Web content quality matters

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Siteimprove - Web content quality matters

Siteimprove Customer Workshop June 2013

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  • 1. Web Content Quality Matters Web Governance 06-06-2013 1
  • 2. Agenda • • • • Introduction to Web Governance Why is Web Governance Important? Getting Started with Web Governance Tips & Tricks for Content Strategy 06-06-2013 2
  • 3. Introduction to Web Governance Web Governance & Web Management Web Governance is: - Frame Work - All web assets - Roles & Responsibilities - Standards / policies & procedures Web Management = - Day-to-day operations of one or more web assets - Planning, management and execution of concrete web pages 06-06-2013 3
  • 4. Introduction to Web Governance • Sets the framework for your web activities • Must cover all web initiatives • Ensures a common understanding of your organisation 06-06-2013 4
  • 5. Why is Web Governance Important 06-06-2013 5
  • 6. Why is Web Governance Important? • • • • The simple answer is economics, but how? Uniforms Fewer errors Improvements 06-06-2013 6
  • 7. Getting Started with Web Governance 1. 2. 3. Mapping the current situation Setting goals Make a plan of action 06-06-2013 7
  • 8. Getting Started with Web Governance Mapping the current situation - What is the purpose of your website? - Who does what? - What policies do you have? - What goals do you have? 06-06-2013 8
  • 9. Getting started with Web Governance • • Clearly defined the purpose of each goal The 10 most used services must be available as self-service S.M.A.R.T. goals - Specific - Measurable - Attainable - Relevant - Time Bound 06-06-2013 9
  • 10. Getting started with Web Governance Make a plan of action - Define roles and responsibilities - Establish policies and procedures - Communicate! 06-06-2013 10
  • 11. Summary of Web Governance • Web strategy is the long-term plan • Web Governance = Web strategy, but you must have both 06-06-2013 11
  • 12. Top 10 Tips on Governing and Maintaining Web Content 1. Systematically govern and maintain your content using one platform. 2. Understand your end users’ by tracking ‘User Journey’s’ and ‘Behaviour’ so you can create quality content which meets their needs and expectations. 06-06-2013 12
  • 13. Top 10 Tips on Governing and Maintaining Web Content 3. Take each section of your website, use the folder structure of the site and delegate sections of content as per tasks and responsibilities within your team. 06-06-2013 13
  • 14. Top 10 Tips on Governing and Maintaining Web Content 4. Measure SEO keyword performance so you can plan and create content that builds your brand and optimises your site. 06-06-2013 14
  • 15. Top 10 Tips on Governing and Maintaining Web Content 5. Setup Siteimprove deeplinking with your CMS for quick and efficient access to content editing. 6. Prioritise fixing broken links by user click rates and top level pages they affect. 06-06-2013 15
  • 16. Top 10 Tips on Governing and Maintaining Web Content 7. Get an audited view of all published content, from media files to email addresses. 8. Schedule and customise reports to automatically notify and update your staff of tasks and responsibilities. 06-06-2013 16
  • 17. Top 10 Tips on Governing and Maintaining Web Content 9. Monitor your key pages for response time, uptime and downtime. 10. Use support and free training! Contact: Bryn Anderson, Training and Support Specialist: 0845 226 8050 Bryn.anderson@siteimprove.co.uk Siteimprove re-design white paper: http://siteimprove.co.uk/media/407942/siteimpro ve_during_website_redesign.pdf 06-06-2013 17
  • 18. Questions Please let me know if you have any questions? Cerri Mac UK Team Leader Cerri.mac@siteimprove.co.uk 06-06-2013 18