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Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
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Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy

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I was invited by marketing agency Dart Group to speak at a Greenspot gathering in Amsterdam, where I discussed the importance of culture in international business. The audience included marketing and ...

I was invited by marketing agency Dart Group to speak at a Greenspot gathering in Amsterdam, where I discussed the importance of culture in international business. The audience included marketing and communication professionals from various sectors.
This presentation provides a brief and 360 degree view of culture including historical, social, communicative and organizational aspects of it.

The purpose of the slides is not to provide answers but to present facts, raise questions, start a conversation and trigger the viewer to think differently. This led to a lively and informative discussion in the audience. It is obviously impossible to replace that with written notes.

For a detailed recap please visit the website. If you have questions let me know and I will be happy to share my thoughts with you http://www.tripylonmedia.com.

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  • 1. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy SIROUS KAVEHERCY @ DART GROUP GREENSPOT AMSTERDAM CULTURE EATS STRATEGY FOR BREAKFAST A CONTEXT FOR MEDIA, MARKETING & GLOBALIZATION
  • 2. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 3. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 4. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy THERE ARE AS MANY TRUTHS AS THERE ARE CONTEXTS
  • 5. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy CONTEXT IS DRIVEN BY CULTURE
  • 6. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy WHAT IS CULTURE?
  • 7. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy COLLECTIVE PROGRAMMING OF THE HUMAN MIND Prof. Geert Hofstede
  • 8. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy HISTORY Dark Ages or Golden Ages
  • 9. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy World in 500 BC http://www.atlasofworldhistory.com/
  • 10. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy World in 600 AD http://www.atlasofworldhistory.com/
  • 11. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy World in 1000 AD http://www.atlasofworldhistory.com/
  • 12. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy CULTURE IS HOW WETHINK ACT ORGANIZE RELATE PERCEIVE
  • 13. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy PROF. GEERT HOFSTEDE 5 DIMENSIONS MODEL FOR CULTURAL DIFFERENCES 1. POWER DISTANCE 2. INDIVIDUALISM VS. COLLECTIVISM 3. MASCULINITY VS. FEMININITY 4. UNCERTAINTY AVOIDANCE 5. LONG-TERM ORIENTATION
  • 14. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy PERCEPTION OF THE WORLD Who Has The Power?
  • 15. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy 1. Asia 44,579,000 km2 2. Africa 30,221,000 km2 3. North America 24,256,000 km2 4. South America 17,819,000 km2 5. Antarctica 13,209,000 km2 6. Europe 9,938,000 km2 7. Australia/Oceania 8,112,000 km2CONTINENTS BY SIZE
  • 16. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Mercator Projection
  • 17. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Arno Peters Projection
  • 18. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Culture & Marketing
  • 19. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy 9% ME 91% WE WORLD POPULATION INDIVIDUALISTIC VS. COLLECTIVISTIC
  • 20. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy BRANDING & MARKETING THEORIES ARE ROOTED IN INDIVIDUALISM
  • 21. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 22. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Grandparents are encouraged to give money to grandkids and save on their taxes
  • 23. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 24. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy GLOBALIZATION
  • 25. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 26. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy PEOPLE ARE LOYAL TO CULTURE NOT STRATEGY
  • 27. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy IN THE NEW WORLD YOU MUST EMBRACE DIVERSITY IN YOUR LEADERSHIP TO STAY COMPETITIVE
  • 28. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Satya Nadella, CEO Microsoft - India
  • 29. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Muhtar Kent, CEO Coca-Cola, Turkey
  • 30. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Indra Nooyi, CEO Pepsi-Co, India
  • 31. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Larry Page en Sergey Brin, Google Founders, US & Russia
  • 32. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Salar Kamangar, CEO YouTube, Iran
  • 33. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy LOCALIZATION & CULTURE
  • 34. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy BECOMING A GLOBAL PLAYER REQUIRES CULTURAL INSIGHT & ADAPTABLE STRATEGY
  • 35. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy IKEA Cracks China’s Market
  • 36. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 37. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Jonathan Mak, Graphic Design Student, Hong Kong
  • 38. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Apple Changes Strategy In India Opening Small Stores Across India Long After Samsung Did!
  • 39. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 40. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Germany
  • 41. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy ROMANIA
  • 42. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy PERSONAL BRANDING & CULTURE
  • 43. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 44. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 45. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy SOCIAL MEDIA & CULTURE
  • 46. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Coca-Cola Social Media Guard
  • 47. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Turkish American Bulgarian British
  • 48. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Coca-Cola, America Is Beautiful
  • 49. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 50. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 51. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Line’s Kawaii Characters On TV
  • 52. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Facebook
  • 53. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy 70% OF FACEBOOK USERS ARE OUTSIDE NORTH AMERICA AND WESTERN EUROPE
  • 54. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy THIS 70% GENERATES THE LEAST AMOUNT OF REVENU FOR FACEBOOK
  • 55. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy FACEBOOK FACES HUGE CHALLENGES IN ASIA 1.BUSINESS MODEL 2.COMPETITION 3.CULTURE
  • 56. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy Asian Messaging Market 370 million • Japan • Taiwan • Thailand 1,100 million • China • 80 countries • Expanding globally 36 million • South Korea • 93% market share
  • 57. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 58. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 59. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy
  • 60. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy A Challenge for Advertisers!
  • 61. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy YOU MAY ALSO FIND THESE PRESENTATIONS USEFUL Personal Branding & CultureCultural Relevance In Adoption of New Media & Business Models
  • 62. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy http://geert-hofstede.com/ http://www.atlasofworldhistory.com/ http://www.worldatlas.com/ http://www.nickkellet.com/ http://www.imqq.com/ http://www.techinasia.com/ http://www.jonmak.com/Coke-Hands http://www.jonmak.com/Less-is-More-or-Less-More http://crayon2papier.deviantart.com/art/Identity-146404155 CREDITS & THANKS IMAGES/CONTENT/REFERENCE REPRODUCTION AND MODIFICATION OF THE CONTENT & DATA IS NOT ALLOWED WITHOUT PRIOR PERMISSION. If you are interested in the full story and backgrounds please feel free to contact info (at) tripylonmedia.Com Or visit www.Tripylonmedia.Com
  • 63. http://www.tripylonmedia.com © 2014 Tripylon Media. No Unauthorized Reproduction Or Distribution. @SirousKavehercy