Public Speaking for Leaders

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  • Two minute talk
    My introduction to Interpretation
    My growing community involvement/leadership roles
    As a leader, I informed, recruited, convinced, persuede.
    My realization of the use of Public Speaking in Leadership.
    Good Public Speaking helps leaders lead.
    And it can help you lead better too.
  • Why leaders need to know Public speaking
    4 Keys to Quality Public speaking
    Action steps
    Resources
  • prompt for ideas
  • Prompt for ideas
  • 4 keys

    A bit like putting together a puzzle
  • Goals and objectives.

    promoting, informing, recruiting, asking for $, etc

    Academics hate this; but very useful
  • Your turn

    write goal/objective
  • Building towards personal identification with presentation topic
  • Applied to my 2 minute talk
  • Your turn
  • Question: What makes a presentation enjoyable? Prompt for answers
    Relevance
    Entertaining
    Appropriate
    Useful


  • Not all will be relevant
    Can pretend for presentation practice

  • Add any that are appropriate
  • Based on my audience analysis, I have some decisions to make:

    technique or style of presentation

    Visual aids

    focus
  • Applied to my 2 minute talk
  • Techniques
    use examples of activity vs talk
    Children, official meeting, promotion
  • How will the venue affect the outcome or the presentation?

    Example of persuading Senators staffers for money for resources.
  • Your turn...
  • An organized presentation flows
    Start, Body , Conclusion
    Say what you will say Say it (and support it) Say what you said
    Example: follow my thought process as I organize for my 2 minute talk
  • Grouping by commonalities suggests pattern
  • Fit into model of organization
    leads to take home message
    More on take home NEXT
  • Your turn
  • Number of facts is hard to remember
    cognitive research shows this
    phone numbers
    4-7 facts
    why not one or two take home
    example from Paul Rodgers Food Security Talk
  • Applied to my 2 minute talk
  • Your turn
  • Know your material

    Practice

    Make it Personal
  • My 2 minute talk
    Time to prep and deliver 2 minute talks

  • Prompt for keys to public speaking

  • Public Speaking for Leaders

    1. 1. Public Speaking for Leaders Workshop June 9, 2009 Bayfield, WI
    2. 2. I can’t do Public Speaking! Doug Lowthian Sirena Consulting, LLC Bayfield, WI sirena@gmail.com
    3. 3. I can’t do Public Speaking! Oh, yes, you can! Doug Lowthian Sirena Consulting, LLC Bayfield, WI sirena@gmail.com
    4. 4. What you will do today:
    5. 5. What you will do today: Why Leaders should be good public speakers
    6. 6. What you will do today: Why Leaders should be good public speakers 4 Keys to Quality Public Speaking
    7. 7. What you will do today: Why Leaders should be good public speakers 4 Keys to Quality Public Speaking Put into action what you learn
    8. 8. What you will do today: Why Leaders should be good public speakers 4 Keys to Quality Public Speaking Put into action what you learn Resources for further skill building
    9. 9. What is Public Speaking?
    10. 10. What is Public Speaking? Testifying at a hearing Speaking at an event Speaking at a meeting of a board or commission Leading a meeting
    11. 11. What is Public Speaking? Testifying at a hearing Speaking at an event Speaking at a meeting of a board or commission Leading a meeting Anytime you speak, with purpose, to more than a few people.
    12. 12. Why learn Public Speaking?
    13. 13. Why learn Public Speaking? Communicating your purpose, mission and values Gaining Support for your project or business Essential tool in the Leadership Tool Box Marketing, salesmanship Fund raising Networking
    14. 14. 4 Keys to good Public Speaking
    15. 15. 4 Keys to good Public Speaking Your own
    16. 16. 4 Keys to good Public Speaking Your own Enjoyable
    17. 17. 4 Keys to good Public Speaking Your own Enjoyable Organized
    18. 18. 4 Keys to good Public Speaking Your own Enjoyable Organized Simple
    19. 19. Your own
    20. 20. Your own Why are you making this presentation? What is the desired outcome?
    21. 21. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives
    22. 22. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome
    23. 23. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome My 2 minute talk
    24. 24. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome My 2 minute talk Goal: Objective:
    25. 25. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome My 2 minute talk Goal: Demonstrate the importance of public speaking skills to leaders Objective:
    26. 26. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome My 2 minute talk Goal: Demonstrate the importance of public speaking skills to leaders Objective: 100% of participants will be able to recall why public speaking is critical to leadership.
    27. 27. Your turn...
    28. 28. Your turn... What do I want to accomplish?
    29. 29. Your turn... What do I want to accomplish? My 2 minute talk Goal Objective
    30. 30. Your turn... What do I want to accomplish? My 2 minute talk Goal Demonstrate the importance of public speaking skills to leaders Objective 100% of participants will be able to recall take home message
    31. 31. Taking it personally
    32. 32. Taking it personally Why are you making this presentation?
    33. 33. Taking it personally Why are you making this presentation? Why do you care? What is it about this presentation that I care about?
    34. 34. Taking it personally Why are you making this presentation? Why do you care? What is it about this presentation that I care about? Find the passion...
    35. 35. Why I am presenting.
    36. 36. Why I am presenting. Why do I care? What is it about this presentation that I care about?
    37. 37. Why I am presenting. Why do I care? A big part of leadership is communication. Public speaking skills are critical communication skills. I have experience to share in communication skills. What is it about this presentation that I care about?
    38. 38. Why I am presenting. Why do I care? A big part of leadership is communication. Public speaking skills are critical communication skills. I have experience to share in communication skills. What is it about this presentation that I care about? I care about public communication as a means for getting work done.
    39. 39. Your turn...
    40. 40. Your turn... Why do I care? What is it about this presentation that I care about?
    41. 41. Enjoyable
    42. 42. Enjoyable Relevant - do you connect with audience Entertaining - fun, relaxed Appropriate - Right technique, vocabulary etc. Useful - Take home message and information
    43. 43. Enjoyable Relevant - do you connect with audience Entertaining - fun, relaxed Appropriate - Right technique, vocabulary etc. Useful - Take home message and information Presentation matched to the Audience, Venue and Time
    44. 44. Audience analysis
    45. 45. Audience analysis Geography - Gender - Age - Industry - Income - Civic involvement - Speaking experience - Quantity -
    46. 46. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Age - Industry - Income - Civic involvement - Speaking experience - Quantity -
    47. 47. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Industry - Income - Civic involvement - Speaking experience - Quantity -
    48. 48. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Income - Civic involvement - Speaking experience - Quantity -
    49. 49. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Civic involvement - Speaking experience - Quantity -
    50. 50. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Typical for region Civic involvement - Speaking experience - Quantity -
    51. 51. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Typical for region Civic involvement - Leaders or potential community leaders Speaking experience - Quantity -
    52. 52. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Typical for region Civic involvement - Leaders or potential community leaders Speaking experience - Some yes, some no Quantity -
    53. 53. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Typical for region Civic involvement - Leaders or potential community leaders Speaking experience - Some yes, some no Quantity - 15-20
    54. 54. Your turn...
    55. 55. Your turn... My audience is...
    56. 56. Your turn... My audience is... Occupations Gender Common interests Socio-economic Age make up Geographical Any other relevant information Quantity
    57. 57. Now what? What will be best for my audience?
    58. 58. Now what? What will be best for my audience? Technique:
    59. 59. Now what? What will be best for my audience? Technique: Talk Activity
    60. 60. Now what? What will be best for my audience? Technique: Talk Activity Visual aids:
    61. 61. Now what? What will be best for my audience? Technique: Talk Activity Visual aids: Handouts Props
    62. 62. Now what? What will be best for my audience? Technique: Talk Activity Visual aids: Handouts Props Approach:
    63. 63. Now what? What will be best for my audience? Technique: Talk Activity Visual aids: Handouts Props Approach: Style of reaching audience Focus of take home message
    64. 64. Approach matched to audience Possible Approachs:
    65. 65. Approach matched to audience Possible Approachs: Appeal to sense of Community
    66. 66. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason
    67. 67. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest
    68. 68. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart
    69. 69. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story
    70. 70. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story
    71. 71. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story
    72. 72. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story
    73. 73. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story Personal story with an appeal to Self-Interest
    74. 74. Technique Do I have control over technique?
    75. 75. Technique Do I have control over technique? Talk Activity Combination Site visit Multiple speakers Dependent on time
    76. 76. Technique Do I have control over technique? Talk Activity Combination Site visit Multiple speakers Dependent on time My presentation is only 2 minutes so I will just do a simple talk.
    77. 77. Venue How will the venue affect the outcome or the presentation?
    78. 78. Venue How will the venue affect the outcome or the presentation? Hearing room
    79. 79. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors
    80. 80. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch
    81. 81. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch Small Group Meeting
    82. 82. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch Small Group Meeting Other possibilities
    83. 83. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch Small Group Meeting Other possibilities Do I have control over venue?
    84. 84. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch Small Group Meeting Other possibilities Do I have control over venue? Meeting room; small tables, room for working
    85. 85. Your turn... Determine approach. Decide on technique. Describe venue.
    86. 86. Organized
    87. 87. Organized •Topic •Significant point “A” •Supporting point •Supporting point •Supporting point •Restatement of Point “A” •Take Home Message
    88. 88. Brainstorm of Topic •Topic •Significant point “A” •Supporting point •Supporting point •Supporting point •Restatement of Point “A” •Take Home Message
    89. 89. Brainstorm of Topic
    90. 90. Brainstorm of Topic Topic: “Importance Of Public Speaking for Community Leadership” How do leaders use Public Speaking?
    91. 91. Brainstorm of Topic Topic: “Importance Of Public Speaking for Community Leadership” How do leaders use Public Speaking? Inform Public Gain financial support Inform Funders Promote Programs Promote events Persuade people Networking Convince Elected officials
    92. 92. Organize ideas
    93. 93. Organize ideas Informing Recruiting/Convincing Promoting
    94. 94. Organize ideas Informing Recruiting/Convincing Promoting Informing Public Gaining financial support Networking Informing Funders Convincing Elected officials Promoting events Persuading people Promoting Programs
    95. 95. Organize ideas Informing Recruiting/Convincing Promoting Informing Public Gaining financial support Networking Informing Funders Convincing Elected officials Promoting events Persuading people Promoting Programs This is what leaders do... inform, recruit, promote, organize.
    96. 96. Outline Talk •Topic •Significant point “A” •Supporting point •Supporting point •Supporting point •Restatement of Point “A” •Take Home Message
    97. 97. Outline Talk What do Leaders do? • •Topic •Inform •Significant point “A” •Public •Supporting point •Elected Leaders •Supporting point •Funders •Supporting point •Recruit •Restatement of Point “A” •Funding •Take Home Message •Volunteers •Supporters •Promote •Programs •Events •Public Speaking skills are vital to all these roles of a leader.
    98. 98. Outline Talk What do Leaders do? • •Topic •Inform •Significant point “A” •Public •Supporting point •Elected Leaders •Supporting point •Funders •Supporting point •Recruit •Restatement of Point “A” •Funding •Take Home Message •Volunteers •Supporters •Promote •Programs •Events •Public Speaking skills are vital to all these roles of a leader. Quality Public Speaking skills help Leaders lead.
    99. 99. Your turn... 1.Topic 2.Brainstorm ideas 3.Organize 4.Outline 5.Take Home Message
    100. 100. Your turn... 1.Topic 2.Brainstorm ideas 3.Organize 4.Outline 5.Take Home Message •Topic •Significant point “A” •Supporting point •Supporting point •Supporting point •Restatement of Point “A” •Take Home Message
    101. 101. Simple
    102. 102. Simple
    103. 103. Simple
    104. 104. Simple Media companies use anacronyms to help you remember their brand
    105. 105. Simple
    106. 106. Simple Take home message should be: free of jargon memorable complete sentence tied directly to goal/objective tailored to audience
    107. 107. Knowing my audience...
    108. 108. Knowing my audience... my take home message will be:
    109. 109. Knowing my audience... my take home message will be: Leaders are often speaking in Public
    110. 110. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children
    111. 111. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children If you like Public Speaking, it will help you be an effective leader
    112. 112. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children If you like Public Speaking, it will help you be an effective leader Focus on Public Speakers who may want to get into Leadership
    113. 113. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children If you like Public Speaking, it will help you be an effective leader Focus on Public Speakers who may want to get into Leadership Quality Public Speaking skills help Leaders lead.
    114. 114. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children If you like Public Speaking, it will help you be an effective leader Focus on Public Speakers who may want to get into Leadership Quality Public Speaking skills help Leaders lead. Just right for a group of Leaders learning about Public Speaking
    115. 115. Your turn... My take home message is ... Keep in mind: memorable complete sentence tied directly to goal/objective tailored to audience
    116. 116. Your turn... My take home message is ... Keep in mind: free of jargon memorable complete sentence tied directly to goal/objective tailored to audience
    117. 117. A little about Fear
    118. 118. My 2 minute talk
    119. 119. My 2 minute talk Goal: Demonstrate the importance of public speaking skills to leaders Objective: 100% of participants will be able to recall take home message Technique: My presentation is only 2 minutes so I will just do a simple talk. Approach: Personal story with an appeal to Self-Interest Take Home: Quality Public Speaking skills help Leaders lead. Meeting room: small tables, room for working Audience: 15-20 Your turn...2 minutes
    120. 120. Resources
    121. 121. Resources Books Websites Organizations - Toastmasters Coaching - call or email me
    122. 122. Keys to Public Speaking
    123. 123. Keys to Public Speaking Y
    124. 124. Keys to Public Speaking Y Your own
    125. 125. Keys to Public Speaking Y E Your own
    126. 126. Keys to Public Speaking Y E Your own Enjoyable
    127. 127. Keys to Public Speaking Y EO Your own Enjoyable
    128. 128. Keys to Public Speaking Y EO Your own Enjoyable Organized
    129. 129. Keys to Public Speaking Y E OS Your own Enjoyable Organized
    130. 130. Keys to Public Speaking Y E OS Your own Enjoyable Organized Simple
    131. 131. Keys to Public Speaking Oh, Y E S ...you can do Public Speaking! Your own Enjoyable Organized Simple
    132. 132. Public Speaking for Leaders Workshop June 9, 2009 Bayfield, WI

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