> Today’s Speakers Kevin Butler Sales Engineer – Sitebrand Eric Hollebone Manager of Sales Operations – Sitebrand Follow this presentation on Twitter now @Sitebrand

Kevin Butler

Sales Engineer – Sitebrand

Eric Hollebone

Manager of Sales Operations – Sitebrand

Follow this presentation on Twitter now

@Sitebrand

> Returning visitors – what’s your strategy? Agenda Return visitors & why they matter The Sitebrand solution Why status quo sucks Benefits and ROI 5 tips to improve return visitors experiences Q+A

Agenda

Return visitors & why they matter

The Sitebrand solution

Why status quo sucks

Benefits and ROI

5 tips to improve return visitors experiences

Q+A

> Returning visitors – what’s your strategy? What we know about returning visitors They’ve been to your site before and are back How they came to your site Potential for repeat business Time/money was spent driving original visit Require different messaging than first time visitors Usually make up 20-45% of your traffic

What we know about returning visitors

They’ve been to your site before and are back

How they came to your site

Potential for repeat business

Time/money was spent driving original visit

Require different messaging than first time visitors

Usually make up 20-45% of your traffic

> Scenario: Return visitor using Google Demonstration exercise... Returning visitor to your site Using Google keyword search How are you currently speaking to that visitor? How would you speak to that visitor if you knew the keyword used, if they’ve visited before, etc...

Demonstration exercise...

Returning visitor to your site

Using Google keyword search

How are you currently speaking to that visitor?

How would you speak to that visitor if you knew the keyword used, if they’ve visited before, etc...

> Status quo sucks… You cannot: Directly speak to segments of traffic with specific messaging Provide a unique online/memorable experience Control information and what you want the visitor to see You could be: Suggestively guiding click-paths, navigation and more Doubling sales through relevant messaging Sending the right message at the right time

You cannot:

Directly speak to segments of traffic with specific messaging

Provide a unique online/memorable experience

Control information and what you want the visitor to see

You could be:

Suggestively guiding click-paths, navigation and more

Doubling sales through relevant messaging

Sending the right message at the right time

> Benefits of Personalization Real-time messaging to web traffic Tailoring web pages to specific characteristics Right message, right person, right time

Real-time messaging to web traffic

Tailoring web pages to specific characteristics

Right message, right person, right time

> Why use Segment&Serve? Substantial conversions boost Speak to your visitors, keep attention Reduce shopping cart abandonment by 50% Real time, rule-based campaigns World class web experience for each visitor Proactive web marketing; post-click marketing Make the most of your investments

Substantial conversions boost

Speak to your visitors, keep attention

Reduce shopping cart abandonment by 50%

Real time, rule-based campaigns

World class web experience for each visitor

Proactive web marketing; post-click marketing

Make the most of your investments

> 5 tips to boost conversions and experience Search engine specific campaigns Previously purchasing visitors Targeted messaging, based on number of visits 2 nd visit – “Welcome back...” 3 rd visit – “Looking for something specific? See our best sellers here” 4 th visit – “Sign up for our mailing list to hear about our next sale” Product/Company branding Non-traditional conversions/call to actions

Search engine specific campaigns

Previously purchasing visitors

Targeted messaging, based on number of visits

2 nd visit – “Welcome back...”

3 rd visit – “Looking for something specific? See our best sellers here”

4 th visit – “Sign up for our mailing list to hear about our next sale”

Product/Company branding

Non-traditional conversions/call to actions

> Questions/Answers Sitebrand contact information Web: www.sitebrand.com Email: [email_address] Twitter: @Sitebrand

Sitebrand contact information

Web: www.sitebrand.com

Email: [email_address]

Twitter: @Sitebrand