Your SlideShare is downloading. ×
The SiriusDecisions B-to-B Marketing Automation Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The SiriusDecisions B-to-B Marketing Automation Study

616

Published on

Marketing automation platforms are critical to an organization's mission. SiriusDecisions, the leading global b-to-b research and advisory firm, has identified several emerging trends in the MAP …

Marketing automation platforms are critical to an organization's mission. SiriusDecisions, the leading global b-to-b research and advisory firm, has identified several emerging trends in the MAP marketplace and determined how those trends affect users

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
616
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SIRIUSDECISIONS IS THE LEADING GLOBAL B-TO-B RESEARCH AND ADVISORY FIRM. WE DELIVER THE ACTIONABLE INTELLIGENCE, TRANSFORMATIVE FRAMEWORKS AND EXPERT GUIDANCE THAT EQUIP EXECUTIVES TO MODERNIZE AND ELEVATE SALES, MARKETING AND PRODUCT PERFORMANCE. TO LEARN MORE, VISIT OUR WEB SITE AT WWW.SIRIUSDECISIONS.COM. ©2014 SiriusDecisions. All Rights Reserved. NURTURE IS EVOLVING BEYOND THE DRIP EMAIL; IT IS MOST EFFECTIVE WHEN ALIGNED TO BUYER NEEDS AND COMMUNICATION PREFERENCES. NURTURE IS EVOLVING BEYOND THE DRIP EMAIL; IT IS MOST EFFECTIVE WHEN ALIGNED TO BUYER NEEDS AND COMMUNICATION PREFERENCES. DESIGN NURTURE ENHANCEMENT NURTURE 45%45% ORGANIZED BY TOPIC ORGANIZED BY INDUSTRY ORGANIZED BY BUYING STAGE ORGANIZED BY PERSONA INJECT TELE USE AD TARGETING INTEGRATE CHAT DO WEB OPTIMIZATION 30%30% 27%27% 25%25% 23%23% 16%16% 10%10% 10%10% N U T U R E NOT MUTUALLY EXCLUSIVE OF THESE COMPANIES THAT HAVE MARKETING AUTOMATION PLATFORMS: NURTURE TACTICS ARE FINALLY EVOLVING NURTURE TACTICS ARE FINALLY EVOLVING FORMS ARE STILL IN THE DARK AGES FORMS ARE STILL IN THE DARK AGES STATIC FORM 64% OF COMPANIES USE STATIC FORMS OF COMPANIES USE STATIC FORMS 40% OVER OF MAP USERS HAVE LESS THAN TWO YEARS OF EXPERIENCE OF MAP USERS HAVE LESS THAN TWO YEARS OF EXPERIENCE MARKETING AUTOMATION EXPERIENCE IS STILL SCARCE MARKETING AUTOMATION EXPERIENCE IS STILL SCARCE LIMITED TRAINING AND FEW POWER USERS LIMIT MAP VALUE LIMITED TRAINING AND FEW POWER USERS LIMIT MAP VALUE 0 1 5 9 2 to 5 to 10+ $50M $250M $500M $1B $5B LESS THAN OVER$51M TO $251M TO $501M TO 24% 39% 33% 1% 3% 8% 31% 45% 5% 11% 11% 16% 52% 10% 11% 8% 15% 54% 15% 8% 5% 10% 50% 15% 20% POWER USERS NUMBER OF POWER USERS BY REVENUE BAND REVENUEREVENUE MANY ORGANIZATIONS ARE UNDERESTIMATING THE RESOURCES REQUIRED TO DRIVE EFFECTIVE MAP ADOPTION. MANY ORGANIZATIONS ARE UNDERESTIMATING THE RESOURCES REQUIRED TO DRIVE EFFECTIVE MAP ADOPTION. COMPLEXITY PROBLEMS TRAINING & SKILL DEVELOPMENT LIMITED RESOURCES MULTIPLE OFFERINGS MULTIPLE SEGMENTS MULTIPLE REGIONS SYSTEMS/DATA WHAT ORGANIZATIONS ARE GETTING THE MOST MAP VALUE? WHAT ORGANIZATIONS ARE GETTING THE MOST MAP VALUE? ADMINISTRATIVE CHALLENGES LESS THAN $50M OVER $1B MID-SIZE COMPANIES HAVE MOST SUCCESSFULLY OVERCOME MANY ISSUES THAT LARGE AND SMALL ORGANIZATIONS STILL FACE. 11 TIMES MORE B-TO-B ORGANIZATIONS WITH MARKETING AUTOMATION TODAY THAN THERE WERE IN EARLY 2011 ADOPTION IS GROWING RAPIDLY ADOPTION IS GROWING RAPIDLY B-TO-B COMPANIES ARE FEELING CONFIDENT ABOUT GROWTH: B-TO-B COMPANIES ARE FEELING CONFIDENT ABOUT GROWTH: 2011 2012 2013 2014 15K 10K 5K 0K TOTALB-TO-BCUSTOMERS THERE ARE NEARLY THE SIRIUSDECISIONS B-TO-B MARKETING AUTOMATION PLATFORMS ARE CRITICAL TO AN ORGANIZATION’S MISSION. SIRIUSDECISIONS, THE LEADING GLOBAL B-TO-B RESEARCH AND ADVISORY FIRM, HAS IDENTIFIED SEVERAL EMERGING TRENDS IN THE MAP MARKETPLACE AND DETERMINED HOW THOSE TRENDS AFFECT USERS. MARKETING AUTOMATION STUDY

×