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"Take It All: Using Search Engines & Social Media to Boost Your Brand & Drive Leads”

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Single Throw Internet Marketing Consultants and Jersey Shore Business Leaders team up at Branches Catering to give Internet Marketing presentation. ...

Single Throw Internet Marketing Consultants and Jersey Shore Business Leaders team up at Branches Catering to give Internet Marketing presentation.

This seminar will combined the benefits of SEM – PPC & SEO, along with Social Media strategies and how they can be incorporated into traditional marketing campaigns. We discussed tactics & methods for both large &small businesses can use to boost leads and sales via their website. This includes paid & free services, including self-serve marketing and advertising opportunities.

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    "Take It All: Using Search Engines & Social Media to Boost Your Brand & Drive Leads” "Take It All: Using Search Engines & Social Media to Boost Your Brand & Drive Leads” Presentation Transcript

    • "Take It All: Using Search Engines & Social Media to Boost Your Brand & Drive Leads”
    • Caryl Felicetta - COO of Single Throw
      Jennifer Powers - Social Media Expert
      Jennifer Patterson - Social Media Expert
      Jennifer Piasecki - Search Marketing Specialist
      Audra Tracy - SEO Specialist
    • Raise Brand Awareness with Internet Marketing Techniques
      Search Engine Optimization
    • Search Engine Results
      PAID
      PAID
      ORGANIC
    • How can SEO Help Your Business?
      Improve web visibility
      Compete with big brands
      Drive new customers to your website
      Improve conversion rates
      Measure marketing successes/failures
    • SEO Best Practices
      Research core phrases that customers use to find specific products and services online
      ‘Optimize’ websites by fitting approved key phrases and regional information into web content
      Create compelling and persuasive marketing content to attract customers
      Drive traffic by finding quality websites to exchange links with
      Study analytics to find new opportunities that will improve search engine positioning
      Test new SEO tools to improve website performance on a consistent basis
      Keep up with the latest SEO trends
    • Why Search Advertising?
      Pay-Per-Click Advertising (PPC) or Paid Search
      offers a targeted method to reach YOUR customers
      • Advertise directly to users who are looking for your product or service via relevant key phrases
      • Target web users who are reading and looking for your products or services throughout web content
      • Control and limit your media spend
      • Measure your progress day-to-day in near-exact figures
    • Search Engine Results
      PAID
      PAID
      ORGANIC
    • Targeting Paid Search
      MANY DIFFERENT TARGETING OPTIONS
      • Reach 100s of Search Engines through 2 main platforms: Google & Bing
      • Geo-targeting – City, State, Country
      • Target multiple devices: computers, PDAs, cell phones, etc
      • Day-Parting
      • Content Targeting
      Demographic Targeting
      Audience targeting: Re-target searchers who have seen your ad and are reading relevant content on the Internet
    • Building a PPC Campaign
      Establish your goals and KPIs
      Build contextually grouped keyword lists
      Write Compelling ad text
      Drive users to a specific landing pages
    • Managing PPC
      Managing PPC Campaigns is time consuming
      Daily management is usually required
      Campaigns are optimized regularly:
      Track conversions and and site interaction via analytics programs
      Budget allocation, bid optimization
      Day-parting
      Negative Keywords
      Keyword Matching
      Landing Page Testing
    • Social Marketing
      Strategically plan social marketing campaigns for various clients
      Three main social sites
      Facebook, Twitter, YouTube.
      Marketing based on developing relationships and engagement with customers
      Its important to remember social media marketing is about making a connection, NOT making a sale
    • Facebook
      Create facebookfanpage/profile graphic with unique URL
      Develop customized tabs
      Create contact page, so fans can contact directly on facebook
      Implement contests, and giveaways throughout the social campaign
      Develop facebook ads to drive more fans to page
      Share information and connect with existing and potential customers
    • Twitter
      Create Twitter page, with custom background
      Target followers within a 60 miles radius or people who are interested in your brand, using various tools such as Twellow, or LocalTweeps
      Share information daily, and develop engagement with followers
      Create polls, asking questions, Twitpics, Twitvid, and coupons
      Drive traffic to website, and fanpage
    • YouTube
      YouTube is the 2nd largest search engine in the world, so if your not on it or using it your missing out!
      Develop YouTube channel with custom background
      Add and optimize video, and develop text content so video shows in search results
      Post all videos on social sites, and website
    • Other Social Sites
      FourSquare
      Location based
      LinkedIn
      Business based, can be individualized
      Digg
      Reddit
      Delicious
    • Quick Tips
      Social Media Marketing takes time
      Not an overnight success.
      You only have 140 characters, make sure you are making it memorable.
      People are not trying to be sold on Social Media.
      Social Media is not a lead generator, it’s a communicator portal to develop relationships.
      Fans and followers want to get individualized attention.
      Giveaways, coupons, sales
    • How to develop a unique URL
      Once you have created your Facebookfanpage, and have 25 fans, you should then create a unique URL.
      To do this go to: log into Facebook and go to http://facebook.com/username.
      Here you can then develop your own URL to a Facebook page.
      Before : http://www.facebook.com/?ref=home#!/pages/SingleThrow/204630371343
      After: http://facebook.com/SingleThrow
    • Facebook URL
    • Quick Statistics
      Years to reach 50 millions users
      Radio – 38 years
      TV-13 years
      Internet- 4 years
      iPod – 3 years
      Facebook - 200 million in less than a year
      80% of companies use social media for recruitment
      55-65 year old females are the fastest growing segment on social media
    • In House or Outsource?
      Go Hybrid! Hire an Expert and Have Someone Knowledgeable In-House
      Experts are trained to handle online marketing campaigns and keep up-to-date on the latest industry news
      Experts fill gaps in in-house expertise, providing new & unique ideas for campaigns & additional bandwidth in your marketing department
      Having someone in-house in addition to hiring experts gives you the expertise you need to succeed while maintaining control and understanding
    • Thank you!
      Get our slides online at:
      Follow us on social media:
      Facebook.com/singlethrow
      Twitter.com/singlethrow
      Facebook.com/JerseyShoreBusinessLeaders
      Twitter.com/jsbusleaders