Facebook in SMO


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Role of Facebook in Social Media Optimization

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Facebook in SMO

  1. 1. Facebook Revolutionizes Social Media Optimization
  2. 2. <ul><li>Social Media Optimization – </li></ul><ul><li>Is a new age marketing tactic that helps you maximize your customer base. </li></ul><ul><li>Makes your business known to people all around the world by just ensuring your virtual presence. </li></ul><ul><li>Optimizes the resources you devote towards marketing your business. </li></ul><ul><li>A platform for creating and exchanging user generated content </li></ul><ul><li>Increases your linkability. </li></ul>
  3. 3. It includes connecting through…. <ul><li>E-Mails </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks such as Facebook, Twitter, Linkd In, Skype, etc. </li></ul><ul><li>You Tube, Wikipedia, Slideshare. </li></ul>
  4. 4. Your presence on Facebook….. <ul><li>Connects you to 800 million active users of the network. </li></ul><ul><li>Helps you target users based on their age, tastes, preferences, location, groups or gender. </li></ul><ul><li>Helps you know what way your presence affects them. </li></ul><ul><li>Helps you survey what they like/dislike about you. </li></ul>
  5. 5. How does it works…. <ul><li>When content is created on Facebook users share it with their connections. </li></ul><ul><li>When they like your advertisement/page, all their contacts are informed on their homepage who in turn can also like you, forming a chain. </li></ul><ul><li>When they become your fan, they receive updates and information from you automatically about your business. </li></ul>
  6. 6. <ul><li>A trusted word of mouth is spread among users about your product/service ensuring that you gain reliability among your digital consumers and enhance your business. </li></ul><ul><li>You end up acquiring, managing and retaining the customers. </li></ul>
  7. 7. Facebook… <ul><li>When compared to Google has more page views. </li></ul><ul><li>Population wise could be world’s third largest nation. </li></ul><ul><li>Has more than 800 million active users, 50% of which log on to Facebook on any given day. </li></ul><ul><li>Average Facebook user has 130 friends, connected to at least 80 community pages, groups and events. </li></ul>
  8. 8. <ul><li>Has more than 70 languages available on the site. </li></ul><ul><li>Has more than 7 million apps and websites integrated. </li></ul><ul><li>Has over 350 million active users currently accessing it through their mobile devices. </li></ul><ul><li>It has 48% of 18-34 year olds checking it when they wake up, with 28% doing so before even getting out of bed. </li></ul>
  9. 9. <ul><li>  Over 700 Billion minutes a month are spent on Facebook by its users. </li></ul><ul><li>And in just 20 minutes, over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent. </li></ul><ul><li>Over 100 million users used Facebook Connect to share details with other websites. </li></ul>
  10. 10. <ul><li>When 56% of web buyers stated that Facebook Wall and Fan Pages Influence their buying decisions, can you possibly dare to ignore this Omnipotent Media of Opportunities ? </li></ul><ul><li>Don’t waste time just thinking. </li></ul><ul><li>Act now ! </li></ul>
  11. 11. We help you create a buzz… <ul><li>We make your presence felt on Facebook by creating your customized Facebook Page. </li></ul><ul><li>We customize your page in a way that when people “Like” your page, they avail special benefits such as ending up getting Discount Coupons, Special Deals etc., which increases your Page’s popularity. </li></ul><ul><li>We would also help you run a Referral program through your Facebook Page. </li></ul><ul><li>This page carries your info, events directory, FAQ’s, banners, photos, videos and other includable stuff specific to your business. </li></ul><ul><li>We also integrate your accounts on other social media networks as Twitter, Slideshare, You Tube etc. and your blog on this Page ,which in turn integrates all your online efforts. </li></ul>
  12. 12. <ul><li>Reference:- </li></ul><ul><li>http://www.facebook.com/press/info.php?statistics </li></ul>