Social Linking Experiment

Purpose: To see how effective links from social media (including blogs, bookmarks, video, etc) is in affecting Google rankings.
Background: We posted a comment on the preschool board at ParentsConnect.com
http://www.parentsconnect.com/preschooler/chat_it_up_thread.jhtml?tID=36119
Method: We asked people, via our blog ( http://www.blogonawire.net/blogonawire/archives/197 ) and Twitter account (@SitewireAgency) to link the words “Is Santa Real” to the URL above.
Results: are shown on the following slides…
Social Link Baiting Experiment © Sitewire Marketspace Solutions, LLC. :: 2008

Ranking Results © Sitewire Marketspace Solutions, LLC. :: 2008

Social Bookmarking © Sitewire Marketspace Solutions, LLC. :: 2008

Additional Benefit
Increased Site traffic
Increased participation: Comments on this post doubled over the course of the weeklong experiment
(Note: only one of the comments on this thread was posted by someone affiliated with Sitewire.)
© Sitewire Marketspace Solutions, LLC. :: 2008

http://www.socialmedialand.net	30
http://www.blogonawire.net	17
http://katie.heyvan.com	6
http://www.sitewire.net	2

Social Linking Experiment

by Sitewire Agency on Nov 25, 2008

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Social Linking Experiment — Presentation Transcript