Social Media Workshop

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SitesPlus workshop on social media

SitesPlus workshop on social media

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Transcript

  • 1. Social Media Real ways to engage with your customers … .in 10 minutes a day………….
  • 2. Social Media – Don’t get it?
    • Making the shift from
      • Selling
      • to
      • helping people buy
  • 3. Need convincing?
    • http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
  • 4. What is social media?
    • About making connections with real people
    • Creating conversations
    • Participating
    • Massive, huge, big….
  • 5. What social media isn’t
    • Quick sure-fire way to more sales
    • Effortless, but it is easy
    • Shouting…..Don’t go to a party and just talk about what you do
    • ‘ Social’ part of social media
  • 6.  
  • 7.  
  • 8. Real Social Media
    • Strategy
    • Introduction to
      • Blogs
      • Facebook
      • Twitter
    • Integration
    • Promoting your hard work
  • 9. Inspiration
  • 10.  
  • 11.  
  • 12.  
  • 13. Inspiration……
    • www.thinkgeek.com – Let’s visit the website
    • 3 million unique visitors a month
    • Social media,
      • 68,000 followers on Twitter
      • 50,000 fans on Facebook
      • 11,000 subscribers to their channel on YouTube,
        • demonstrating items
          • proximity-meter t-shirts
          • fake-blood-filled, gummy heart for Valentine’s Day
  • 14. So what do they do so well?
    • Engage, don’t sell
      • customer retention, not customer acquisition
    • Speak their customers’ language(s)
      • posted an update on their wall — in BINARY CODE
    • Be human
      • “ Operation Guillaume”
    • Allow their customers to express themselves
      • product features customer “action shots” showing the product in use.
      • “ Techie Haiku”
      • video contest for owners of ThinkGeek’s Electronic Guitar Shirt
  • 15.
    • Unashamedly meet their audience’s needs
  • 16. Social Media media
  • 17.
    • Blogs
    • Facebook
    • Twitter
  • 18. Blogs
  • 19. Blogs
    • Online journal
    • Blogs help to build your reputation
    • As well as getting links to your site
  • 20. A thousand words – all about images… not about kodak products
  • 21. Great blog on crafting
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26. Setting up a Blog
    • On your website or off?
    • On for content
    • Off for in-bound links
  • 27.
    • WordPress, Blogger
    • Sign up, choose your title wisely
    • http://yourtitle.wordpress.com
    • Choose your theme
  • 28. Try Wordpress
  • 29.
    • Just start writing
      • Delete or edit your posts
      • Just have a go in isolation
    • Use your ‘inspiration’ mentor
  • 30. What to use your blog for
    • Retention
      • Customer updates
      • Product enhancements
      • Customer feedback, interviews
      • Funny stories
  • 31.  
  • 32.
    • Sales
        • Keyword rich content
        • The secret of great weddings
        • Top tips for choosing your wedding venue
        • Things you never knew about organising a wedding
        • Safety and risk of wedding planning
        • Part 1 part 2 part 3 part 4
  • 33.
    • Sales type of blog
  • 34. How often?
    • Once a week is good
    • Plan the next 4 weeks in one go
    • Write it in your diary
  • 35. Content Creation
    • ‘ What am I going to write about today, and tomorrow and next week?!’
      • Customer interviews
      • Photos of team out and about
      • Short video clips
      • Uploads
      • Special offers
      • Events
      • Review related products
  • 36. Content - recycling
    • ‘ I don’t have time. I can’t write. I hate writing.’
    • Rewrite for an external audience
      • employee manual/instructions
      • procedures or instructions for your staff: How to assemble the Widget 9000, Quality control for manufacturing
      • Do’s and don’ts when working with clients
  • 37. How to recycle
    • Why readers would care about it?
    • Internal copy…
      • Make sure the front wheel is tightened completely before you put the bicycle out on the floor.
    • Rewritten / Recycled Version……
      • 20% of bicycle accidents happen because some part of the bike wasn’t properly installed. The front wheel is a common culprit, so make sure the front wheel is part of your pre-ride safety check.
  • 38. How to get people to read?
    • Rss feeds to your website
    • Rss feeds to news feeds
    • Keyword rich – search engine, narrow phrases
    • Interesting content
    • Link from forums, other blogs,
  • 39. Two way conversation
    • Research other blogs related to your business
      • Learn from them, comment
      • Ask them to link to you
      • Ask them to review you
      • Google - Blog
  • 40.  
  • 41. Facebook Founded Mark Zuckerberg in 2004 - college networking site ‘ thefacebook’
  • 42. Facebook Facts…
    • 400 Million Global Users
    • Third-largest country in the world
    • 55 minutes every day on Facebook
    • Average Facebook User
      • Has 130 Friends
      • Fans 2 Pages per Month
  • 43. What can you do
    • Post news
    • Email friends
    • Chat
    • Upload photos, share links
    • Create events
    • Read friends’ news and comment, like or share
  • 44. How to use it for business?
    • Helps change customers into ‘advocates’
      • Share your news, events, promotions with your ‘fans’
      • Allow fans to interact
  • 45. Group Vs Page
    • Groups
    • Common cause, express opinions
    • Can adjust security settings
    • Send out messages to the whole group inbox
    • Wall posts include your contact details
    • Members can share with one another from the group and any group member can also send bulk invites to the friends of his – viral marketing
    • Anyone can set up a group
  • 46.  
  • 47. Page
    • Fan Page
    • Only set up if you own the brand
    • News feeds  Fans Status updates
    • Fan pages are visible to everyone in FB, can be searched AND are indexed – no privacy setting
    • Separate personal and business FB
  • 48.  
  • 49. News feed
  • 50.
    • Any brands you like?
  • 51. Create a page for your business
    • http://www.facebook.com/pages/create.php
  • 52.  
  • 53.
    • Create a page, don’t publish it yet.
  • 54. Advertise on Facebook
  • 55. Twitter Power Tweets, Twitterings, Twitterers
  • 56.  
  • 57. Twitter
    • … . ‘What are you doing now?’
    • 140 characters – micro blogging
    • Every post is called a ‘Tweet’
    • Aim of twitter Build Relationships
    • No rich media content to support it
  • 58. Communication tool
    • Sends your updates to people who want to receive them
    • People follow you, you follow them, their posts appear in your home page
  • 59. Headline successes
    • Past successes include
      • Red cross – text to twitter in remote locations
      • Mumbai bombings
      • Arrested - Freed
  • 60. How do people use Twitter?
    • http://www.inc.com/ss/8-types-people-belong-twitter
  • 61. Business context
    • Brand Extension
    • Customer service
    • Promotional
    • Promote yourself as an expert
  • 62.  
  • 63. What can you use Twitter for?
    • 1. Searching
    • Type in anything into twitter search
      • Question
      • Ideas for writing
      • Something you know a lot about
  • 64.  
  • 65. What can you use Twitter for?
    • 2. Follow
      • People you know – click on ‘find people’, look at suggestions, email import and browse
      • People you don’t know – experts, famous people, establishments
  • 66.  
  • 67.  
  • 68.  
  • 69. What can you use Twitter for?
    • 3. Reply and Retweet
  • 70. What can you use Twitter for?
    • 4. Telling people what you are doing….
      • Assert your knowledge
      • Create a human face
      • Just for fun
      • Conference, event during the event
  • 71. How to build a following
    • Use search to look for top 10 experts in your industry
      • look at how many followers they have
      • See how often they post
      • Follow
  • 72. What then happens?
    • Sometimes, follow you back automatically…
    • Read their tweets
    • Reply to a tweet - people will see you are replying to an expert – see you have something to contribute
    • If they reply….
  • 73. Then?
    • Send them a personal message – if you have a special request, point to something he might find useful
    • Remember to share, give more that you take
  • 74.  
  • 75. How to sign up
    • http://twitter.com
    • Click 'Sign up now’
    • Enter your full name
    • a username * be careful
    • password and email address.
    • Click 'Create my account’
    • Start tweeting!
  • 76. Username - searchable
    • Your username is important
    • Your name – no long names or numbers
    • Your website url
    • Or your product
    • Or type of service you are in
      • twitter.com/SitesPlus
      • twitter.com/billgates
  • 77. Steps 2,3&4
    • Ignore them. You have nothing to give them at the moment
      • Search your hotmail etc contacts
      • Following anyone in your address book
      • Send a request to everyone you know that isn’t on twitter to set up an account
  • 78. Step 6
    • Ignore, click on Settings
    • Profile - More info URL… could be changed if you’re running a promotion
  • 79. Your bio
    • 160 characters
      • ‘ professional desc1, professional desc 2, and professional desc 3 who likes to personal desc 1
      • ‘ Wedding photographer and portrait pro who likes to photograph his family at embarrassing moments’
  • 80. Remember to keep changing
    • Bio, can change to reflect your location or current project
    • Tweets are at the moment, bios can be longer time frame
  • 81. Design
  • 82.  
  • 83.
    • Want to do your own?
    • www.twitback.com
    • Download a template
    • www.box.net/shared/lgw2pz4gso
  • 84. Promoting your social media
  • 85. Promote your social media
    • Link on your website
    • Updates on your website Facebook Fan Box https://twitter.com/badges
    • Author Bio section on articles/blog
    • Email newsletters
    • Other social media profiles
    • Google Profile (Buzz)
    •  
  • 86.
    • Business Cards
    • Email Signatures, thank you emails
    • Advertisements
    • Offer freebies to followers – in your bio (Twitter) or in your description (Facebook)
  • 87.  
  • 88. Integration – 10 minutes a day
    • Blogs  Twitter
    • SlideShare  LinkedIn
    • LinkedIn profile  Facebook
    • Facebook  Twitter
    • Blog  E-newsletters  Twitter  website feed
    • Twitter sidebar link to facebook/LinkedIn
  • 89. Strategy ‘ the technology here is not the problem, that’s easy, it’s how you are going to use it’
  • 90. Strategy –
    • What’s the Point? What’s your primary reason? Sales or Loyalty?
    • 2. What’s your relationship with your audience?
  • 91. Strategy
    • 3. How does your audience use Social media?
    • 4. What does your audience know about you today?
      • Nothing, Aware of you, but never acted, Acted once, Repeat actions/enthusiasts, Advocate
  • 92. Strategy cont..
    • 5. How will you be human? Get the emotional connection?
    • Share the things you ‘love’
    • Give the human element
    • Don’t preach, or teach
    • Make it fun! Test your products/services, do videos of them
  • 93. Strategy cont..
    • 6. What social media strategies will you use?
      • Twitter, Facebook, Blog, Flickr, LinkedIn
    • 7. How will you measure success?
      • Qualititive and quantitive measures
      • referrals in Analytics
  • 94. But my product is boring…
    • … Inspiration mentor…
      • Cushions – Cath Kidston
      • Holidays – Alpine Elements
      • Coffee shop - Costa Coffee
      • Charity – Action Aid, Café Direct
      • Technology - O2 (Orange is rubbish)
      • Product selling – Graze
      • Let’s look at a few
  • 95. Summary
    • Social media is as much about listening, supporting and helping
    • As it is about talking
    • Decide your strategy and give it 6 months
    • Enjoy it!
  • 96. Questions