Tackle your shopping cart abandonment in 10 minutes

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Tackle your shopping cart abandonment in 10 minutes - Presentation Transcript

  1.  
  2. > Info
      • Follow Sitebrand with Twitter now
        • @Sitebrand | twitter.com/sitebrand
      • Recording
        • Available on GoToMeeting
          • https://www1.gotomeeting.com/register/445550540
  3. > Tackling shopping cart abandonment
      • Agenda
        • Understanding cart abandonment
        • 10 minute strategy & discussion
        • Three tips for your success
        • Status quo sucks
        • Why this matters
        • Contact
  4. > Understanding cart abandonment
      • What we already know
        • Cart abandonment will always exist, to a degree
          • Doesn’t mean it can’t be reduced!
        • Visitor saw something they liked/wanted to purchase
        • Specific messaging will help build trust with visitors
        • Shoppers who want to buy will buy regardless
        • If the visitor leaves the cart, the sale isn’t over
  5. > 10 Minute Strategy & Discussion
      • Ask yourself:
        • Would you buy from your site?
        • Do you welcome new visitors properly?
        • Do you understand # of visits per sale?
        • Does your website build trust with visitors?
  6. > Tips to building trust
    • Messaging
      • minimize shopping fears with safe/secure messaging
      • offer shipping information based on geo-targeting
      • provide reviews on product info pages
    • Email follow ups
      • follow up for recurring product sales/lead nurturing
      • include reviews through forums, social media, etc...
    • Coupons
      • offer to shoppers leaving cart but not page
      • incentives and discounts work
  7. > Status quo sucks…
    • You cannot:
      • Reduce cart abandonment doing nothing
      • Cut through clutter and engage visitors
      • Control information and what you want visitors to see
    • You could be:
      • Suggestively guiding click-paths, navigation and more
      • Saving sales you normally lose
      • Proactively driving additional sales
      • Building trust by sending the right message
  8. > Why this matters
    • What does reducing abandonment mean to you?
    • Brings marketing back to websites
    • Makes analytics actionable
    • Massive conversion increase
    • Makes search investments more worthwhile
    • Proactively adding trust and engagement
  9. > Contact
    • Sitebrand contact information
    • Web: www.sitebrand.com
    • Email: [email_address]
    • Twitter: @Sitebrand

+ Sitebrand CorpSitebrand Corp, 8 months ago

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