Return visitors & 5 things you can be doing to increase conversions and user experience

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

  • + mychentw Michelle Chen 5 months ago
    Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.
    www.soezlecturing.com
Post a comment
Embed Video
Edit your comment Cancel

2 Favorites

Return visitors & 5 things you can be doing to increase conversions and user experience - Presentation Transcript

  1.  
  2. > Today’s Speakers
      • Kevin Butler
        • Sales Engineer – Sitebrand
      • Eric Hollebone
        • Manager of Sales Operations – Sitebrand
      • Follow this presentation on Twitter now
        • @Sitebrand
  3. > Returning visitors – what’s your strategy?
      • Agenda
        • Return visitors & why they matter
        • The Sitebrand solution
        • Why status quo sucks
        • Benefits and ROI
        • 5 tips to improve return visitors experiences
        • Q+A
  4. > Returning visitors – what’s your strategy?
      • What we know about returning visitors
        • They’ve been to your site before and are back
        • How they came to your site
        • Potential for repeat business
        • Time/money was spent driving original visit
        • Require different messaging than first time visitors
        • Usually make up 20-45% of your traffic
  5. > Scenario: Return visitor using Google
    • Demonstration exercise...
    • Returning visitor to your site
    • Using Google keyword search
    • How are you currently speaking to that visitor?
      • How would you speak to that visitor if you knew the keyword used, if they’ve visited before, etc...
  6. > Status quo sucks…
    • You cannot:
      • Directly speak to segments of traffic with specific messaging
      • Provide a unique online/memorable experience
      • Control information and what you want the visitor to see
    • You could be:
      • Suggestively guiding click-paths, navigation and more
      • Doubling sales through relevant messaging
      • Sending the right message at the right time
  7. > Benefits of Personalization
    • Real-time messaging to web traffic
    • Tailoring web pages to specific characteristics
    • Right message, right person, right time
  8. > Why use Segment&Serve?
    • Substantial conversions boost
    • Speak to your visitors, keep attention
    • Reduce shopping cart abandonment by 50%
    • Real time, rule-based campaigns
    • World class web experience for each visitor
    • Proactive web marketing; post-click marketing
    • Make the most of your investments
  9. > 5 tips to boost conversions and experience
    • Search engine specific campaigns
    • Previously purchasing visitors
    • Targeted messaging, based on number of visits
      • 2 nd visit – “Welcome back...”
      • 3 rd visit – “Looking for something specific? See our best sellers here”
      • 4 th visit – “Sign up for our mailing list to hear about our next sale”
    • Product/Company branding
    • Non-traditional conversions/call to actions
  10. > Questions/Answers
    • Sitebrand contact information
    • Web: www.sitebrand.com
    • Email: [email_address]
    • Twitter: @Sitebrand

+ Sitebrand CorpSitebrand Corp, 9 months ago

custom

887 views, 2 favs, 0 embeds more stats

Returning visitors are coming back to your site for more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 887
    • 887 on SlideShare
    • 0 from embeds
  • Comments 1
  • Favorites 2
  • Downloads 24
Most viewed embeds

more

All embeds

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories