> Info Follow Sitebrand with Twitter now @Sitebrand | twitter.com/sitebrand Recording Available on GoToMeeting https://www1.gotomeeting.com/register/445550540

Follow Sitebrand with Twitter now

@Sitebrand | twitter.com/sitebrand

Recording

Available on GoToMeeting

https://www1.gotomeeting.com/register/445550540

> Tackling shopping cart abandonment Agenda Understanding cart abandonment 10 minute strategy & discussion Three tips for your success Status quo sucks Why this matters Contact

Agenda

Understanding cart abandonment

10 minute strategy & discussion

Three tips for your success

Status quo sucks

Why this matters

Contact

> Understanding cart abandonment What we already know Cart abandonment will always exist, to a degree Doesn’t mean it can’t be reduced! Visitor saw something they liked/wanted to purchase Specific messaging will help build trust with visitors Shoppers who want to buy will buy regardless If the visitor leaves the cart, the sale isn’t over

What we already know

Cart abandonment will always exist, to a degree

Doesn’t mean it can’t be reduced!

Visitor saw something they liked/wanted to purchase

Specific messaging will help build trust with visitors

Shoppers who want to buy will buy regardless

If the visitor leaves the cart, the sale isn’t over

> 10 Minute Strategy & Discussion Ask yourself: Would you buy from your site? Do you welcome new visitors properly? Do you understand # of visits per sale? Does your website build trust with visitors?

Ask yourself:

Would you buy from your site?

Do you welcome new visitors properly?

Do you understand # of visits per sale?

Does your website build trust with visitors?

> Tips to building trust Messaging minimize shopping fears with safe/secure messaging offer shipping information based on geo-targeting provide reviews on product info pages Email follow ups follow up for recurring product sales/lead nurturing include reviews through forums, social media, etc... Coupons offer to shoppers leaving cart but not page incentives and discounts work

Messaging

minimize shopping fears with safe/secure messaging

offer shipping information based on geo-targeting

provide reviews on product info pages

Email follow ups

follow up for recurring product sales/lead nurturing

include reviews through forums, social media, etc...

Coupons

offer to shoppers leaving cart but not page

incentives and discounts work

> Status quo sucks… You cannot: Reduce cart abandonment doing nothing Cut through clutter and engage visitors Control information and what you want visitors to see You could be: Suggestively guiding click-paths, navigation and more Saving sales you normally lose Proactively driving additional sales Building trust by sending the right message

You cannot:

Reduce cart abandonment doing nothing

Cut through clutter and engage visitors

Control information and what you want visitors to see

You could be:

Suggestively guiding click-paths, navigation and more

Saving sales you normally lose

Proactively driving additional sales

Building trust by sending the right message

> Why this matters What does reducing abandonment mean to you? Brings marketing back to websites Makes analytics actionable Massive conversion increase Makes search investments more worthwhile Proactively adding trust and engagement

What does reducing abandonment mean to you?

Brings marketing back to websites

Makes analytics actionable

Massive conversion increase

Makes search investments more worthwhile

Proactively adding trust and engagement

> Contact Sitebrand contact information Web: www.sitebrand.com Email: [email_address] Twitter: @Sitebrand

Sitebrand contact information

Web: www.sitebrand.com

Email: [email_address]

Twitter: @Sitebrand