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Sirous Kavehercy Mobile Monday Russia 3G Services
 

Sirous Kavehercy Mobile Monday Russia 3G Services

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Presentation on success factors of 3G services in Russia, Mobile Monday Moscow 2007

Presentation on success factors of 3G services in Russia, Mobile Monday Moscow 2007

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Sirous Kavehercy Mobile Monday Russia 3G Services Sirous Kavehercy Mobile Monday Russia 3G Services Presentation Transcript

  • 3G Success Shift From Technology To User 22 October 2007 Sirous Kavehercy Market Development Director Europe, Russia and Africa
  • Agenda
    • Acision
    • Learnings Of 3G
    • Operator’s Role
    • 4 Steps To 3G Success
  • Telecom Products June 2007
  • THE Messaging Company
    • Experts In Mobile Data Services
    • Text Messaging
    • Multimedia Messaging
    • IP Voice/Video Messaging
    • Converged IP Messaging
    • Mobile Internet
    • Mobile Advertising
    • Intelligent Charging
  • Track Record In Innovation
    • First Commercial SMS Message (1992 Telenor)
    • First Interactive SMS Television Show (2000 Germany)
    • First Commercial MMS Message (2001 Telenor)
    • First 3G IP-based Messaging Solution (2002 H3G)
    • First I-Mode gateway outside Japan (2003 KPN)
    • First Commercial 3G VideoMail Service (2003 H3G)
    • First Real Time Subs Behavioral Analysis Solution (2007)
    • Learnings Of 3G
  • 3G Promise (1999 – 2000)
    • Technology Benefits
    • Offer More Speed
    • User Experience
    • Real Mobile Internet
    • New Media Rich Applications
    • Business Benefits
    • Mobile Operator To Become Media Player
    • Increase Traditional Service Revenue
    • New Revenue Streams For The Operator
  • 3G Reality (2001 – 2003)
    • Technology Benefits
    • Networks Coverage Poor, Speed Slow
    • User Experience
    • Limited 3G Handsets Availability
    • User Experience Was Disappointing
    • Lack Of Compelling Services
    • Business Benefits
    • Role Of Media Player Did Not Materialise
    • Operators Marketed Technology Instead Of Services
    • Conflict In Operator KPIs
      • Acquisition And Up Sell
  • 3G Evolution (2004 – Now)
    • Technology Benefits
    • Coverage And Speed Improved
    • User Experience
    • Better Handsets And More Choice Is Available
    • Content Is More Appealing
    • Service Bundling And Flat Fee Are Introduced
    • Business Benefits
    • Data Architecture Is Seen As Key
      • SDP/Content Management Is Not Enough
    • Interoperability Agreements Are Essential
    • Operator’s Role
  • New Operator: Customer Centric 2 nd Wave (2G) Mobile Services 2 nd Mobile Services
  • Operator’s Business Model? Media Player Access Provider Access Provider
  • Providing Access Is A Unique Value
    • Not The Same As A Low Value Bitpipe!
    • Access Is Essential To User Experience
    • Mobility Is Required For Convergence
    • To Succeed As An Access Provider
      • Operator Must Be In Control
      • Operator Must Be Able To Differentiate
    • 4 Steps To
    • 3G Success
    • Complete Video Calls
    • Mobilize The Internet
    • Know Your Customer
    • Simplify Payments
    • 1. Complete Video Calls
    • 2. Mobilize The Internet
  • Add Value In Open Internet
    • Optimise
      • User Experience
    • Control
      • Browsing & Access
    • Enable
      • Communities
    • Monetise
      • Clarity of Pricing
    • 3. Know Your Customer
  • Increase Customer Loyalty Achieving Customer Centricity
    • Behaviour
    • Lifestyle Characteristics
    • Brand Preferences
    • Personal Interests
    • Consumption Patterns
    • 4. Simplify Payments
  • Match Customer Needs
  • Sirous Kavehercy Market Development Director Europe, Russia and Africa --------------------------------------------------------- Mobile: +31 65252 6222 Email: [email_address] Website: http://www.acision.com Skype: sirous.kavehercy