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Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy
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Culture Eats Strategy for Breakfast - Greenspot by DartGroup Amsterdam - Context For Media, Marketing and Globalization - Sirous Kavehercy

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I was invited by marketing agency Dart Group to speak at a Greenspot gathering in Amsterdam, where I discussed the importance of culture in international business. The audience included marketing and …

I was invited by marketing agency Dart Group to speak at a Greenspot gathering in Amsterdam, where I discussed the importance of culture in international business. The audience included marketing and communication professionals from various sectors.
This presentation provides a brief and 360 degree view of culture including historical, social, communicative and organizational aspects of it.

The purpose of the slides is not to provide answers but to present facts, raise questions, start a conversation and trigger the viewer to think differently. This led to a lively and informative discussion in the audience. It is obviously impossible to replace that with written notes.

For a detailed recap please visit the website. If you have questions let me know and I will be happy to share my thoughts with you http://www.tripylonmedia.com.

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  • 1. http://www.tripylonmedia.com SIROUS KAVEHERCY @ DART GROUP GREENSPOT AMSTERDAM CULTURE EATS STRATEGY FOR BREAKFAST A CONTEXT FOR MEDIA, MARKETING & GLOBALIZATION
  • 2. http://www.tripylonmedia.com
  • 3. http://www.tripylonmedia.com
  • 4. http://www.tripylonmedia.com THERE ARE AS MANY TRUTHS AS THERE ARE CONTEXTS
  • 5. http://www.tripylonmedia.com CONTEXT IS DRIVEN BY CULTURE
  • 6. http://www.tripylonmedia.com WHAT IS CULTURE?
  • 7. http://www.tripylonmedia.com COLLECTIVE PROGRAMMING OF THE HUMAN MIND Prof. Geert Hofstede
  • 8. http://www.tripylonmedia.com HISTORY Dark Ages or Golden Ages
  • 9. http://www.tripylonmedia.com World in 500 BC http://www.atlasofworldhistory.com/
  • 10. http://www.tripylonmedia.com World in 600 AD http://www.atlasofworldhistory.com/
  • 11. http://www.tripylonmedia.com World in 1000 AD http://www.atlasofworldhistory.com/
  • 12. http://www.tripylonmedia.com CULTURE IS HOW WETHINK ACT ORGANIZE RELATE PERCEIVE
  • 13. http://www.tripylonmedia.com PROF. GEERT HOFSTEDE 5 DIMENSIONS MODEL FOR CULTURAL DIFFERENCES 1. POWER DISTANCE 2. INDIVIDUALISM VS. COLLECTIVISM 3. MASCULINITY VS. FEMININITY 4. UNCERTAINTY AVOIDANCE 5. LONG-TERM ORIENTATION
  • 14. http://www.tripylonmedia.com PERCEPTION OF THE WORLD Who Has The Power?
  • 15. http://www.tripylonmedia.com 1. Asia 44,579,000 km2 2. Africa 30,221,000 km2 3. North America 24,256,000 km2 4. South America 17,819,000 km2 5. Antarctica 13,209,000 km2 6. Europe 9,938,000 km2 7. Australia/Oceania 8,112,000 km2CONTINENTS BY SIZE
  • 16. http://www.tripylonmedia.com Mercator Projection
  • 17. http://www.tripylonmedia.com Arno Peters Projection
  • 18. http://www.tripylonmedia.com Culture & Marketing
  • 19. http://www.tripylonmedia.com 8% ME 92% WE WORLD POPULATION INDIVIDUALISTIC VS. COLLECTIVISTIC
  • 20. http://www.tripylonmedia.com BRANDING & MARKETING THEORIES ARE ROOTED IN INDIVIDUALISM
  • 21. http://www.tripylonmedia.com
  • 22. http://www.tripylonmedia.com Grandparents are encouraged to give money to grandkids and save on their taxes
  • 23. http://www.tripylonmedia.com
  • 24. http://www.tripylonmedia.com GLOBALIZATION
  • 25. http://www.tripylonmedia.com
  • 26. http://www.tripylonmedia.com PEOPLE ARE LOYAL TO CULTURE NOT STRATEGY
  • 27. http://www.tripylonmedia.com IN THE NEW WORLD YOU MUST EMBRACE DIVERSITY IN YOUR LEADERSHIP TO STAY COMPETITIVE
  • 28. http://www.tripylonmedia.com Satya Nadella, CEO Microsoft - India
  • 29. http://www.tripylonmedia.com Muhtar Kent, CEO Coca-Cola, Turkey
  • 30. http://www.tripylonmedia.com Indra Nooyi, CEO Pepsi-Co, India
  • 31. http://www.tripylonmedia.com Larry Page en Sergey Brin, Google Founders, US & Russia
  • 32. http://www.tripylonmedia.com Salar Kamangar, CEO YouTube, Iran
  • 33. http://www.tripylonmedia.com LOCALIZATION & CULTURE
  • 34. http://www.tripylonmedia.com BECOMING A GLOBAL PLAYER REQUIRES CULTURAL INSIGHT & ADAPTABLE STRATEGY
  • 35. http://www.tripylonmedia.com IKEA Cracks China’s Market
  • 36. http://www.tripylonmedia.com
  • 37. http://www.tripylonmedia.com Jonathan Mak, Graphic Design Student, Hong Kong
  • 38. http://www.tripylonmedia.com Apple Changes Strategy In India Opening Small Stores Across India Long After Samsung Did!
  • 39. http://www.tripylonmedia.com
  • 40. http://www.tripylonmedia.com Germany
  • 41. http://www.tripylonmedia.com ROMANIA
  • 42. http://www.tripylonmedia.com PERSONAL BRANDING & CULTURE
  • 43. http://www.tripylonmedia.com
  • 44. http://www.tripylonmedia.com
  • 45. http://www.tripylonmedia.com SOCIAL MEDIA & CULTURE
  • 46. http://www.tripylonmedia.com Coca-Cola Social Media Guard
  • 47. http://www.tripylonmedia.com Turkish American Bulgarian British
  • 48. http://www.tripylonmedia.com Coca-Cola, America Is Beautiful
  • 49. http://www.tripylonmedia.com
  • 50. http://www.tripylonmedia.com
  • 51. http://www.tripylonmedia.com Line’s Kawaii Characters On TV
  • 52. http://www.tripylonmedia.com Facebook
  • 53. http://www.tripylonmedia.com 70% OF FACEBOOK USERS ARE OUTSIDE NORTH AMERICA AND WESTERN EUROPE
  • 54. http://www.tripylonmedia.com THIS 70% GENERATES THE LEAST AMOUNT OF REVENU FOR FACEBOOK
  • 55. http://www.tripylonmedia.com FACEBOOK FACES HUGE CHALLENGES IN ASIA 1.BUSINESS MODEL 2.COMPETITION 3.CULTURE
  • 56. http://www.tripylonmedia.com Asian Messaging Market 370 million • Japan • Taiwan • Thailand 1,100 million • China • 80 countries • Expanding globally 36 million • South Korea • 93% market share
  • 57. http://www.tripylonmedia.com
  • 58. http://www.tripylonmedia.com
  • 59. http://www.tripylonmedia.com
  • 60. http://www.tripylonmedia.com A Challenge for Advertisers!
  • 61. http://www.tripylonmedia.com YOU MAY ALSO FIND THESE PRESENTATIONS USEFUL Personal Branding & CultureCultural Relevance In Adoption of New Media & Business Models
  • 62. http://www.tripylonmedia.com
  • 63. http://www.tripylonmedia.com

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