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Return visitors & 5 things you can be doing to increase conversions and user experience
Return visitors & 5 things you can be doing to increase conversions and user experience
Return visitors & 5 things you can be doing to increase conversions and user experience
Return visitors & 5 things you can be doing to increase conversions and user experience
Return visitors & 5 things you can be doing to increase conversions and user experience
Return visitors & 5 things you can be doing to increase conversions and user experience
Return visitors & 5 things you can be doing to increase conversions and user experience
Return visitors & 5 things you can be doing to increase conversions and user experience
Return visitors & 5 things you can be doing to increase conversions and user experience
Return visitors & 5 things you can be doing to increase conversions and user experience
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Return visitors & 5 things you can be doing to increase conversions and user experience

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Returning visitors are coming back to your site for a reason, but what is your strategy? You've invested in these visitors and they may be customers, but how do you properly address that? Sitebrand …

Returning visitors are coming back to your site for a reason, but what is your strategy? You've invested in these visitors and they may be customers, but how do you properly address that? Sitebrand has 5 strategies that will boost your conversions with repeat visitors and create more relevant experiences.

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  • 1.  
  • 2. &gt; Today’s Speakers <ul><ul><li>Kevin Butler </li></ul></ul><ul><ul><ul><li>Sales Engineer – Sitebrand </li></ul></ul></ul><ul><ul><li>Eric Hollebone </li></ul></ul><ul><ul><ul><li>Manager of Sales Operations – Sitebrand </li></ul></ul></ul><ul><ul><li>Follow this presentation on Twitter now </li></ul></ul><ul><ul><ul><li>@Sitebrand </li></ul></ul></ul>
  • 3. &gt; Returning visitors – what’s your strategy? <ul><ul><li>Agenda </li></ul></ul><ul><ul><ul><li>Return visitors &amp; why they matter </li></ul></ul></ul><ul><ul><ul><li>The Sitebrand solution </li></ul></ul></ul><ul><ul><ul><li>Why status quo sucks </li></ul></ul></ul><ul><ul><ul><li>Benefits and ROI </li></ul></ul></ul><ul><ul><ul><li>5 tips to improve return visitors experiences </li></ul></ul></ul><ul><ul><ul><li>Q+A </li></ul></ul></ul>
  • 4. &gt; Returning visitors – what’s your strategy? <ul><ul><li>What we know about returning visitors </li></ul></ul><ul><ul><ul><li>They’ve been to your site before and are back </li></ul></ul></ul><ul><ul><ul><li>How they came to your site </li></ul></ul></ul><ul><ul><ul><li>Potential for repeat business </li></ul></ul></ul><ul><ul><ul><li>Time/money was spent driving original visit </li></ul></ul></ul><ul><ul><ul><li>Require different messaging than first time visitors </li></ul></ul></ul><ul><ul><ul><li>Usually make up 20-45% of your traffic </li></ul></ul></ul>
  • 5. &gt; Scenario: Return visitor using Google <ul><li>Demonstration exercise... </li></ul><ul><li>Returning visitor to your site </li></ul><ul><li>Using Google keyword search </li></ul><ul><li>How are you currently speaking to that visitor? </li></ul><ul><ul><li>How would you speak to that visitor if you knew the keyword used, if they’ve visited before, etc... </li></ul></ul>
  • 6. &gt; Status quo sucks… <ul><li>You cannot: </li></ul><ul><ul><li>Directly speak to segments of traffic with specific messaging </li></ul></ul><ul><ul><li>Provide a unique online/memorable experience </li></ul></ul><ul><ul><li>Control information and what you want the visitor to see </li></ul></ul><ul><li>You could be: </li></ul><ul><ul><li>Suggestively guiding click-paths, navigation and more </li></ul></ul><ul><ul><li>Doubling sales through relevant messaging </li></ul></ul><ul><ul><li>Sending the right message at the right time </li></ul></ul>
  • 7. &gt; Benefits of Personalization <ul><li>Real-time messaging to web traffic </li></ul><ul><li>Tailoring web pages to specific characteristics </li></ul><ul><li>Right message, right person, right time </li></ul>
  • 8. &gt; Why use Segment&amp;Serve? <ul><li>Substantial conversions boost </li></ul><ul><li>Speak to your visitors, keep attention </li></ul><ul><li>Reduce shopping cart abandonment by 50% </li></ul><ul><li>Real time, rule-based campaigns </li></ul><ul><li>World class web experience for each visitor </li></ul><ul><li>Proactive web marketing; post-click marketing </li></ul><ul><li>Make the most of your investments </li></ul>
  • 9. &gt; 5 tips to boost conversions and experience <ul><li>Search engine specific campaigns </li></ul><ul><li>Previously purchasing visitors </li></ul><ul><li>Targeted messaging, based on number of visits </li></ul><ul><ul><li>2 nd visit – “Welcome back...” </li></ul></ul><ul><ul><li>3 rd visit – “Looking for something specific? See our best sellers here” </li></ul></ul><ul><ul><li>4 th visit – “Sign up for our mailing list to hear about our next sale” </li></ul></ul><ul><li>Product/Company branding </li></ul><ul><li>Non-traditional conversions/call to actions </li></ul>
  • 10. &gt; Questions/Answers <ul><li>Sitebrand contact information </li></ul><ul><li>Web: www.sitebrand.com </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @Sitebrand </li></ul>

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