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Social Media Workshop
 

Social Media Workshop

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SitesPlus workshop on social media

SitesPlus workshop on social media

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    Social Media Workshop Social Media Workshop Presentation Transcript

    • Social Media Real ways to engage with your customers … .in 10 minutes a day………….
    • Social Media – Don’t get it?
      • Making the shift from
        • Selling
        • to
        • helping people buy
    • Need convincing?
      • http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
    • What is social media?
      • About making connections with real people
      • Creating conversations
      • Participating
      • Massive, huge, big….
    • What social media isn’t
      • Quick sure-fire way to more sales
      • Effortless, but it is easy
      • Shouting…..Don’t go to a party and just talk about what you do
      • ‘ Social’ part of social media
    •  
    •  
    • Real Social Media
      • Strategy
      • Introduction to
        • Blogs
        • Facebook
        • Twitter
      • Integration
      • Promoting your hard work
    • Inspiration
    •  
    •  
    •  
    • Inspiration……
      • www.thinkgeek.com – Let’s visit the website
      • 3 million unique visitors a month
      • Social media,
        • 68,000 followers on Twitter
        • 50,000 fans on Facebook
        • 11,000 subscribers to their channel on YouTube,
          • demonstrating items
            • proximity-meter t-shirts
            • fake-blood-filled, gummy heart for Valentine’s Day
    • So what do they do so well?
      • Engage, don’t sell
        • customer retention, not customer acquisition
      • Speak their customers’ language(s)
        • posted an update on their wall — in BINARY CODE
      • Be human
        • “ Operation Guillaume”
      • Allow their customers to express themselves
        • product features customer “action shots” showing the product in use.
        • “ Techie Haiku”
        • video contest for owners of ThinkGeek’s Electronic Guitar Shirt
      • Unashamedly meet their audience’s needs
    • Social Media media
      • Blogs
      • Facebook
      • Twitter
    • Blogs
    • Blogs
      • Online journal
      • Blogs help to build your reputation
      • As well as getting links to your site
    • A thousand words – all about images… not about kodak products
    • Great blog on crafting
    •  
    •  
    •  
    •  
    • Setting up a Blog
      • On your website or off?
      • On for content
      • Off for in-bound links
      • WordPress, Blogger
      • Sign up, choose your title wisely
      • http://yourtitle.wordpress.com
      • Choose your theme
    • Try Wordpress
      • Just start writing
        • Delete or edit your posts
        • Just have a go in isolation
      • Use your ‘inspiration’ mentor
    • What to use your blog for
      • Retention
        • Customer updates
        • Product enhancements
        • Customer feedback, interviews
        • Funny stories
    •  
      • Sales
          • Keyword rich content
          • The secret of great weddings
          • Top tips for choosing your wedding venue
          • Things you never knew about organising a wedding
          • Safety and risk of wedding planning
          • Part 1 part 2 part 3 part 4
      • Sales type of blog
    • How often?
      • Once a week is good
      • Plan the next 4 weeks in one go
      • Write it in your diary
    • Content Creation
      • ‘ What am I going to write about today, and tomorrow and next week?!’
        • Customer interviews
        • Photos of team out and about
        • Short video clips
        • Uploads
        • Special offers
        • Events
        • Review related products
    • Content - recycling
      • ‘ I don’t have time. I can’t write. I hate writing.’
      • Rewrite for an external audience
        • employee manual/instructions
        • procedures or instructions for your staff: How to assemble the Widget 9000, Quality control for manufacturing
        • Do’s and don’ts when working with clients
    • How to recycle
      • Why readers would care about it?
      • Internal copy…
        • Make sure the front wheel is tightened completely before you put the bicycle out on the floor.
      • Rewritten / Recycled Version……
        • 20% of bicycle accidents happen because some part of the bike wasn’t properly installed. The front wheel is a common culprit, so make sure the front wheel is part of your pre-ride safety check.
    • How to get people to read?
      • Rss feeds to your website
      • Rss feeds to news feeds
      • Keyword rich – search engine, narrow phrases
      • Interesting content
      • Link from forums, other blogs,
    • Two way conversation
      • Research other blogs related to your business
        • Learn from them, comment
        • Ask them to link to you
        • Ask them to review you
        • Google - Blog
    •  
    • Facebook Founded Mark Zuckerberg in 2004 - college networking site ‘ thefacebook’
    • Facebook Facts…
      • 400 Million Global Users
      • Third-largest country in the world
      • 55 minutes every day on Facebook
      • Average Facebook User
        • Has 130 Friends
        • Fans 2 Pages per Month
    • What can you do
      • Post news
      • Email friends
      • Chat
      • Upload photos, share links
      • Create events
      • Read friends’ news and comment, like or share
    • How to use it for business?
      • Helps change customers into ‘advocates’
        • Share your news, events, promotions with your ‘fans’
        • Allow fans to interact
    • Group Vs Page
      • Groups
      • Common cause, express opinions
      • Can adjust security settings
      • Send out messages to the whole group inbox
      • Wall posts include your contact details
      • Members can share with one another from the group and any group member can also send bulk invites to the friends of his – viral marketing
      • Anyone can set up a group
    •  
    • Page
      • Fan Page
      • Only set up if you own the brand
      • News feeds  Fans Status updates
      • Fan pages are visible to everyone in FB, can be searched AND are indexed – no privacy setting
      • Separate personal and business FB
    •  
    • News feed
      • Any brands you like?
    • Create a page for your business
      • http://www.facebook.com/pages/create.php
    •  
      • Create a page, don’t publish it yet.
    • Advertise on Facebook
    • Twitter Power Tweets, Twitterings, Twitterers
    •  
    • Twitter
      • … . ‘What are you doing now?’
      • 140 characters – micro blogging
      • Every post is called a ‘Tweet’
      • Aim of twitter Build Relationships
      • No rich media content to support it
    • Communication tool
      • Sends your updates to people who want to receive them
      • People follow you, you follow them, their posts appear in your home page
    • Headline successes
      • Past successes include
        • Red cross – text to twitter in remote locations
        • Mumbai bombings
        • Arrested - Freed
    • How do people use Twitter?
      • http://www.inc.com/ss/8-types-people-belong-twitter
    • Business context
      • Brand Extension
      • Customer service
      • Promotional
      • Promote yourself as an expert
    •  
    • What can you use Twitter for?
      • 1. Searching
      • Type in anything into twitter search
        • Question
        • Ideas for writing
        • Something you know a lot about
    •  
    • What can you use Twitter for?
      • 2. Follow
        • People you know – click on ‘find people’, look at suggestions, email import and browse
        • People you don’t know – experts, famous people, establishments
    •  
    •  
    •  
    • What can you use Twitter for?
      • 3. Reply and Retweet
    • What can you use Twitter for?
      • 4. Telling people what you are doing….
        • Assert your knowledge
        • Create a human face
        • Just for fun
        • Conference, event during the event
    • How to build a following
      • Use search to look for top 10 experts in your industry
        • look at how many followers they have
        • See how often they post
        • Follow
    • What then happens?
      • Sometimes, follow you back automatically…
      • Read their tweets
      • Reply to a tweet - people will see you are replying to an expert – see you have something to contribute
      • If they reply….
    • Then?
      • Send them a personal message – if you have a special request, point to something he might find useful
      • Remember to share, give more that you take
    •  
    • How to sign up
      • http://twitter.com
      • Click 'Sign up now’
      • Enter your full name
      • a username * be careful
      • password and email address.
      • Click 'Create my account’
      • Start tweeting!
    • Username - searchable
      • Your username is important
      • Your name – no long names or numbers
      • Your website url
      • Or your product
      • Or type of service you are in
        • twitter.com/SitesPlus
        • twitter.com/billgates
    • Steps 2,3&4
      • Ignore them. You have nothing to give them at the moment
        • Search your hotmail etc contacts
        • Following anyone in your address book
        • Send a request to everyone you know that isn’t on twitter to set up an account
    • Step 6
      • Ignore, click on Settings
      • Profile - More info URL… could be changed if you’re running a promotion
    • Your bio
      • 160 characters
        • ‘ professional desc1, professional desc 2, and professional desc 3 who likes to personal desc 1
        • ‘ Wedding photographer and portrait pro who likes to photograph his family at embarrassing moments’
    • Remember to keep changing
      • Bio, can change to reflect your location or current project
      • Tweets are at the moment, bios can be longer time frame
    • Design
    •  
      • Want to do your own?
      • www.twitback.com
      • Download a template
      • www.box.net/shared/lgw2pz4gso
    • Promoting your social media
    • Promote your social media
      • Link on your website
      • Updates on your website Facebook Fan Box https://twitter.com/badges
      • Author Bio section on articles/blog
      • Email newsletters
      • Other social media profiles
      • Google Profile (Buzz)
      •  
      • Business Cards
      • Email Signatures, thank you emails
      • Advertisements
      • Offer freebies to followers – in your bio (Twitter) or in your description (Facebook)
    •  
    • Integration – 10 minutes a day
      • Blogs  Twitter
      • SlideShare  LinkedIn
      • LinkedIn profile  Facebook
      • Facebook  Twitter
      • Blog  E-newsletters  Twitter  website feed
      • Twitter sidebar link to facebook/LinkedIn
    • Strategy ‘ the technology here is not the problem, that’s easy, it’s how you are going to use it’
    • Strategy –
      • What’s the Point? What’s your primary reason? Sales or Loyalty?
      • 2. What’s your relationship with your audience?
    • Strategy
      • 3. How does your audience use Social media?
      • 4. What does your audience know about you today?
        • Nothing, Aware of you, but never acted, Acted once, Repeat actions/enthusiasts, Advocate
    • Strategy cont..
      • 5. How will you be human? Get the emotional connection?
      • Share the things you ‘love’
      • Give the human element
      • Don’t preach, or teach
      • Make it fun! Test your products/services, do videos of them
    • Strategy cont..
      • 6. What social media strategies will you use?
        • Twitter, Facebook, Blog, Flickr, LinkedIn
      • 7. How will you measure success?
        • Qualititive and quantitive measures
        • referrals in Analytics
    • But my product is boring…
      • … Inspiration mentor…
        • Cushions – Cath Kidston
        • Holidays – Alpine Elements
        • Coffee shop - Costa Coffee
        • Charity – Action Aid, Café Direct
        • Technology - O2 (Orange is rubbish)
        • Product selling – Graze
        • Let’s look at a few
    • Summary
      • Social media is as much about listening, supporting and helping
      • As it is about talking
      • Decide your strategy and give it 6 months
      • Enjoy it!
    • Questions