Sirous Kavehercy Acision Mobile Monday Russia 3G Services

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    Sirous Kavehercy Acision Mobile Monday Russia 3G Services - Presentation Transcript

    1. 3G Success Shift From Technology To User 22 October 2007 Sirous Kavehercy Market Development Director Europe, Russia and Africa
    2. Agenda
      • Acision
      • Learnings Of 3G
      • Operator’s Role
      • 4 Steps To 3G Success
    3. Telecom Products June 2007
    4. THE Messaging Company
      • Experts In Mobile Data Services
      • Text Messaging
      • Multimedia Messaging
      • IP Voice/Video Messaging
      • Converged IP Messaging
      • Mobile Internet
      • Mobile Advertising
      • Intelligent Charging
    5. Track Record In Innovation
      • First Commercial SMS Message (1992 Telenor)
      • First Interactive SMS Television Show (2000 Germany)
      • First Commercial MMS Message (2001 Telenor)
      • First 3G IP-based Messaging Solution (2002 H3G)
      • First I-Mode gateway outside Japan (2003 KPN)
      • First Commercial 3G VideoMail Service (2003 H3G)
      • First Real Time Subs Behavioral Analysis Solution (2007)
      • Learnings Of 3G
    6. 3G Promise (1999 – 2000)
      • Technology Benefits
      • Offer More Speed
      • User Experience
      • Real Mobile Internet
      • New Media Rich Applications
      • Business Benefits
      • Mobile Operator To Become Media Player
      • Increase Traditional Service Revenue
      • New Revenue Streams For The Operator
    7. 3G Reality (2001 – 2003)
      • Technology Benefits
      • Networks Coverage Poor, Speed Slow
      • User Experience
      • Limited 3G Handsets Availability
      • User Experience Was Disappointing
      • Lack Of Compelling Services
      • Business Benefits
      • Role Of Media Player Did Not Materialise
      • Operators Marketed Technology Instead Of Services
      • Conflict In Operator KPIs
        • Acquisition And Up Sell
    8. 3G Evolution (2004 – Now)
      • Technology Benefits
      • Coverage And Speed Improved
      • User Experience
      • Better Handsets And More Choice Is Available
      • Content Is More Appealing
      • Service Bundling And Flat Fee Are Introduced
      • Business Benefits
      • Data Architecture Is Seen As Key
        • SDP/Content Management Is Not Enough
      • Interoperability Agreements Are Essential
      • Operator’s Role
    9. New Operator: Customer Centric 2 nd Wave (2G) Mobile Services 2 nd Mobile Services
    10. Operator’s Business Model? Media Player Access Provider Access Provider
    11. Providing Access Is A Unique Value
      • Not The Same As A Low Value Bitpipe!
      • Access Is Essential To User Experience
      • Mobility Is Required For Convergence
      • To Succeed As An Access Provider
        • Operator Must Be In Control
        • Operator Must Be Able To Differentiate
      • 4 Steps To
      • 3G Success
      • Complete Video Calls
      • Mobilize The Internet
      • Know Your Customer
      • Simplify Payments
      • 1. Complete Video Calls
      • 2. Mobilize The Internet
    12. Add Value In Open Internet
      • Optimise
        • User Experience
      • Control
        • Browsing & Access
      • Enable
        • Communities
      • Monetise
        • Clarity of Pricing
      • 3. Know Your Customer
    13. Increase Customer Loyalty Achieving Customer Centricity
      • Behaviour
      • Lifestyle Characteristics
      • Brand Preferences
      • Personal Interests
      • Consumption Patterns
      • 4. Simplify Payments
    14. Match Customer Needs
    15. Sirous Kavehercy Market Development Director Europe, Russia and Africa --------------------------------------------------------- Mobile: +31 65252 6222 Email: [email_address] Website: http://www.acision.com Skype: sirous.kavehercy

    + Sirous KavehercySirous Kavehercy, 2 years ago

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