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Webinar survival of the social may 2013

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Many companies are still resistant to incorporating social networking into their corporate environments. They see it as another distraction from what’s important, or something that will require an …

Many companies are still resistant to incorporating social networking into their corporate environments. They see it as another distraction from what’s important, or something that will require an unreasonable time commitment. If you're facing this type of challenge, this presentation is perfect.

Published in: Technology, Business

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  • 1. TheNetworkAlways WinsThe Nasty Truth:ROI on SocialThe BusinessValue of SocialsucceedStefanie Lightman, SVP Corporate Strategy and Marketing,www.twitter.com/sblightman @sblightmanDaniel Kraft, President & CEO, www.twitter.com/danielkraft@danielkraftNewsGatorSocial Enterprise
  • 2. Productivity4Networkof HandsTime4
  • 3. 200%100%1000x57%Source: Wikipedia Picture: http://cdn.dipity.com/uploads/events/0d0b99683f11b6b948e718eaa371eefa_1M.png
  • 4. Productivity4Time4Networkof MindsNetworkof Hands
  • 5. 1.290.8%6.270.6%Source: Booz & Company:Maximizing the Impact of Digitization *with 10% increased digitization
  • 6. Productivity4Time4Networkof MindsNetworkof HandsNetworkof Hearts
  • 7. 5.3%6.4%7.7%11.3%
  • 8. StrategyWhat’s Your StoryInnovationFrom Genius Idea to RoadmapGo to MarketTurning Ideas into RevenuesOperationsGetting it to Work, Making MoneyInnovationOperationsStrategyGo to Market
  • 9. 28%increasedsuccessfulinnovationsup to $25Bvalue potential ininnovation andproduct development200%engagedemployeesaremoreinnovativeSources: McKinsey, TowersWatson
  • 10. Empowered.Everywhere.23%13%22%34%Sources: CMSWire, CDW, IDC
  • 11. 20%25%20%Sources: TowersWatson, McKinsey, CMSWire
  • 12. PeopleEngagementBusinessAlignmentTechnologyEnablementActivitiesOutcomesSources: Hay Group, CMSWire
  • 13. StrategyWhat’s Your StoryInnovationFrom Genius Idea to RoadmapGo to MarketTurning Ideas into RevenuesOperationsGetting it to Work, Making MoneyInnovationOperationsStrategyGo to Market
  • 14. 15%Crowd and R&Dcollaboration13%R&Dcollaboration17%Crowd &internal Collab.21%Collaborationfor R&D workers40%Demandgen, communities24%Leadgen, communication29%Sentiment &consumer Com.1%Research andcustomer insight1-12%Internalcollaboration2-5%Fraud reduction,recruiting29-46%Internalcollaboration12-14%People &knowledge65-100% More Profit
  • 15. Speaker & Job TitleSpeaker & Job TitleDaniel KraftPresident & CEO

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