Website Analytics
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Website Analytics

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Building the basic principles of an analytics program; Context, Comparison, and Contrast.

Building the basic principles of an analytics program; Context, Comparison, and Contrast.

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Website Analytics Website Analytics Presentation Transcript

  • Fun with Stats Analytics . . . in 20 Minutes
  • General Statistics Hits Entire Site (Successful) 1,019,671 Average per Day 32,892 Home Page N/A Page Views Page Views 219,391 Average per Day 7,077 Average per Unique Visitor 22 Document Views 109,012 Visits Visits 31,945 Average per Day 1,030 Average Visit Length 0:07:46 Median Visit Length 0:01:36 International Visits 0.00% Visits of Unknown Origin 100.00% Visits from United States 0.00% Visits Referred by Search Engines 3,887 Visits from Spiders 1,839 Visitors Unique Visitors 9,712 Visitors Who Visited Once 7,088 Visitors Who Visited More Than Once 2,624
  • “ Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.” -Eric Peterson
  • “ life without this sort of examination is not worth living . . .” -Socrates
    • Page Views
    • Path Analysis
    • Hits
    • Monthly Visitors
    • Top 10 Pages
    • Top 10
    • keywords
  •  
  • If they can’t find you – you’re not there. If they can’t find it – it’s not there. What the just happened?
  •  
  •  
  •  
    • Crew of 430
    • (Startrek.org)
    • 59 total deaths in the 5 year mission
    • = 13.7 % mortality rate
    • Of the 54 Deaths:
    • Yellow shirts 10%
    • Blue Shirts 7.2%
    • Red Shirts 72.8% (43)
    • If you beamed down with Captain Kirk,
    • and wore a red shirt –
    • 57.5% - death rate!
    • However,
    • If Captain Kirk hooks up with an alien babe,
    • The red shirt survival rate increases to 84%!
    • Captain Kirk “conquest” Rate?
    • 30%
  •  
  • Digital Camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs
  • Secret to Analytics?
  • The Three C’s of Analytics
  • Objective: Find What Works
    • Key Performance Indicators
      • Time on Site
      • Pages Viewed
      • Conversions
      • Goals
    • Segmentation
      • Blogs
      • Websites
      • In-market links
      • Social News
      • Search
    • Anchor Term: (primary keyword)
    • 2.7 minutes Avg. TOS
    • 46% of visits less than 20 sec.
    • Term Conversion Rate: 2.2%
    • 52.4% (2,682) enter at the Home Page (1.8% conversion)
    • 34.5% (1,007) enter at product category page (4.3% conversion)
    • Anchor Term: (secondary keyword)
    • 85% of visits less than 20 sec.
    • Term Conversion Rate: 0.4%
    • 83.4% (2,346) enter at 404 Error Page (0.3% conversion)
    • Anchor Term: Brand Name
    • 3.2 minutes Avg. TOS
    • 36% of visits less than 20 sec.
    • Brand Conversion Rate: 5.3%
    • 59.4% (16,967) enter at the Home Page (2.1% Conversion)
    • 14% (3,820) enter at product category page (6.2% Conversion)
    Find Focus for Optimization
  • Engagement for Content Based Site (conversions = subscriptions)
  • How Traffic Compares
  • Steps for Stats
    • Start with a Question
    • Segment by Verticals & Acquisition Method
    • Measure each Segment
    • Compare & Contrast the Results
    • Put the Results in Context
    • Focus on Business Value
  • Matt Bailey President [email_address] www.SiteLogic.com