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Mobile CMS Has Arrived Sitefinity Webinar
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Mobile CMS Has Arrived Sitefinity Webinar

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Web content management systems aren't helping with "mobile" and, as a result, most organizations are struggling to create and manage mobile-friendly experiences. The release of Sitefinity CMS 6.0 is ...

Web content management systems aren't helping with "mobile" and, as a result, most organizations are struggling to create and manage mobile-friendly experiences. The release of Sitefinity CMS 6.0 is rooted in a fundamental understanding of the three available mobile strategies - Responsive Web Design, Mobile Websites & Mobile Apps. This Mobile CMS includes features that make each mobile strategy accessible.

Whether you are just starting to address mobile, or reevaluating your current mobile strategy, this Webinar defines three steps to jump start your mobile strategy and help you find the CMS that will take you there – Telerik Sitefinity 6.0.

Learn more about Sitefinity's Mobile CMS and the broad spectrum of mobile development options in our robust platform - http://www.sitefinity.com/cms-mobile

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  • Web content management systems aren't helping with "mobile" and, as a result, most organizations are struggling to create and manage mobile-friendly experiences. The release of Sitefinity CMS 6.0 is rooted in a fundamental understanding of the three available mobile strategies (Responsive Web Design, Mobile Websites & Mobile Apps) and includes features that make each mobile strategy accessible.Whether you are just starting to address mobile, or reevaluating your current mobile strategy, this Webinar defines three steps to jumpstart your mobile strategy and help you find the CMS that will take you there – Telerik Sitefinity 6.0.
  • The presenter for Sitefinity’s Webinar “Mobile CMS Has Arrived” is Gabe Sumner, Product Manager for Telerik Sitefinity CMS. You can contact him on Twitter @gabesumner
  • Our #1 priority is polishOur #2 priority should be mobile…here is why.
  • Mobile device proliferation continues at a break-neck pace, far outpacing the ability of content providers tokeep up. There's no doubt that the mobile storm is coming, with 2014 pegged as the year when mobile webaccess tops that from desktops.
  • Despite some mild improvement in the economic environment, the PC market saw its steepest decline ever since 2013 while tablets and smartphones continue to divert consumer spending. Worldwide PC shipments totaled 76.3 million units in the first quarter of 2013 (1Q13), down -13.9% compared to the same quarter in 2012 and worse than the forecast decline of -7.7%, according to the International Data Corporation (IDC)
  • And now we learn that the customer satisfaction gap between Mobile Websites and traditional Websites is narrowing. Online shoppers continue to report satisfaction with traditional retail Websites… but mobile is quickly closing in.
  • Among the Top 25 retailers, satisfaction among online shoppers using mobile websites has improved year over year. The top three retailers providing the best mobile customer experience are Amazon.com, QVC and Apple.
  • Despite this looming fact that Mobile usage is poised to overtake that of PC usage, many organizations have done nothing toprepare. Recent data shows only 10% of the web is mobile-friendly. Others have boldly advanced, only tofind that their visitors actively avoid the mobile experiences they create, in favor of the “old” desktopexperience. In spite of the intense hype around mobile, there is still ample opportunity to gain a competitiveadvantage with the right mobile strategy.
  • So the question stands… In the rush to deliver positive mobile experiences, where are the Web Content Management vendors with a Mobile CMS?Corporations and brands are investing quite a bit in development and spending a lot of money to improve the mobile experience for their customers. So where are the CMS vendors?
  • Our #1 priority is polishOur #2 priority should be mobile…here is why.
  • When assessing mobile, your options divide into two categories: device agnostic vs. device specific.
  • Device agnostic experiences utilize Responsive Design to deliver one version of your web site that adapts to anyscreen size. Whereas, device specific experiences result in a unique experience for a specific device.These must be replicated for each device on the marketplace to deliver customized experiences foreveryone, or an alternative strategy must be employed for the others, such as Responsive Design. Mobileapps are another way to leverage device specific traits, and these can be programmed into the app tooptimize the mobile app experience for specific devices.
  • Our #1 priority is polishOur #2 priority should be mobile…here is why.

Mobile CMS Has Arrived Sitefinity Webinar Mobile CMS Has Arrived Sitefinity Webinar Presentation Transcript

  • Mobile CMS Has ArrivedSitefinity 6.0Telerik
  • Gabe SumnerTelerik | Sitefinity CMS@gabesumner
  • This webinar will answer two questions:WHY does CMS need to address mobile?HOW can CMS address mobile?
  • WHY does CMS need to addressmobile?
  • Mobile is on course to overtake desktops2009 2015E2,0001,6001,200800400
  • This is clearly reflected in today’s headlines
  • And the “payoff” is becoming evidentNumerous businesses are enjoying the benefits of mobile engagement.
  • And we’re working out the “kinks”* Source ForeseeMobile experiences arenearly on par with desktop
  • However, look more closely…Onlythetoponlineretailersarereportingtheseresults
  • Other “top” websites paint a different picture* Source Top 500 Guide – InternetRetailer.com
  • In fact, evidence suggests many of us are struggling* Source Strangeloop* Source Econsultancy
  • TheTale of Two Cities…The opportunity is real.The path to success is explored.But many are struggling.Why?(The answer is complicated, but lack of tooling is hurting us.)
  • CMS isn’t helping with Mobile
  • We’re still climbing the adoption curveWe are here. And tools historically help bridge thisgap.CMS needs do more than “talk” about mobile
  • Lack of tooling has resurrected the “webmaster”Your IdeaDeveloperExecution(Everything related to mobile must go through a “technology” gatekeeper)
  • HOW can CMS address mobile?
  • Responsive Website Mobile AppMobile WebsiteDevice-AgnosticExperienceDevice-SpecificExperienceThere are three mobile strategies tochoose from(Each has pros/cons and there are reasons to combine
  • Responsive WebsiteResponsive GridsCSS3 Media QueriesMobile AppHTML5 Mobile AppsCloud ServicesMobile WebsiteDevice DetectionDevice RedirectionDevice-AgnosticExperienceDevice-SpecificExperienceAnd behind each strategy arenumerous technologiesCMS must evolve to help create & manage these technologies
  • How can CMS addressResponsive Websites?Onewebsite that adapts toALLdevices.
  • Responsive Websites adapt to any screen
  • This technique is based on adaptive gridsThis allows 2-columns tobecome 2-rows for small screens
  • And there are numerous frameworks for this taskHowever, theseframeworks existoutside the scope of theCMS
  • Instead, these grids should be infused into the WCMThis makes the WCM aware of contentAND layouts
  • These layouts can then be adapted for differentdevicesOnce the WCM is aware of the layouts, it can act on this information
  • Transformations can happen at a site-level or page-levelThis enables different pages (or sections) of the website totransformdifferently.
  • Or hidden from specific devicesAll of this is happening in the CMS, not in source code
  • And previews create awareness of the resultThis gives content creators context about the mobile experience beingcreated.
  • Responsive Website Mobile AppMobile WebsiteDevice-AgnosticExperienceDevice-SpecificExperienceThere are three mobile strategies tochoose from(Each has pros/cons and there are reasons to combine
  • How can CMS addressMobile Websites?Speciallypreparedwebsiteforspecificdevices.
  • Specialized experiences for specific devices(DesktopExperience) (SmartphoneExperience)
  • Device Detection & RedirectionRedirect specific devices to aspecially prepared website
  • Browse the entire website using a mobile simulatorThis allows the overall mobile experience to be tested in avariety ofdevices.
  • Responsive Website Mobile AppMobile WebsiteDevice-AgnosticExperienceDevice-SpecificExperienceThere are three mobile strategies tochoose from(Each has pros/cons and there are reasons to combine
  • How can CMS addressMobile Apps?Deployable tomobile app stores
  • MobileApps fetch data through Web ServicesThis “structured content” becomes accessible through a RESTFULWebAPI’s
  • These data types should be established in the CMSAnd the WCM should automatically generate WebAPI’s for accessing thisdata
  • MobileApps can then be generated for this dataScaffold a CRUD-style MobileApp based on CMS-managed ContentTypes
  • Cloud Synchronization should be “built in”MobileApps interact with cloud services instead of on-premise infrastructureCloudServices
  • Publish once to everywhereResponsive WebsiteDevice PreviewDevice SimulatorLayout TransformationsHidden LayoutsMobile AppModule BuilderHybrid App BuilderDevelopmentEnvironmentCloud IntegrationMobile WebsiteDevice PreviewDevice SimulatorDevice DetectionSite RedirectionDevice-AgnosticExperienceDevice-SpecificExperienceHow can CMS address mobile?
  • Try Sitefinity’s Mobile CMSfor yourself atwww.sitefinity.com/trySitefinity CMSTelerikOr contact us for a live demo at sales@sitefinity.com