presents                            web marketng                             less hassle, more happyPresenter: Melanie Spr...
web marketng    1: get branded    2: let your website sell for you    3: use your newsleter    4: blog, blog, blogless has...
get brandedless hassle, more happy
just say no! (to templates)                                 BAD:                                 - stock photos           ...
custom = real business                            GOOD:                            - local photographers                  ...
branding isnt just your logo                                   - overall messaging                                   - mar...
does your logo match your brand?                                - is it clear?                                - do your cl...
does all your marketng ft your brand?                                 - proposals                                 - websit...
let your website sell for youless hassle, more happy
is your website easy to fnd?                                   - keywords                                   - branded doma...
is your site branded?                                - looks like you                                - feels like you     ...
is it clear what you do?                                - service listng                                - headlines       ...
is your website up-to-date?                                  - write blog posts                                  - update ...
Do your case studies or portolio sell well?                                    ●   - professional                         ...
is there a clear & simple call-to-acton?                                    - contact link                                ...
get users to follow you & send them back to site                                   - add social media butons              ...
use your newsleterless hassle, more happy
getng people to opt-in to your newsleter                                - show an example                                -...
getng people to open your newsleter                               - make it from you                               - never...
making your newsleter readable                               - make sure its branded                               - simpl...
getng people to click through to your website                                 - make sure there are links                 ...
blog, blog, blogless hassle, more happy
blogging is easier than you think                                    - short posts                                    - li...
promise posts & deliver them                                   - post as ofen as you can                                  ...
setup a series                     - set a deadline                     - ask others to share                     - add gu...
it gives you something to talk about                                   Share it via:                                   - s...
fnal business tps   - Stop convincing   - If you truly love what you do, people will hire you   - Stop complaining   - If ...
resources   Your Biz Cards are a Billboard. What do they say?: htp://bit.ly/bizcardbillboard   Want to Tweet? First, Teach...
THANK YOU!                             Melanie Spring                          melanie@sisarina.com                       ...
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Web Marketing: Less Hassle, More Happy

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Presented for the Mid-Atlantic FCU Small Biz University Seminar

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Web Marketing: Less Hassle, More Happy

  1. 1. presents web marketng less hassle, more happyPresenter: Melanie SpringSisarina | melanie@sisarina.com | twiter.com/sisarina | sisarina.com
  2. 2. web marketng 1: get branded 2: let your website sell for you 3: use your newsleter 4: blog, blog, blogless hassle, more happy
  3. 3. get brandedless hassle, more happy
  4. 4. just say no! (to templates) BAD: - stock photos - stock logos - stock website designs - Wordpress themes - Microsof themes - Apple themesget branded
  5. 5. custom = real business GOOD: - local photographers - logo thats your own - branded website - website fts your needs - no one else has itget branded
  6. 6. branding isnt just your logo - overall messaging - marketng materials - elevator pitch - tagline - ofce look/feel - sales pitchget branded
  7. 7. does your logo match your brand? - is it clear? - do your clients get it? - does it make sense? - does it tell your story? - does it ft your business?get branded
  8. 8. does all your marketng ft your brand? - proposals - website - statonery - content - social media - print materialsget branded
  9. 9. let your website sell for youless hassle, more happy
  10. 10. is your website easy to fnd? - keywords - branded domain - optmized content - setup in HTML, not fash - many content pageslet your website sell for you
  11. 11. is your site branded? - looks like you - feels like you - reads like you - recently updatedlet your website sell for you
  12. 12. is it clear what you do? - service listng - headlines - focused content - not a lot of verbiage - not just industry speaklet your website sell for you
  13. 13. is your website up-to-date? - write blog posts - update news area - change your homepage - update pictures - update portolio - add new services - keep it updated!let your website sell for you
  14. 14. Do your case studies or portolio sell well? ● - professional ● - variety - informatve - use of photos - descriptve textlet your website sell for you
  15. 15. is there a clear & simple call-to-acton? - contact link - contact page - contact info on each page - sign up for newsleter - form, not email addresslet your website sell for you
  16. 16. get users to follow you & send them back to site - add social media butons - add social media feeds - stay actve - engage users - provide great content - take them back to sitelet your website sell for you
  17. 17. use your newsleterless hassle, more happy
  18. 18. getng people to opt-in to your newsleter - show an example - prove youre worth it - create a campaign - give away something - use a newsleter service - personalize your opt-inuse your newsleter
  19. 19. getng people to open your newsleter - make it from you - never use: Newsleter #8 - write a catchy subject - create wonderuse your newsleter
  20. 20. making your newsleter readable - make sure its branded - simple, catchy headline - engaging content - links to your site - give snippets, tell story - stop selling!use your newsleter
  21. 21. getng people to click through to your website - make sure there are links - links are a diferent color - highlight links - lead in w/great content - give a call-to-acton - keep it simpleuse your newsleter
  22. 22. blog, blog, blogless hassle, more happy
  23. 23. blogging is easier than you think - short posts - list of how tos - steps to success - teach something - dont write too much - great for SEO - gives fresh contentblog, blog, blog
  24. 24. promise posts & deliver them - post as ofen as you can - dont overpromise - your realm of knowledge - write multple posts - spread out posts - tell everyone about themblog, blog, blog
  25. 25. setup a series - set a deadline - ask others to share - add guestbloggers - give credit where due - ask for help - keep with core practcesblog, blog, blog
  26. 26. it gives you something to talk about Share it via: - social media - newsleter - friends - colleaguesblog, blog, blog
  27. 27. fnal business tps - Stop convincing - If you truly love what you do, people will hire you - Stop complaining - If you build it, they will come - Be clear about your who you want as clients - Get everything in writng - Help the litle guys - Be yourself - Take a vacaton (without your electronics) - Get out of the ofce - Love yourself enough to say noless hassle, more happy
  28. 28. resources Your Biz Cards are a Billboard. What do they say?: htp://bit.ly/bizcardbillboard Want to Tweet? First, Teach Your Brand How to Speak: htp://bit.ly/brandspeaking Businesses Find They Cant Grow Without Branding: htp://wapo.st/bizbrandinggrowth 10 Questons to Ask Before Hiring a Designer: htp://bit.ly/hiringdesigner HOW TO: Write Your Own Design Scope: htp://bit.ly/designscope HOW TO: Write Your Own Website Development Scope: htp://bit.ly/devscope Newsleters That Work: htp://bit.ly/newsletersthatworkless hassle, more happy
  29. 29. THANK YOU! Melanie Spring melanie@sisarina.com twiter.com/sisarinaless hassle, more happy

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