Usability and SEO

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  • + maanjoy Denny Ma 2 years ago
    web design with low cost in China

    Hello, we’re a China network with innovative idea and deep understand on the internet. Can supply you high quality web develop service with low cost in China, the flowing is our presentation, thanks.

    Our Predominance

    Chinahourly (http://www.chinahourly.com ) was established in April 8th, 2003. We are a team with rich experience and all kinds of backgrounds of expertise. Our team members’ excellent communication skills enable us communicate well with our clients from all over the world.

    We have

    > Passion for regarding our clients’ need as our need

    > Super-preferential price, high-guarantee services

    > Website design with search engine concept, more search engine friendly.

    > Effective internet sales strategy to specific need of our clients

    > Tailor-made business solution to every unique organization

    What can we do?

    1. Website design, Flash design and web application software development

    2. Search engine Optimization(SEO)

    Some of our cases

    http://www.pandaphone.com (SEO)

    http://www.membrane-solutions.com

    http://www.linguasnet.com

    http://www.refillchinasim.com

    Any feedback would be appreciated.

    Contact Us:

    Denny

    Msn: maanjoy@hotmail.com
    Add: ShangHai,China
  • + Sitelogic Sitelogic 3 years ago
    Good question. I’ve actually been removing any logo or branding of any sort on my presentations. I don’t think they add anything, and as you pointed out, they cause some design issues. I have not been using the logo at all, and it is liberating!
  • + lfmoliveira lfmoliveira 3 years ago
    Man, do you really need your logo on every page? Stuff keeps on running over it, real messy.
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Usability and SEO - Presentation Transcript

  1. Matt Bailey SiteLogic [email_address]
    • Get people to your site
    • Get them to do what you want them to do
    • If they can’t find it – it’s not there.
    • If they can’t find you – you’re not there.
    • Usability
      • Homepage should have clear directions
      • What you sell should be evident and clear
      • The user should quickly see a reason to stay – their question will be answered
    • SEO
      • Homepage links out to the rest of the site
      • Keyword-focused navigation
      • Links and text focus to a specific classification and goal
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    • Hierarchal Structure
    • Classification
    • Grouping
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    • Usability
      • Established hierarchy of categories
      • Customer-based navigation groupings
      • Clear, viewable product links
      • Clear Images of products
    • SEO
      • Multiple category links with keywords
      • Keyword-based navigation groupings
      • Product links using keywords
      • Alt text, captions, and labels
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    • Usability
      • Product-Specific content
      • Users want information about products
      • Sales decisions are emotional decisions
    • SEO
      • Calling products “what they are”
      • Re-enforces keyword strategies with product benefits and helpful content
      • Selling products to the logical and emotional sides naturally include related keywords and concepts
    • Usability
      • Features and Specs are expected
      • Benefits sell products, answer problems and create the need.
    • SEO
      • Features and Specs lists contain very minor keywords, if any.
      • Benefits include many “problem solver” and related keywords.
  14.  
    • Usability
      • Does this page meet my need and expectations?
      • Users will stay and follow
    • SEO
      • Is this the correct page for the query?
      • Is additional or related information available on the page or in links?
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  21. It is absolutely imperative that you review the PCU  Company Policies BEFORE YOU BUY!    Failure to do so is likely to cost you, financially . . .
    • Geek Toys v Paramount Zone
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  26. ParamountZone.com
    • Segmentation is the Key:
      • Drill down and separate keyword groups
      • Find conversion rate for each group
      • Follow the data – Explore!
    • The Long Tail
      • Your markets are made up of small groups (verticals)
      • Hundreds, thousands of like-minded groups
      • Search Marketing CAN NOT be not a single keyword strategy
      • Analytics + Usability uncovers the obstacles and success of each of these groups
      • MUST determine the usability of each vertical segment
  27. Digital camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs
    • Content
      • Lost in translation
      • Slang, euphemisms
      • Clear Instructions
    • Address
    • Shipping
    • Easy to read
    • Easy to navigate
    • Easy to find
    • Consistent in layout and design
    • Quick to use
  28. Matt Bailey SiteLogic [email_address]

+ SitelogicSitelogic, 3 years ago

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