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Quick overview of Google Plus, including its history and increasing membership....

Quick overview of Google Plus, including its history and increasing membership.

Learn why your organization needs to be on Google Plus. Understand the concepts of "Google Search Plus Your World" and "authorship".

Why your target audience will be on Google Plus and how you can get started. Pick up some tips and tricks from successful brands and from SiteLab's search and social media experts.

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    SiteLab "Lead by Following" - Social Media Marketing SiteLab "Lead by Following" - Social Media Marketing Presentation Transcript

    • Page 1 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Page 2 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • WEBINAR AGENDA Google+ - Quick Overview  Who’s on Google+ and its Increasing Popularity  Google’s “Social Backbone” Why Your Organization Needs to be on Google+  Concepts of Authorship & Google Search Plus Your World  Why Your Target Audience Will Be on Google+ What’s Next?  Early Adopter Brands – Success Stories  How to Get Started  Tips & Tricks Q&APage 3 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • SITELAB– TODAY’S SPEAKERS Matt Parisi Online Marketing & Search Strategist Clients: Sunkist Growers, Healthy Place Twitter: @mattparisi Jenn Barber Social Media Strategist Clients: Wolfgang Puck Companies, Hass Avocado Board Twitter: @jbarber5000 @Sitelabbers Please tweet freely! #GPlusSLIPage 4 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • WHAT IS GOOGLE+ - SEARCH Page Title Meta Description Your Connections Back LinksPage 5 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • WHAT IS GOOGLE+ - SOCIAL Posts Here End up Here Share, Hangout, CommentPage 6 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Who is on Google+? Increasingly Popular  Member Count has doubled since October  4th Largest Social Network (100MM+) Demographic/Psychographic  Mostly Men (60-65%), Young (18-24) – US  Technology-themed content, Science and IT  International: US, India, Brazil, UK, Canada  Big Cheese in the Tech World: Mark Zuckerberg, Pete Cashmore  Brands: Ford, Macy’s, Pepsi  Celebrities: Britney Spears has most fansPage 7 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google’s Backbone Why?  Not just about Google vs. Facebook  Search connects people to documents  Social Networks connects people with each other  Google+ connects search and people Social Backbone Services  Identification/Authentication  Sharing  Notification  Annotation  CommunicationPage 8 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • WHY YOUR BIZ NEEDS TO BE ON G+ New/Evolved/Augmented Google Equation  The old Google equation - more links = higher rankings  Now: “How much do I trust this link?” – AuthorRank  Question about links has moved from where? (website) to who? (author) Integration of Google Everything  Gmail – Identification/Authentication  Maps – Relationships via Proximity  Docs – Collaboration  Picasa/YouTube – Media Integration  …each one signals Google algorithm for trust, authority  Will become more important over timePage 9 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google Search + YOUR WORLD Game Changer  Google’s Experimentation with Twitter in 2008/09  Facebook has 800MM Users… Google has Billions  New SERPs – Prominent slots for Google+ content/people  Search Result Personalization  Rich media integration  Social Proof – +1 button everywherePage 10 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google Search + YOUR WORLD Game Changer  Google’s Experimentation with Twitter in 2008/09  Facebook has 800MM Users… Google has Billions  New SERPs – Prominent slots for Google+ content/people  Search Result Personalization  Rich media integration  Social Proof – +1 button everywherePage 11 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google’s New SERP *This search was performed while not logged in to Google*Page 12 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google Search + YOUR WORLD Game Changer  Google’s Experimentation with Twitter in 2008/09  Facebook has 800MM Users… Google has Billions  New SERPs – Prominent slots for Google+ content/people  Search Result Personalization  Rich media integration  Social Proof – +1 button everywherePage 13 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google’s New SERP  There is a lot of personalization in search results and this is only increasing over time.  These Google+ users have impacted search resultsPage 14 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google’s New SERP  New Google+ Box still featured when logged inPage 15 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google’s New SERP  Social Rich Snippets Make Results Much More Prominent, Despite Rank  +1’s Feeding in. On- Site Social OptimizationPage 16 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google’s New SERP  Social Engagement With Followers Highly Rewarded in SearchPage 17 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google’s New SERP  Image Results ALL from Google+ (Not necessarily 100% of time)Page 18 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google’s New SERP Ranking Changes:  Listing #3 up from #6  Listing #4 down from #3, but has social markup  Listing #5 all new  Listing #6 down from #4  Listing #7 down from #5  Listing #8 down from #6  Listing # 9 all new  Listing #10 down from #7  Listing #11 down from #9, but has social markupPage 19 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • YOUR AUDIENCE WILL BE ON GOOGLE+ Google is Google  Google has a good track record  Google+ is a top priority at Google  Google is King of Search  Google owns the Playing Field Better User Experience  Circles – Work vs. Family vs. Friends  Hangouts – Group Video Chat  Sparks – Easier to Find  Privacy Policy  Edit & Format PostsPage 20 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Should I be on Google+?  Social Search  Share passions with Others – Twitter vs. Facebook vs. Google+  Broader conversation  Hangouts – Video Conferencing  Demographics  International MarketPage 21 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • WHAT NEXT? Early Adopter Brand Success Stories  Intel – Engagement  Williams-Sonoma – Content  Ford – Integration How to Get Started  Setting up a Profile  Circles Tips & Tricks  Get more followers  Tagging and Editing PostsPage 22 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Success Story: Intel Key to Success: Engagement  Scrapbook (“Photostrip” shows their creativity)  Engages its community with questions  How much content they would like to receive about the brand  Which circle they think they belong inPage 23 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Success Story: Williams-Sonoma Key to Success: Novel Content  Huge Success despite not being in the technology sector  Posts 1x/day  Instead of broadcasting about products, creates content around products  Tags Partners in Posts  Includes rich media in almost every postPage 24 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Success Story: Ford Motors Key to Success: Social Integration  Integrates with Storify, Google Maps  TheFordStory.com is now Social.Ford.com for SEO  Blog Posts on Google+  Uses Humor Effectively  Got in Early  Scott Monty: More “sincere & intelligent conversation” on Google+Page 25 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • How to Get Started  Setup a Profile  Gmail  Register – Google Direct Connect  Optimize  Tag Line and Bio  Connect  Connect other SM profiles  Start following your partners Google Direct Connect  Post & Engage – be conversational, use KWs & Trending Topics, Tag ConnectionsPage 26 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Google+ Tips & Tricks  Pages can’t circle people  Format Posts  Edit Posts after posted  Use animated gifs…sparingly  Use your page as individual for more followers  Use for prospecting – circles anonymous  +1, Comment AND Share  No pretty URLs yet  Use Pictures, a lotPage 27 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • GOOGLE+ WEBINAR RECAP What We Hope You Learned Today  Why your business should be on Google+  How to establish your Google+ presence now and grab followers before your competition  How "Search Plus Your World" has impacted how your customers may (or may not) find you through search  How early adopter brands have learned to optimize their profiles and content  Helpful tips for circling, posting, responding and sharingPage 28 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • GOOGLE PLUS – Q & APage 29 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential
    • Page 30 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential