scheme for population • Advantage: easy to implement, very efficient • Disadvantage: vulnerable to periodicities
  8. 8. Stratified sampling (1) • Definition: Where the population embraces a number of distinct categories, the frame can be organized by these categories into separate "strata." Each stratum is then sampled as an independent sub-population, out of which individual elements can be randomly selected. • Requirement: population can be divided into distinct, independent strata, provided that strata are selected based upon relevance to the criterion in question • Variability within strata are minimized • Variability between strata are maximized • The variables upon which the population is stratified are strongly correlated with the desired dependent variable.
  9. 9. Stratified sampling (2) • Advantage: • Inferences can be done about specific subgroup • Very likely more efficient statistical estimates • will never result in less efficiency than SRS, provided that each stratum is proportional to the group's size in the population. • Data maybe more readily for individual pre-existing strata within a population than for the overall population • Because strata are independent, different approaches for subgroups • Disadvantage: • Complexity in implementation and estiamtion • Multiple criteria can be tricky • Specified minimum sample size per group
  10. 10. Cluster Sampling (1) • Definition: where the entire population is divided into groups, or clusters, and a random sample of these clusters are selected. All observations in the selected clusters are included in the sample. • Requirement: does not require complete list of every unit in the population, only requires sampling frame on cluster-level • Variability within cluster are maximized • Variability between cluster are minimized • The variables upon which the population is divided into clusters are not strongly correlated with the desired dependent variable.
  11. 11. Cluster Sampling (2) • Advantages: • Easy to implement • Cost-effective • Disadvantages: • Complexity in estimation • May not reflect the diversity of clusters • Provide less information per observation than SRS • Redundant information from the others in the cluster • Standard errors may be higher than other sampling designs
  12. 12. Probability Proportional to size sampling - PPS • Definition: Where the selection probability for each element is set to be proportional to its size measure. • Every technique before was equal probability of selection (EPS) • Requirement: auxiliary variable / size measure, correlated to the variable of interest • Advantage: • May improve accuracy for a given sample size by concentrating sample on large elements that have the greatest impact on estimation • For business and auditing, monetary unit sampling (MUS) • Disadvantage: • Complexity for implementation and estimation • Different portions of the population may be over or under represented due to the probability variation in selection
  13. 13. Representativeness of the sample • Match between target population and sampled population • Method of drawing sample
  14. 14. Two kinds of Errors • Non-sampling error - can be reduced by careful design of the survey • Selection bias - part of target population is not in sampled population (target population may not have a natural frame, the mode of data collection may restrict frame) • Coverage Error - the extent to which the Sampling Frame does not cover the Target population • Measurement bias - measuring instrument has tendency to differ from true value in one direction • Measurement error (Errors of Observation) • • • • Deviations of measurement Inaccurate measurement Item nonresponse (didn’t understand, didn’t see, or refused question) Unit nonresponse (not home, not approached by interviewer, refuse call) • Sampling error - results from taking a sample instead of whole population, can be quantified by statistics, reduced by increasing sample size
  15. 15. Sample Size Calculation • In order to know what our sample size needs to be, we must decide in advance the maximum estimation error we are willing to tolerate. • Determine the nature of estimation – proportion or mean • The confidence level of your estimation – significant level
  16. 16. Proportion (1) • Proportion: p^ = X/n • where X is the number of 'positive' observations, n is sample size • When the observations are independent, the estimator has a binomial distribution, variance = np(1-p) • The maximum variance of this distribution is 0.25*n, when p=0.5 • For sufficiently large n, the distribution of p^ will be closely approximated by a normal distribution. around 95% of this distribution's probability lies within 2 standard deviations of the mean. • will form a 95% confidence interval for the true proportion.
  17. 17. Proportion (2) • If this interval needs to be no more than W units wide, the equation • can be solved for n, yielding n = 4/W2 = 1/B2 where B is the error bound on the estimate • i.e., the estimate is usually given as within ± B. So, • for B = 10% one requires n = 100, • for B = 5% one needs n = 400, • for B = 3% the requirement approximates to n = 1000, • while for B = 1% a sample size of n = 10000 is required.
  18. 18. Mean (1) • A proportion is a special case of a mean. When estimating the population mean using an independent and identically distributed (iid) sample of size n, where each data value has variance σ2, the standard error of the sample mean is: • This expression describes quantitatively how the estimate becomes more precise as the sample size increases. Using the central limit theorem to justify approximating the sample mean with a normal distribution yields an approximate 95% confidence interval of the form
  19. 19. Mean (2) • If we wish to have a confidence interval that is W units in width, we would solve • for n, yielding the sample size n = 16σ2/W2. • i.e., if we are interested in estimating the amount by which a drug lowers a subject's blood pressure with a confidence interval that is 6 units wide, and we know that the standard deviation of blood pressure in the population is 15, then the required sample size is 100
  20. 20. Stratified Sample Size (1) • The sample can often be split up into sub-samples. Typically, if there are k such sub-samples (from k different strata) then each of them will have a sample size ni, i = 1, 2, ..., k. These ni must conform to the rule that n1 + n2 + ... + nk = n (i.e. that the total sample size is given by the sum of the sub-sample sizes). Selecting these ni optimally can be done in various ways, using (for example) Neyman's optimal allocation. • There are many reasons to use stratified sampling:[7] to decrease variances of sample estimates, to use partly nonrandom methods, or to study strata individually. A useful, partly non-random method would be to sample individuals where easily accessible, but, where not, sample clusters to save travel costs.
  21. 21. Stratified Sample Size (2) • In general, for H strata, a weighted sample mean is
  22. 22. Thank You sliu@spryinc.com www.spryinc.com
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