Your SlideShare is downloading. ×
0
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Website Analytics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Website Analytics

2,354

Published on

Building the basic principles of an analytics program; Context, Comparison, and Contrast.

Building the basic principles of an analytics program; Context, Comparison, and Contrast.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,354
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
116
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    1. Fun with Stats Analytics . . . in 20 Minutes
    2. General Statistics Hits Entire Site (Successful) 1,019,671 Average per Day 32,892 Home Page N/A Page Views Page Views 219,391 Average per Day 7,077 Average per Unique Visitor 22 Document Views 109,012 Visits Visits 31,945 Average per Day 1,030 Average Visit Length 0:07:46 Median Visit Length 0:01:36 International Visits 0.00% Visits of Unknown Origin 100.00% Visits from United States 0.00% Visits Referred by Search Engines 3,887 Visits from Spiders 1,839 Visitors Unique Visitors 9,712 Visitors Who Visited Once 7,088 Visitors Who Visited More Than Once 2,624
    3. “ Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.” -Eric Peterson
    4. “ life without this sort of examination is not worth living . . .” -Socrates
    5. <ul><li>Page Views </li></ul><ul><li>Path Analysis </li></ul><ul><li>Hits </li></ul><ul><li>Monthly Visitors </li></ul><ul><li>Top 10 Pages </li></ul><ul><li>Top 10 </li></ul><ul><li>keywords </li></ul>
    6.  
    7. If they can’t find you – you’re not there. If they can’t find it – it’s not there. What the just happened?
    8.  
    9.  
    10.  
    11. <ul><li>Crew of 430 </li></ul><ul><li>(Startrek.org) </li></ul>
    12. <ul><li>59 total deaths in the 5 year mission </li></ul><ul><li>= 13.7 % mortality rate </li></ul>
    13. <ul><li>Of the 54 Deaths: </li></ul><ul><li>Yellow shirts 10% </li></ul><ul><li>Blue Shirts 7.2% </li></ul><ul><li>Red Shirts 72.8% (43) </li></ul>
    14. <ul><li>If you beamed down with Captain Kirk, </li></ul><ul><li>and wore a red shirt – </li></ul><ul><li>57.5% - death rate! </li></ul>
    15. <ul><li>However, </li></ul><ul><li>If Captain Kirk hooks up with an alien babe, </li></ul><ul><li>The red shirt survival rate increases to 84%! </li></ul>
    16. <ul><li>Captain Kirk “conquest” Rate? </li></ul><ul><li>30% </li></ul>
    17.  
    18. Digital Camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs
    19. Secret to Analytics?
    20. The Three C’s of Analytics
    21. Objective: Find What Works <ul><li>Key Performance Indicators </li></ul><ul><ul><li>Time on Site </li></ul></ul><ul><ul><li>Pages Viewed </li></ul></ul><ul><ul><li>Conversions </li></ul></ul><ul><ul><li>Goals </li></ul></ul><ul><li>Segmentation </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>In-market links </li></ul></ul><ul><ul><li>Social News </li></ul></ul><ul><ul><li>Search </li></ul></ul>
    22. <ul><li>Anchor Term: (primary keyword) </li></ul><ul><li>2.7 minutes Avg. TOS </li></ul><ul><li>46% of visits less than 20 sec. </li></ul><ul><li>Term Conversion Rate: 2.2% </li></ul><ul><li>52.4% (2,682) enter at the Home Page (1.8% conversion) </li></ul><ul><li>34.5% (1,007) enter at product category page (4.3% conversion) </li></ul><ul><li>Anchor Term: (secondary keyword) </li></ul><ul><li>85% of visits less than 20 sec. </li></ul><ul><li>Term Conversion Rate: 0.4% </li></ul><ul><li>83.4% (2,346) enter at 404 Error Page (0.3% conversion) </li></ul><ul><li>Anchor Term: Brand Name </li></ul><ul><li>3.2 minutes Avg. TOS </li></ul><ul><li>36% of visits less than 20 sec. </li></ul><ul><li>Brand Conversion Rate: 5.3% </li></ul><ul><li>59.4% (16,967) enter at the Home Page (2.1% Conversion) </li></ul><ul><li>14% (3,820) enter at product category page (6.2% Conversion) </li></ul>Find Focus for Optimization
    23. Engagement for Content Based Site (conversions = subscriptions)
    24. How Traffic Compares
    25. Steps for Stats <ul><li>Start with a Question </li></ul><ul><li>Segment by Verticals & Acquisition Method </li></ul><ul><li>Measure each Segment </li></ul><ul><li>Compare & Contrast the Results </li></ul><ul><li>Put the Results in Context </li></ul><ul><li>Focus on Business Value </li></ul>
    26. Matt Bailey President [email_address] www.SiteLogic.com

    ×