Embraer: Innovation and Technology  XIV Japan Brazil Joint Economic Committee Meeting  Salvador, August 9-10, 2011José Ser...
Aviation Challenges…    Climate Change                      Peak Oil                                               Safety ...
… and the Technology Solutions                    New Aircraft Concept                             New Engines           ...
Aerospace Industry Fundamentals                                 SUCCESSFUL                                  BUSINESSHigh T...
Innovation @  Embraer
4 Dimensions of Innovation @ Embraer                  Product Innovation                                                  ...
Dimension (1): Product Innovation *(1/2)Main design drivers                                  Commercialfor Light Jets     ...
Dimension (1): Product Innovation (2/2)              Double Bubble E-Jets                             Spacious cabin     ...
Dimension (2): Process and supply chain (1/2)                                                                             ...
Dimension (2): Process and supply chain (2/2)“Dock” layout - 2008                              Assembly Line – 2009 Assemb...
Dimension (3) : Organizational and People Innovation (1/2)                        Number of Employees…                    ...
Dimension (3) : Organizational and People Innovation (2/2)                                             Engineering Experie...
25        50        75              DC9                               seats                              70-110           ...
Dimension (4): Marketing Innovation (2/2)                                            June 2001NYC - Mid-ManhattanNYC - Mid...
The Backbone: Technological Development Program   Aircraft Health   Management                                            ...
Technology Development Strategy                                      Technology Needs             Prospective Scenarios   ...
Policies: Aerospace industry U.S. – “Aerospace will be                                              EUROPE - “Aeronautics ...
Technological Development and the role ofGovernments• Given the high risk of innovation/technology development in Aerospac...
Embraer - Innovation and Technology
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Embraer - Innovation and Technology

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Presented by José Serrador Neto - Director, External Relations and Foreign Trade Policy of Embraer, during the XIV Brazil-Japan Joint Economic Committee Meeting, that took place in the city of Salvador, in Brazil, during august 9th and 10th of 2011.

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Embraer - Innovation and Technology

  1. 1. Embraer: Innovation and Technology XIV Japan Brazil Joint Economic Committee Meeting Salvador, August 9-10, 2011José Serrador NetoDirector, External Relations and Foreign Trade Policy
  2. 2. Aviation Challenges… Climate Change Peak Oil Safety Financial Crisis Security ATC Congestion Passenger Factors
  3. 3. … and the Technology Solutions New Aircraft Concept  New Engines Efficient Energy Management  New configurations  New sources  Active drag reduction systems  Integrated management  Advanced materials  Electrical systems with high-reliability … . … Safe operation Aircraft Life-Cycle Management  Improved onboard weather  Highly-integrated, multi-disciplinary systems and tools product  Human-machine integration Lean Development and Manufacture …  Low operational cost through health management system  Green Life Cycle (manufacture,operation, maintenance and disposal) … . Secure Aircraft  Protection against short range missile attack Operation in High-density  Detection of abnormal trajectory Comfort and Onboard Features Environment to engage automatic control  Fast boarding patterns  Pilot workload management &  Biometry Systems  New systems and installations Single Pilot …  New displays  Advance integration with ATC … .  4D Trajectories …
  4. 4. Aerospace Industry Fundamentals SUCCESSFUL BUSINESSHigh Tech & Qualified Global Cash FlexibilityInnovation People Presence Intensiveness Customer Satisfaction Base of our entrepreneurial action
  5. 5. Innovation @ Embraer
  6. 6. 4 Dimensions of Innovation @ Embraer Product Innovation Processes Innovation Phenom™ 100Oval Lite® Seat Manufacturing Capacity Integrated Product Teams Commercial Customer (Functions Integration) rt Support pp o 160 Product Su gt Narrowbody Aircraft ics er sM ut s om er Core Team Development na em st ro st r tn Ae Sy Cu Pa Program .... Management 120 Right-sizing Partners Fuselage I EMBRAER 170/190 Management 80 Natural Growth Wing Quality 30-70 Seat T’ Props 37 -50 Seat Design Build Teams 40 (Physical integration) ERJ 135/140/145 Empennage .... 0 Organizational & People 0 500 1,000 Stage Length (nm) 1,500 2,000 Innovation Innovation in Marketing With the Backbone of Technological Development
  7. 7. Dimension (1): Product Innovation *(1/2)Main design drivers Commercialfor Light Jets Phenom 300 aviation experience• A TRUE “clean sheet” design • Designed for high• Premium comfort utilization• Outstanding climb and speed • High availability while maintaining short field performance • Low operating cost• Systems with next generation technologies that enable efficiency
  8. 8. Dimension (1): Product Innovation (2/2) Double Bubble E-Jets  Spacious cabin  Four abreast seating:  No middle seat  Easy access to bins & seats  Fast boarding & deplaning  Large headroom  Superior ground service access and baggage handling  EMBRAER 170/190 Cabin is Superior to any Mainline Standards 8 FC 14/Nov/02
  9. 9. Dimension (2): Process and supply chain (1/2) S T OMMI C but t on A C G CU 1 S A C O A D b ut t n T M U o Raw material Segments Equipment Avionics Parts manufacturing Minor segments assembly Major Segments assembly Final assembly Fuselage matching and equipment installation Painting
  10. 10. Dimension (2): Process and supply chain (2/2)“Dock” layout - 2008 Assembly Line – 2009 Assembly Line – 2011 Process Innovation Performance indicators May/2008 July/2009 Sep/2009 June/2010 Mar/11 Out/11 Number of positions 100% 50% 50% 33% 33% 33% Cycle time (days) 100% 67% 56% 44% 44% 39% Work in process (US$mi) 100% 50% 45% 42% 32% 32% 3P KaizenNumber of non-conformityper a/c 100% 22% 5% 0% 0% 0% Example Over time (% of work hours) 100% 15% 15% 2% 0% 0%
  11. 11. Dimension (3) : Organizational and People Innovation (1/2) Number of Employees… …minimum high school level High School 21843 21550 65% 17503 16853 17149 17194 14493 15192 12227 12789 10334 11048 8302 6087 6737 4319 3849 4494 Ph.D. 2% 94 95 96 97 98 99 00 01 09 10 02 03 04 05 06 07 08 1 01 20 20 20 20 20 20 2019 19 19 19 19 19 20 20 20 20 e/ 2 jun Postgraduate Graduate 4% 29% +17.000 Emplyees (+ 3100 engineers) BRAZIL 16,002 FRANCE 257 SINGAPORE 63 USA 810 CHINA 59 PORTUGAL 3(Not including employees in Brazil (Atech – 115 and Orbisat – 135) and JVs employees in China (HEAI) - from 2003 on - and in Portugal (OGMA) - from 2005 on, these two sites have at the present time 213 and1.500 employees, respectively)
  12. 12. Dimension (3) : Organizational and People Innovation (2/2) Engineering Experience 60% 2000Engineering Man Power % 50% 52% 40% 2007 31% 30% 33% 19% 20% 18% 18% 10% 17% 12% 0% Level 1 Level 2 Level 3 Level 4 12
  13. 13. 25 50 75 DC9 seats 70-110 F100 100 B737 B737 MD80Seats B737 A320 A320 B737 125 A320 B737 B737 B737 Dimension (4): Marketing Innovation (1/2) A320 MD80 MD80 MD80 B737 B737 150 A320 A320 B737 B737 A320 + 175 B757 B757 B757 B757 B757 B757
  14. 14. Dimension (4): Marketing Innovation (2/2) June 2001NYC - Mid-ManhattanNYC - Mid-ManhattanNYC - Wall StreetNYC - Wall Street
  15. 15. The Backbone: Technological Development Program Aircraft Health Management Interiors Design & Collaborative Product Noise & Emissions Development Advanced Aerodynamic Comfort Tools and Solutions Design for Manufacturing & Automation Evolution through Alternative Fuels Innovation Energy Fly-by-Wire CNS/ATM Avionics Systems Design for Service Management Airborne Software Development Advanced Structures – Composites / Metallic. Multidisciplinary Smart Material, Morphing Design Optimization Structures
  16. 16. Technology Development Strategy Technology Needs Prospective Scenarios Future Products Concepts Geopolitics; Economy; Energy; Infra- Configuration; Features; structure; Environment; Innovation. Performance; Technical Challenges. Technology Outlook Technology Trends R&T Initiatives; Public Policies; Technology Regulation. Development Strategy Technology Agenda Roadmap & Portfolio
  17. 17. Policies: Aerospace industry U.S. – “Aerospace will be EUROPE - “Aeronautics at the core of America’s is a key asset for theleadership and strength in future of Europe. the 21st century.CANADA – “As one of Canada’s key high technology sectors, the aerospace and defense industry is animportant sector in the Canadian economy.
  18. 18. Technological Development and the role ofGovernments• Given the high risk of innovation/technology development in Aerospace, Governments play an important role in supporting new technologies development, mostly for pre-competitive R&D (low TRL)• On the other hand, international competition is becoming increasingly hard as new entrants develop new aircraft. Several countries being supported not for pre-competitive R&D but in Launch Aid.• Launch Aid distorts competition and, besides the fact that it is not WTO compliant, triggers a subsidy rush bringing to the market products that otherwise would not be launched.• As the OECD Export Finance Agreement, Embraer advocates a “level playing field” in Government assistance for aircraft development providing that, competition is governed by market rules and not Government support.
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