Fun with Stats Analytics . . . in 20 Minutes

General Statistics Hits Entire Site (Successful) 1,019,671 Average per Day 32,892 Home Page N/A Page Views Page Views 219,391 Average per Day 7,077 Average per Unique Visitor 22 Document Views 109,012 Visits Visits 31,945 Average per Day 1,030 Average Visit Length 0:07:46 Median Visit Length 0:01:36 International Visits 0.00% Visits of Unknown Origin 100.00% Visits from United States 0.00% Visits Referred by Search Engines 3,887 Visits from Spiders 1,839 Visitors Unique Visitors 9,712 Visitors Who Visited Once 7,088 Visitors Who Visited More Than Once 2,624

“ Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.” -Eric Peterson

“ life without this sort of examination is not worth living . . .” -Socrates

Page Views Path Analysis Hits Monthly Visitors Top 10 Pages Top 10 keywords

Page Views

Path Analysis

Hits

Monthly Visitors

Top 10 Pages

Top 10

keywords

If they can’t find you – you’re not there. If they can’t find it – it’s not there. What the just happened?

Crew of 430 (Startrek.org)

Crew of 430

(Startrek.org)

59 total deaths in the 5 year mission = 13.7 % mortality rate

59 total deaths in the 5 year mission

= 13.7 % mortality rate

Of the 54 Deaths: Yellow shirts 10% Blue Shirts 7.2% Red Shirts 72.8% (43)

Of the 54 Deaths:

Yellow shirts 10%

Blue Shirts 7.2%

Red Shirts 72.8% (43)

If you beamed down with Captain Kirk, and wore a red shirt – 57.5% - death rate!

If you beamed down with Captain Kirk,

and wore a red shirt –

57.5% - death rate!

However, If Captain Kirk hooks up with an alien babe, The red shirt survival rate increases to 84%!

However,

If Captain Kirk hooks up with an alien babe,

The red shirt survival rate increases to 84%!

Captain Kirk “conquest” Rate? 30%

Captain Kirk “conquest” Rate?

30%

Digital Camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs

Secret to Analytics?

The Three C’s of Analytics

Objective: Find What Works Key Performance Indicators Time on Site Pages Viewed Conversions Goals Segmentation Blogs Websites In-market links Social News Search

Key Performance Indicators

Time on Site

Pages Viewed

Conversions

Goals

Segmentation

Blogs

Websites

In-market links

Social News

Search

Anchor Term: (primary keyword) 2.7 minutes Avg. TOS 46% of visits less than 20 sec. Term Conversion Rate: 2.2% 52.4% (2,682) enter at the Home Page (1.8% conversion) 34.5% (1,007) enter at product category page (4.3% conversion) Anchor Term: (secondary keyword) 85% of visits less than 20 sec. Term Conversion Rate: 0.4% 83.4% (2,346) enter at 404 Error Page (0.3% conversion) Anchor Term: Brand Name 3.2 minutes Avg. TOS 36% of visits less than 20 sec. Brand Conversion Rate: 5.3% 59.4% (16,967) enter at the Home Page (2.1% Conversion) 14% (3,820) enter at product category page (6.2% Conversion) Find Focus for Optimization

Anchor Term: (primary keyword)

2.7 minutes Avg. TOS

46% of visits less than 20 sec.

Term Conversion Rate: 2.2%

52.4% (2,682) enter at the Home Page (1.8% conversion)

34.5% (1,007) enter at product category page (4.3% conversion)

Anchor Term: (secondary keyword)

85% of visits less than 20 sec.

Term Conversion Rate: 0.4%

83.4% (2,346) enter at 404 Error Page (0.3% conversion)

Anchor Term: Brand Name

3.2 minutes Avg. TOS

36% of visits less than 20 sec.

Brand Conversion Rate: 5.3%

59.4% (16,967) enter at the Home Page (2.1% Conversion)

14% (3,820) enter at product category page (6.2% Conversion)

Engagement for Content Based Site (conversions = subscriptions)

How Traffic Compares

Steps for Stats Start with a Question Segment by Verticals & Acquisition Method Measure each Segment Compare & Contrast the Results Put the Results in Context Focus on Business Value

Start with a Question

Segment by Verticals & Acquisition Method

Measure each Segment

Compare & Contrast the Results

Put the Results in Context

Focus on Business Value

Matt Bailey President [email_address] www.SiteLogic.com