The importance of a positive corporate culture

1. THE IMPORTANCE OF A
POSITIVE CORPORATE CULTURE
Members of group No.8
Nguyen Huu Huong
Tran Cao Ky
Nguyen Dieu Linh
Tran Thi Mai Linh
Pham Thuy Linh
Vietnam National University
University of Economics and Business

2. THE IMPORTANT OF
A POSITIVE CORPORATE CULTURE
Presenter: Tran Cao Ky

3. OVERVIEW..
A positive corporate culture is much more
important than one might think, and
managers would do well to understand that a
positive corporate culture is both necessary
for increased efficiency and appreciated by
the workforce

4. ..OVERVIEW
1. Corporate culture defined
2. Characteristics of corporate culture
3. Elements of a corporate Culture
4. Positive organization culture is essential for
business
5. Positive organization culture and employee
morale benefits

5. COPORATE CULTURE..
• Corporate culture is the ‘personality’ of an
organization, comprised of the assumptions,
values, norms and behaviors of the
organization’s members

6. ..CORPORTATE CULTURE
• A positive organizational
culture builds a strategic
framework to incorporate
core values within its
mission, vision, and
strategic goals.

7. WAYS TO OBSERVE CULTURE
Presenter: Nguyen Huu Huong
Regular Behaviors
Norms
Dominant values
Philosophy
Rules
Feeling or climate

8. CHARACTERISTICS OF
CORPORATE CULTURE
• Norms1
• Clearly rules2
• Behavioral regularities3
• Coordination4

9. ELEMENTS OF
A POSITIVE CORPORATE CULTURE..
Presenter: Nguyen Dieu Linh

10. ELEMENTS OF
A POSITIVE CORPORATE CULTURE..
•Archived stories1
• Active beliefs2
• Demonstrated purpose3
•Clear objectives4

11. .. ELEMENTS OF
A POSITIVE CORPORATE CULTURE
•Mentored leadership5
• Measured accountability6
• Real ownership7

12. A POSITIVE CORPORATE CULTURE IS
ESSENTIAL FOR BUSINESS
Presenter: Tran Thi Mai Linh

13. A POSITIVE CORPORATE CULTURE IS
ESSENTIAL FOR BUSINESS
• Influences employee decisions and behavior
• Is the “social glue” that bonds people together
• Corporate culture assists the sense-making
process

14. A POSITIVE ORGANIZATION CULTURE
CREATES BENEFITS TO EMPLOYEE
Presenter: Pham Thuy Linh

15. A POSITIVE ORGANIZATION CULTURE
CREATES BENEFITS TO EMPLOYEE
• Brings all the employees on a common
platform
• Gives the employees a sense of unity at the
workplace
• Makes the individuals a successful
professional

16. CONCLUSIONS
Presenter: Tran Cao Ky
• A positive workplace environment can be the
difference between long-term vitality and
failure when the margin of success with
startups is razor thin

17. THANK YOU FOR YOUR LISTENING…