Welcome Introduction to websites
Aim - Series <ul><li>Confident that you can make key decisions </li></ul><ul><ul><li>Do I need a website? </li></ul></ul><...
Fundamentally <ul><li>Get people to your site </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Marketing </...
2009 survey <ul><li>40% businesses are not happy with their website </li></ul><ul><li>10% business don’t have a website at...
<ul><li>South West is the e-commerce capital of the UK </li></ul>
What is it saying? <ul><li>In SW consumers are more likely to buy from you online </li></ul><ul><ul><li>Rural </li></ul></...
On the other hand <ul><li>We’re not happy with our websites or we don’t have a website </li></ul>
Aim <ul><li>Why we ALL need websites </li></ul><ul><li>What is a website </li></ul><ul><li>Set up costs </li></ul><ul><li>...
What does a website do?  Acts as an interface
What is a website? Sequence of coded pages
 
Code behind the site <ul><li><p>To order, phone +44 (0) 1784 450801 or <a href=&quot;mailto:enquiries@johnmillerupholstery...
What else does it need? <ul><li>A home – server </li></ul><ul><li>A name –  www.aname.co.uk </li></ul><ul><ul><ul><ul><ul>...
Not all sites are equal
Set up costs Free or up to £100 a year £60- £100 a page £100 - £200 a page £1,000 plus £5,000 plus £25,000 plus Or look at...
Two ways to get a website <ul><li>Get someone to build it </li></ul><ul><ul><li>Something that is really different </li></...
Online web builders
How do they work?
How you use web builders <ul><li>Choose your style </li></ul><ul><li>Upload images </li></ul><ul><li>Type in content </li>...
What else do you get? <ul><li>Domain name </li></ul><ul><li>Hosting </li></ul><ul><li>Email addresses </li></ul><ul><li>AN...
<ul><li>www.sitesplus.co.uk </li></ul><ul><li>Click log-in </li></ul><ul><li>Username and Password </li></ul>
<ul><li>Business name and strapline </li></ul><ul><li>Choose a style </li></ul>
Content Planning
Writing well <ul><li>Short sentences </li></ul><ul><li>Short paragraphs  </li></ul><ul><li>Ensure consistency </li></ul><u...
<ul><li>Ordering flowers online with us is fast, easy and secure. We use Google checkout for all payment processing so you...
<ul><li>Flowers online </li></ul><ul><li>Ordering flowers online with us is fast, easy and secure. We use Google checkout ...
<ul><li>Copy in text or write yourself </li></ul><ul><li>Embolden </li></ul><ul><li>Web addresses/email </li></ul><ul><li>...
Questions?
Upcoming SlideShare
Loading in...5
×

Building Your Own Website Workshop

523

Published on

Here's the PowerPoint slides from the first of the four workshops in the Business Web Class series.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
523
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Confident in making a decision about your own site
  • A lot of people feel dis-empowered by their websites, either they’ve spent a lot on it already – or they don’t know how to contact their own webmaster/niece nephew etc
  • Somerfield  Waitrose argument Replacing touch and feel, smell and taste
  • One page site – a website is only linked together by a navigation bar
  • This is the some coding that the person creating this site would have written – either by hand or by using dreamweaver or frontpage or something else. Thay have then had to upload it (via ftp) to a webserver and set up their hosting and domain name and email addresses.
  • So what about sitesplus??? Explain where it has come from Your own site builder – no-one else can see it. Where you put your content into your site
  • Building Your Own Website Workshop

    1. 1. Welcome Introduction to websites
    2. 2. Aim - Series <ul><li>Confident that you can make key decisions </li></ul><ul><ul><li>Do I need a website? </li></ul></ul><ul><ul><li>Is my current website good enough? </li></ul></ul><ul><ul><li>What can I do myself? </li></ul></ul><ul><ul><li>Where do I need professionals? </li></ul></ul><ul><ul><li>Where to get help, what questions to ask? </li></ul></ul>
    3. 3. Fundamentally <ul><li>Get people to your site </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>Get people to ‘buy’ </li></ul><ul><ul><li>Quality/tone of your website </li></ul></ul><ul><ul><li>Ease of buying </li></ul></ul>
    4. 4. 2009 survey <ul><li>40% businesses are not happy with their website </li></ul><ul><li>10% business don’t have a website at all </li></ul>
    5. 5. <ul><li>South West is the e-commerce capital of the UK </li></ul>
    6. 6. What is it saying? <ul><li>In SW consumers are more likely to buy from you online </li></ul><ul><ul><li>Rural </li></ul></ul><ul><ul><li>Time constraints </li></ul></ul><ul><ul><li>Ready to buy </li></ul></ul>
    7. 7. On the other hand <ul><li>We’re not happy with our websites or we don’t have a website </li></ul>
    8. 8. Aim <ul><li>Why we ALL need websites </li></ul><ul><li>What is a website </li></ul><ul><li>Set up costs </li></ul><ul><li>Ways to build a website </li></ul><ul><li>Online web builder </li></ul>
    9. 9. What does a website do? Acts as an interface
    10. 10. What is a website? Sequence of coded pages
    11. 12. Code behind the site <ul><li><p>To order, phone +44 (0) 1784 450801 or <a href=&quot;mailto:enquiries@johnmillerupholstery.com&quot;>email John</a>.</p> </li></ul><ul><li></div> </li></ul><ul><li><div id=&quot;mainContent&quot;> </li></ul><ul><li><p class=&quot;noTopPadding&quot;><img class=&quot;mainPhoto&quot; src=&quot;fusiondining.jpg&quot; width=&quot;400&quot; height=&quot;275&quot; border=&quot;0&quot; name=&quot;imgPhoto&quot; alt=&quot;Main photo&quot; /></p> </li></ul><ul><li><h1 id=&quot;caption&quot;>Fusion Suite</h1> </li></ul><ul><li><p id=&quot;price&quot;>Fusion Dining Set</p> </li></ul><ul><li><p id=&quot;price&quot;>High quality specialists in antique & modern re-upholstery</p> </li></ul><ul><li><p id=&quot;price&quot;>Manufacturers of fine furniture</p> </li></ul><ul><li><p id=&quot;price&quot;>Loose covers, Sofas & Chairs, Wing Chairs, Corner Units, Headboards, Stools etc</p> </li></ul><ul><li><p id=&quot;price&quot;>Boats, Cars, Pubs, Clubs & Restaurants</p> </li></ul>
    12. 13. What else does it need? <ul><li>A home – server </li></ul><ul><li>A name – www.aname.co.uk </li></ul><ul><ul><ul><ul><ul><li>.org.uk .com .net </li></ul></ul></ul></ul></ul><ul><li>Email addresses </li></ul><ul><li>Someone to love it </li></ul>
    13. 14. Not all sites are equal
    14. 15. Set up costs Free or up to £100 a year £60- £100 a page £100 - £200 a page £1,000 plus £5,000 plus £25,000 plus Or look at products that include shop in their offering
    15. 16. Two ways to get a website <ul><li>Get someone to build it </li></ul><ul><ul><li>Something that is really different </li></ul></ul><ul><ul><li>Or really technical </li></ul></ul><ul><li>Build it yourself </li></ul><ul><ul><li>Online web builder </li></ul></ul>
    16. 17. Online web builders
    17. 18. How do they work?
    18. 19. How you use web builders <ul><li>Choose your style </li></ul><ul><li>Upload images </li></ul><ul><li>Type in content </li></ul>
    19. 20. What else do you get? <ul><li>Domain name </li></ul><ul><li>Hosting </li></ul><ul><li>Email addresses </li></ul><ul><li>AND </li></ul><ul><li>Lots of support </li></ul>
    20. 21. <ul><li>www.sitesplus.co.uk </li></ul><ul><li>Click log-in </li></ul><ul><li>Username and Password </li></ul>
    21. 22. <ul><li>Business name and strapline </li></ul><ul><li>Choose a style </li></ul>
    22. 23. Content Planning
    23. 24. Writing well <ul><li>Short sentences </li></ul><ul><li>Short paragraphs </li></ul><ul><li>Ensure consistency </li></ul><ul><li>Include your keywords </li></ul>
    24. 25. <ul><li>Ordering flowers online with us is fast, easy and secure. We use Google checkout for all payment processing so you can have piece of mind when ordering. </li></ul><ul><li>We provide a free delivery service on all products to anywhere in mainland UK, for next day delivery please order by 2pm. </li></ul><ul><li>Artificial/silk flowers can be used for all occasions from Weddings, Corporate events, birthdays, Christmas or as a Thank you. </li></ul><ul><li>Our funeral flowers have been thoughtfully designed and are available in a wide range of colours and shapes representing a feeling of love, peace and comfort at this sad time. </li></ul>
    25. 26. <ul><li>Flowers online </li></ul><ul><li>Ordering flowers online with us is fast, easy and secure. We use Google checkout for all payment processing so you can have piece of mind when ordering. </li></ul><ul><li>Flower delivery </li></ul><ul><li>We provide a free delivery service on all products to anywhere in mainland UK, for next day delivery please order by 2pm. </li></ul><ul><li>Artificial / Silk flowers </li></ul><ul><li>Artificial/silk flowers can be used for all occasions from Weddings , Corporate events, birthdays, Christmas or as a Thank you. </li></ul><ul><li>Funeral flowers </li></ul><ul><li>Our funeral flowers have been thoughtfully designed and are available in a wide range of colours and shapes representing a feeling of love, peace and comfort at this sad time. </li></ul>
    26. 27. <ul><li>Copy in text or write yourself </li></ul><ul><li>Embolden </li></ul><ul><li>Web addresses/email </li></ul><ul><li>Upload images – logo and homepage </li></ul><ul><li>News, catalogue page </li></ul>
    27. 28. Questions?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×