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Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
Social Media for Professional Use
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Social Media for Professional Use

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Don't be left behind in the social media revolution. Practical advice for the business professional on how to use social media.

Don't be left behind in the social media revolution. Practical advice for the business professional on how to use social media.

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  • 1. Social Media for Professional Use: Don’t Be Left Behind
    Eileen O’Brien
    Director, Search & Innovation
    Siren Interactive
  • 2. What Is Social Media?
    “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations”
    Groundswell
    By Charlene Li & Josh Bernoff
    2
  • 3. Social Media Explosion
    3
  • 4. Social Media Is a Tactic
    Social media is a tactic, not a strategy
    Start with an objective, create a strategy and determine the best tactics
    What do you want to accomplish?
    • New job or promotion
    • 5. Increased industry visibility
    • 6. Knowledge
    4
  • 7. How Do You Want to Be Known?
    5
  • 8. Search Yourself
    6
  • 9. The Basics
    Reserve your name on social platforms: http://namechk.com
    Consistent photo and profile
    Be transparent
    State that opinions are your own
    Follow your company’s social media policy
    • Roche example:
    7
    http://www.roche.com/about_roche/at_a_glance/socialmedia
  • 10. Just Jump In
    8
  • 11. LinkedIn
    9
  • 12. Leverage LinkedIn
    Professional photo
    Personalized URL
    • Linkedin.com/in/name
    Link to all sites
    Embed blog
    Status updates
    • Consider linking twitter
    Can show books, trips
    Personal note with invites
    10
  • 13. Leverage LinkedIn
    11
    Be active in groups
  • 14. Facebook
    12
  • 15. Facebook
    13
    Claim Personal URL: http://facebook.com/YourName
    Friends & Family
    Causes/Communities
    Hobbies
  • 16. Facebook.com/HBAmetro
    14
  • 17. YouTube
    15
  • 18. The Value of YouTube
    Free, customized channel
    • YouTube.com/HBAGP
    Second largest volume of searches
    Keyword-tagged video is 50 times more likely to appear on the first page of a Google search result versus traditional webpage (Forrester Research)
    16
  • 19. Blogging
    17
  • 20. The Value of Blogging
    Excellent for search
    Enables thought leadership
    Leverage content fully
    • Sites will repost content
    If too time consuming, consider:
    • Guest blogging
    • 21. Combine forces with others
    • 22. Comment on other blogs
    18
  • 23. Twitter
    19
  • 24. What’s Twitter?
    A free social networking & microblogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them.
    Asks: What’s Happening?
    20
  • 25. An Example of a Twitter Profile
    21
  • 26. Twitter: How to Use It
    Use Twitter Interface
    Download TweetDeck for free or use http://HootSuite.com
    Columns for all friends, mentions, direct messages
    22
  • 27. Twitter: The Vernacular
    @eileenobrienin a message brings it to my attention – this is a “mention”
    D eileenobrien in a message is a private “direct message,” or DM
    RT is a ReTweet (rebroadcast of a message)
    23
  • 28. Twitter Hashtags
    Use hashtags # for easy searching or curating of information
    #socpharm, #hcsm, #hcsmeu, #mhealth
    Hashtags.org: to find a hashtag topic or to see what a hashtag means
    24
  • 29. URL Shorteners
    Get a free http://bit.ly account to shorten URLs
    Tracks how many times your link is clicked
    25
  • 30. Twitter: Who to Follow
    Thought leadership and cause enthusiasts
    Search on topics of interest
    Look at who others follow
    Take your time
    26
  • 31. Tweetchats
    27
    Discussion about a specific topic at a preassignedday/time
    Find tweetchats at: http://bit.ly/twitterchats
    Join #SocPharm on Weds, 8-9 pm EST
  • 32. Twitter: How to Get Followers
    Quality not quantity
    When you follow someone send a tweet
    Search on topic & answer questions
    Live-tweet conferences
    Engage, say thank you
    Add yourself to yellow pages
    www.twellow.com
    www.wefollow.com
    28
  • 33. SlideShare
    29
  • 34. SlideShare.net
    Free account, post and tag presentations
    Access this presentation on
    http://slideshare.net/sireninteractive
    30
  • 35. Summary
    31
  • 36. How Do You Find the Time?
    Fit it into what you’re already doing
    Small chunks of time
    Use social media to curate content
    It’s a worthy investment
    32
  • 37. The Golden Rules
    Social media is all about being human, so have personality
    Never say anything you wouldn’t say in front of your mother
    It’s about building relationships
    Treat others with respect
    Be generous
    Add value
    33
  • 38. Thank you!
    Questions?
    Eileen O’Brien
    @EileenOBrien
    eobrien@sireninteractive.com
    http://slideshare.net/sireninteractive
    34

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