Designit innovated hearbooks_september2012

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How to gernerate new revenue streams by analyzing the customer journey.

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Designit innovated hearbooks_september2012

  1. 1. Business Design . monetizing innovation21-09-2012
  2. 2. ÜberDesignitGeboren 1991 in Dänemark, international aufgewachsen.11 Büros, 250+ Designits, 25+ Nationalitäten.Neu in 2012: Designit New York, Designit San Francisco
  3. 3. We have designed 1,000+ products, User interfaces and services for 500+ internationalOur Clients brands, won 100+ international design awards and created sustainable business value. This work provides us a deep understanding of different industries.
  4. 4. Our inspiration: Our view:Cross industries Cross stakeholders
  5. 5. We create value through design and innovation Products Interaction Services Experiences
  6. 6. Business Design . monetizing innovation Experiences Products Interactions Services
  7. 7. Business Design Insights Data Design User Experience Product Design Interaction Design Service DesignFrom business thinking to design execution
  8. 8. Business Design . monetizing innovationProduct Interaction Service & experience40% a 7000 €21m premium in first year nnual growth new customersAKG repositioning through design Danske Bank mobile banking app Verti rethinking insurance 100% online
  9. 9. Business Design . monetizing innovationApproach1. Evaluate 2. Define 3. Translate intoyour current business opportunity spaces revenue streams
  10. 10. Business Design . monetizing innovationPackages Insight of your current business Package 1
  11. 11. Business Design . monetizing innovationPackages Insight of your Map of your business current business environment outlining opportunity spaces Package 2
  12. 12. Business Design . monetizing innovationPackages Insight of your Map of your business Project blueprints and current business environment outlining business cases opportunity spaces Package 3
  13. 13. Business Design . monetizing innovationPackages Insight of your Map of your business Project blueprints and Roll out of products, current business environment outlining business cases services, interactions & opportunity spaces experiences Package 4
  14. 14. Business Design . monetizing innovationEffective Touchpoints within a Strategic Roadmap • • • • •
  15. 15. Customer Journey share inspiration reflect inform read/listen browse buy
  16. 16. Customer Journey share inspiration reflect inform read/listen browse buy €
  17. 17. ? ? ? ? ? ?The classic bookStatic and unconnected ? ? ? ? ? ? ?
  18. 18. Current ContentTime Local weather Geo Location The digital (audio)book Connected experiences User habits Shopping History
  19. 19. Embedded advertisement
  20. 20. Customer Journey share inspiration reflect inform browse read/list en buy € €
  21. 21. Thank you!Armin.Vakili@Designit.comDirector Business Creation+49 89 4161 720 54+49 151 241 20 600
  22. 22. The ProcessFrom Status quo to

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