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Social Media for Professional Use
 

Social Media for Professional Use

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Have you ever wondered what the purpose is in utilizing social media tools such as Facebook, LinkedIn, and Twitter and what makes each tool worthwhile to use? This presentation will help to demystify ...

Have you ever wondered what the purpose is in utilizing social media tools such as Facebook, LinkedIn, and Twitter and what makes each tool worthwhile to use? This presentation will help to demystify social media tools and technology and provide practical advice in creating, marketing and managing an online personal brand

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  • Optimizing touchpoints and interactions at every stage of the customer relationship is not an easy task.- especially on a limited budget. In rare disease marketing, effectively finding and nurturing relationships with patients, caregivers and hcps takes a unique and microtargted approach. I’m going to touch on our strategic approach and the tactics that we recommend for Gattex
  • Personal note with invites Only link to people you know
  • Personal note with invites Only link to people you know
  • Optimizing touchpoints and interactions at every stage of the customer relationship is not an easy task.- especially on a limited budget. In rare disease marketing, effectively finding and nurturing relationships with patients, caregivers and hcps takes a unique and microtargted approach. I’m going to touch on our strategic approach and the tactics that we recommend for Gattex
  • Optimizing touchpoints and interactions at every stage of the customer relationship is not an easy task.- especially on a limited budget. In rare disease marketing, effectively finding and nurturing relationships with patients, caregivers and hcps takes a unique and microtargted approach. I’m going to touch on our strategic approach and the tactics that we recommend for Gattex
  • Optimizing touchpoints and interactions at every stage of the customer relationship is not an easy task.- especially on a limited budget. In rare disease marketing, effectively finding and nurturing relationships with patients, caregivers and hcps takes a unique and microtargted approach. I’m going to touch on our strategic approach and the tactics that we recommend for Gattex
  • Optimizing touchpoints and interactions at every stage of the customer relationship is not an easy task.- especially on a limited budget. In rare disease marketing, effectively finding and nurturing relationships with patients, caregivers and hcps takes a unique and microtargted approach. I’m going to touch on our strategic approach and the tactics that we recommend for Gattex

Social Media for Professional Use Social Media for Professional Use Presentation Transcript

  • Tweets, Likes & Blogs: Creating andManaging Your Professional ReputationJune 13, 2012Eileen O’BrienDirector, Search & Innovation
  • What Is Social Media? “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” Groundswell by Charlene Li & Josh Bernoff2
  • Social Media Explosion3
  • Social Media is a Tactic • Social media is not a strategy, but a tactic • Start with an objective, create a strategy and determine the best tactics • What do you want to accomplish?  New job or promotion  Increased industry visibility  Increased knowledge • Measure success4
  • Search Yourself5
  • The Basics • Set up a free Google alert on your name • Squat on your name on social media platforms: http://namechk.com tells you what’s available • Use consistent photo, name and profile6
  • Caveats• Follow your company’s social media policy Roche example:  http://Roche.com/socialmedia  http://Roche.com/social_media_guidelines.pdf• Be transparent• State that opinions are your own
  • Just Jump In8
  • LinkedIn9
  • Leverage LinkedIn• Professional photo• Personalized URL  Linkedin.com/in/name• Link to all sites• Embed blog• Status updates  Consider linking Twitter• Can show books reading, trips
  • Leverage LinkedIn Groups
  • Facebook12
  • Facebook• Claim personal URL www.Facebook.com/YourName• Friends & family• Causes / communities• Hobbies
  • YouTube14
  • The Value of YouTube• Second largest volume of searches• Free, customized channel: http://YouTube.com/HBAnet
  • Blogging16
  • The Value of Blogging• Excellent for search• Enables thought leadership• Leverage content fully• Sites will repost content• If too time consuming, consider:  Guest blogging  Combine forces with others  Comment on other blogs Image courtesy of Sasha Wolff on Flickr
  • Google+18
  • The Value of Blogging• 100M early adopters• Requires content & engagement• Good for search Image courtesy of Sasha Wolff on Flickr
  • Allows Personalized Blog Search Results• Google search results show my photo and link Image courtesy of Sasha Wolff on Flickr
  • Twitter21
  • What’s Twitter? free social networking & microblogging service that allows users to send updates, or tweets (text-based posts up to 140 characters long), to anyone who opts to receive them. 40M users send 340M tweets per day. Image courtesy of Robert Scoble on Flickr sks: What’s Happening?22
  • Twitter Profile Example23
  • Twitter Profile ExampleTwitter: How To Use ItUse Twitter interface• Download TweetDeck for free or use HootSuite.com  Columns for all friends, mentions, direct messages
  • Twitter: The Vernacular• @eileenobrien in a message brings it to my attention : this is a “mention”• D eileenobrien in a message is a private “direct message,” or DM• RT is a ReTweet (rebroadcast of a message)• MT is a Modified Tweet (edited rebroadcast message)
  • Twitter Hashtags• Use hashtags # for easy searching or curating of information• Check out: #socpharm, #hcsm, #hcsmeu, #mhealth• Hashtags.org: to find a hashtag topic or to see what a hashtag means
  • URL ShortenersGet a free http://bit.ly account to shorten URLs whichtracks how many times your link is clicked
  • Twitter: Who to Follow• Thought leadership and cause enthusiasts• Search on topics of interest• Look at who others follow• Take your time
  • TweetchatsTweetchat: discussion about aspecific topic at a preassignedday/time• http://bit.ly/twitterchats• #SocPharm: first Wednesday of every month 8-9 pm EST
  • Twitter: How to Get Followers• Quality over quantity• When you follow someone send a tweet• Search on topic & answer questions• Live-tweet conferences• Engage, say thank you• Add yourself to yellow pages  www.twellow.com  www.wefollow.com
  • Slideshare31
  • SlideShare.net• Free account, post and tag presentations• Access this presentation on http://slideshare.net/sireninteractive
  • Summary33
  • How Do You Find The Time?• Fit it into what you’re already doing• Small chunks of time• Focus on your goal• Measure your efforts to see what’s working• Use social media to curate content• It’s a worthy investment
  • Golden Rules• Social media is all about being human, so have personality• Never say anything you wouldn’t say in front of your mother• It’s all about building relationships• Treat others with respect• Be generous• Add value
  • Questions? Eileen O’Brien EOBrien@sireninteractive.com http://Twitter.com/EileenOBrien http://LinkedIn.com/EileenOBrien http://sirensong.sireninteractive.com36