> Webinar Info Follow Sitebrand with Twitter now @Sitebrand | twitter.com/sitebrand Recording Available at www.sitebrand.com

Follow Sitebrand with Twitter now

@Sitebrand | twitter.com/sitebrand

Recording

Available at www.sitebrand.com

> Building loyalty with personalization Agenda Defining loyalty Usual challenges Strategy & discussion Why status quo sucks Q+A

Agenda

Defining loyalty

Usual challenges

Strategy & discussion

Why status quo sucks

Q+A

> Defining visitor loyalty Loyalty requires an ongoing commitment to visitors Understanding your visitors Developing a reputation for relevant content Creating great experiences Consistently meeting expectations Quality over quantity

Loyalty requires an ongoing commitment to visitors

Understanding your visitors

Developing a reputation for relevant content

Creating great experiences

Consistently meeting expectations

Quality over quantity

> Usual visitor loyalty challenges Stumbling blocks Not interactive enough Proper goals not established Customers vs. visitors Not enough focus on the visitors Not understanding true purpose of website

Stumbling blocks

Not interactive enough

Proper goals not established

Customers vs. visitors

Not enough focus on the visitors

Not understanding true purpose of website

> Discussion & strategy Messaging treating return customers and visitors differently engagement vs. re-engagement have branding/product information based on keywords Creating connections maximize social media efforts; referral URLs offer forums, chat, communities for engagement Follow ups triggered emails based on last conversion

Messaging

treating return customers and visitors differently

engagement vs. re-engagement

have branding/product information based on keywords

Creating connections

maximize social media efforts; referral URLs

offer forums, chat, communities for engagement

Follow ups

triggered emails based on last conversion

> Why status quo sucks… You cannot: Directly speak to each segment of traffic Provide a unique online/memorable experience Control information and what you want the visitor to see You could be: Suggestively guiding click-paths, navigation and more Sending the right message at the right time

You cannot:

Directly speak to each segment of traffic

Provide a unique online/memorable experience

Control information and what you want the visitor to see

You could be:

Suggestively guiding click-paths, navigation and more

Sending the right message at the right time

> Follow up Sitebrand contact information Web: www.sitebrand.com Email: [email_address] Twitter: @Sitebrand Next event: Internet Retailer 2009 Conference Boston, MA; June 15-18; Booth #842

Sitebrand contact information

Web: www.sitebrand.com

Email: [email_address]

Twitter: @Sitebrand

Next event: Internet Retailer 2009 Conference

Boston, MA; June 15-18; Booth #842