• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Single throwpresentation social_jan2012
 

Single throwpresentation social_jan2012

on

  • 838 views

Social presentation at Single Throw.

Social presentation at Single Throw.

Statistics

Views

Total Views
838
Views on SlideShare
838
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Single throwpresentation social_jan2012 Single throwpresentation social_jan2012 Presentation Transcript

    • Social Marketing By: The Hive SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • What do we do in the Social Department?
      • Social Marketing
        • Facebook, Twitter, YouTube
      • Visualize
        • Video Marketing
      • Recover
      • QR Code Marketing
      • AMP (Advanced Maintenance Program)
      • We do not just tweet, and facebook all day!
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Facebook Strategy SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Why should your company have a Facebook page?
      • People on Facebook
      • More than 800 million active users
      • More than 50% of our active users log on to Facebook in any given day
      • Average user has 130 friends
      • Activity on Facebook
      • More than 900 million objects that people interact with (pages, groups, events and community pages)
      • Average user is connected to 80 community pages, groups and events
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Facebook Fan Pages
      • Created to have a presence on social media and increase brand awareness.
      • Goal: Increase engagement and interactions
      • Post: Content that encourages engagement. “LIKE this post if…” “Share this if…”
      • Post: Articles, specials, pictures, customer testimonials, spy shots, etc…
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Facebook Fan Pages
      • Custom Tabs: Used for giveaways, landing tabs for ads, fangatting.
        • Example: Pine Belt & The Chevy Volt
        • Example: Pine Belt & TV Giveaway
      • Contact Form: Helps track leads, inquiries about specials, ads, future purchases, etc….
      • Engagement is key! We want to generate conversation and make the page personable!
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • What is EdgeRank on Facebook? Why do you need a high score? SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • What is EdgeRank?
      • EdgeRank ranks posts in the Facebook news feed. Fan pages with high EdgeRank Scores will be more likely to show up in people’s news feeds, than pages with low EdgeRank Scores.
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Low vs. High EdgeRank Scores
      • High EdgeRank scores show up in your fans news feed, low scores do not.
      • Pages with low scores :
        • Don’t update their pages often
        • Don’t post engaging posts
        • Don’t post unique content
          • Videos, photos, & links
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • How Single Throw Raises EdgeRank Scores
      • To raise our client’s scores, the social team posts to the wall at minimum 3X per week, sometimes more depending on the package the client has. (Keeping the fan page FRESH!)
      • We post a variety of things such as videos, photos, links to articles, and traditional status posts.
      • We ask our fans:
        • Questions
        • Polls
        • To “Like” our posts
        • To “Share” our posts
        • Participate in contests
        • We constantly want to keep our client’s fans engaged!
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Example 1: Video SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Example 2: Link SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Takeaways
      • Each fan has a different score, and it depends on how often you get them to interact .
      • Offer exclusive content and/or deals to your fans (photos, videos, articles, etc.)
      • Give your brand personality – get creative!
      • Run contests! Get your fans to talk about your brand.
      • Keep it fresh and ENGAGE, ENGAGE, ENGAGE!
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Why does your fanpage need a Facebook ad?
      • Automatically increases EdgeRank score
      • Brings new users to page who would not proactively search for your company or brand
      • Can target potential customers
      • Extreme targeting: Age, location, interests, employment, and even your competitors fans on Facebook
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Proven S-u-c-c-e-s-s
      • NY Auto Giant started the social marketing program in October with under 100 fans. The dealer group now have over 6,000 fans .
      • Savant started a facebook ad with the social department in Aprill 2011 with alittle over 500 fans, the company now has over 10,000 fans.
      • Vehlux does not have a website. Social team started a facebook ad with a mimimal ad budget and the page now have over 7,000 fans .
      • Mercedes of AC started with Single Throw in December with 52 fans, the dealership now has over 600 fans.
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Customized Facebook Landing Pages (Possibilities are endless) SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Custom Facebook Tabs
      • Photo Gallery
      • Video Gallery
      • Twitter stream
      • Products
      • Photo Contests
        • Facebook Integration (Comment, Like and Friend Invite)
      • Video Contests
      • Promotions
      • Countdowns
      • Custom Forms
      • RSS Feeds
      • Integrate Google Maps
      • Integrate Google Analytics
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Custom Fan Gate
      • Makes fans LIKE your page before seeing any content
      • Can use coupons, entry forms, videos, etc. as hidden content
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Custom Forms SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
      • Can Include:
      • Brand logos
      • Custom imagery
      • Outbound links
    • Fun tabs!
      • Includes Products, Photo and Video galleries, RSS integration, Photo and Video Contests, Calendar Countdown and more!
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Selling Points
      • Unique and exciting way to have fans interact with your page.
      • Makes the page look more inviting and personal.
      • Encourages engagement
      • Encourages after-like visits.
      • People are more likely to like a page with a fan gate than one without a fan gate.
      • Have sweepstakes, contests etc!
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Twitter Strategy SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • What is Twitter?
        • Its an online social networking service and microblogging service
        • It enables its users to send and read text-based posts (short text messages) of up to 140 characters, known as “tweets.”
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Why is Twitter Useful?
      • Twitter is used to broadcast our clients latest news and blog posts
      • Interacting with customers and followers
      • Link to articles, events, and content with a summary of why it’s valuable
      • Post original thoughts on your topic, industry and business.
      • Proactively use Twitter to target client’s demographic
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Example Interaction Tweet! SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Twitter Cheat Sheet
      • Followers / following : A follower is someone who subscribes to receives your updates. On the Twitter Web site "following" someone means you will see their messages in your own personal timeline. Twitter lets you see all the people you follow and also who is following you.
      • @reply : The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message (ex:@user I saw that movie too).
      • direct message (DM) : Short for direct message, it is the function that enables you to send a private message (direct message) to a person you are following.
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Get to know the Lingo..
      • FollowFriday (FF, or #followfriday) : FollowFriday is used to call attention to a user's favorite followers and favorite people on Twitter. When you tweet a FF message, you are recommending that your followers also check out the people you mention in your post. When you send a FollowFriday message, you include #followfriday or #FF in your update.
      • Retweet : Abbreviated as RT, retweet is used on Twitter to show you are tweeting something that was posted by another user. The format is RT @username where username is the Twitter name of the person you are retweeting.
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Google+ Circles SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Uses of G+ Circles
      • Personal Profiles
      • Share the right stuff with the right people
      • Organize whose updates you see and when
      • Separate friends/family
        • Extends privacy settings
      • Business Pages
      • Streamlines Communication
      • Audience Segmentation
        • Target customers
          • New
          • Old
          • Prospective
        • Target different products/services
        • Target different geographic locations
        • Communicate internally
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • The Google+ Stream SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Other Google+ Features
      • +1 Button
      • +1 is a social endorsement
      • Shows next to all search results & can be added to sites
      • When your friends +1 things you are searching for, Google tells you
      • Hangouts
      • Group video chats with up to 9 G+ users
      • Watch YouTube clips with your friends.
      • Works with webcam & on mobile devices
      • Hangouts w/ Extras allow screen sharing and Google Docs integration
      • Google is toying with the idea of allowing larger Hangouts for businesses/companies
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • SEO Benefits & Other Selling Points
      • SEO Benefits
      • Profile information can be optimized with keywords
      • Website and profile linking and +1 integration impacts search engine results of friends.
        • Google says recommended content by friends is often more relevant than content from strangers. So making connections on Google+ is key!
      • All publicly shared content will be indexed in searched
        • Posting optimized content impacts search results.
      • Selling Points
      • Google+ just reached 90 million users.
      • Unlike Facebook once you are added to someones Circles you can interact directly on their profile as your brand.
      • SERP shows website and G+ activity when you connect them.
      • Circles allow targeting posts by location, product/service, VIPs, employees.
      • Integrates with most Google Apps/Products like Analytics, AdWords, Docs, Android, etc.
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Visualize SingleThrow.com © 2012 Single Throw Inc. All rights reserved.
    • What is Visualize?
      • A better way for our clients to connect with their customers
      • Brand/product awareness
      • An opportunity for clients to incorporate highly produced, professional videos into their website.
      • ie: Car dealers – Service video
      • on service page CPO video
      • on CPO page, etc.
      SingleThrow.com © 2012 Single Throw Inc. All rights reserved.
    • What is Visualize?
        • Single Throw hires a production team to shoot professional videos for the client
        • The Social Team…
          • Creates a custom YouTube channel for the client
          • Optimizes videos for YouTube search
          • Promotes across Facebook + Twitter
          • Maintains YouTube channel, interacts with other channels and YouTube users
      SingleThrow.com © 2012 Single Throw Inc. All rights reserved.
    • Good selling points
      • YouTube is the 2 nd largest search engine!
        • If customers aren’t searching for your brand on Google, they are searching in YouTube.
      • 1,000,000,000,000 - That’s how many videos we collectively watched on YouTube in 2011. (that’s 1 trillion for the non-math majors)
      SingleThrow.com © 2012 Single Throw Inc. All rights reserved.
    • How do our clients benefit?
      • With proper video SEO, clients can dominate YouTube search results
      • We are constantly monitoring search results and re-optimizing videos.
      SingleThrow.com © 2012 Single Throw Inc. All rights reserved.
    • How do our clients benefit?
      • Our clients with
      • A big YouTube
      • presence dominate
      • Google video
      • search results too!
      SingleThrow.com © 2012 Single Throw Inc. All rights reserved.
    • RECOVER SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • What is RECOVER?
      • A way for clients to stay updated what people are saying about them online
      • Opportunity to make things right for unhappy customers
      • Most important way businesses can create/maintain a positive reputation
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • What is RECOVER?
      • Monitor review sites, local listings, blogs, etc for mentions of client name
      • Respond to negative reviews with custom response
          • Diffuse, situation, ask customer to contact us
      • Leverage positive reviews via with Enclave (if applicable)
      • Create proactive strategy to gain positive feedback from customers
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • RECOVER Benefits
      • Improved ratings on major review sites
      • Re-gain business from unhappy customers
      • Better perceived reputation among people searching for information about your business
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Selling Points
        • Traffic to top 10 review sites grew on average 158% in the last year !
        • 92%  of consumers have  more  confidence  in info found online than they do from advertising
        • Your competition is doing nothing to better their reputation – get ahead!
        • Negative reviews are affecting your bottom line!
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • QR Code Marketing-- *New! SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • RBA Direct Mail QR Code SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • RBA Mobile Landing Page
      • Mobile Landing Page
      • Landing Page
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • QR Codes
      • Where you can put QR Codes
      • Flyers
      • Cars
      • Products
      • Billboards
      • Invitations
      • Mail
      • Store windows
      • Business cards
      • Informational pamphlets
      • Advantages
      • Can track users
      • Increase brand recognition
      • Increase online business
      • Increase email list
      • Promote product
      • Exclusive offers
      • Fast and easy to use
      • Internet savvy
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • Examples of QR Codes
      • Dealerships are putting QR codes on cars for people to look up CarFax, and other important information when a salesman is not available
      • CJBC allow you to schedule appointment and contact them instantly
      • On products to allow people to purchase directly online
      • People post reviews (put QR code on Menu and write “Tell us what you think”)
      SingleThrow.com © 2011 Single Throw Inc. All rights reserved.
    • SingleThrow.com © 2011 Single Throw Inc. All rights reserved. Larry Anthony Greg Dan
    • Questions? SingleThrow.com © 2011 Single Throw Inc. All rights reserved.