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"Take It All: Using Search Engines & Social Media to Boost Your Brand & Drive Leads”

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Single Throw Internet Marketing Consultants and Jersey Shore Business Leaders team up at Branches Catering to give Internet Marketing presentation. …

Single Throw Internet Marketing Consultants and Jersey Shore Business Leaders team up at Branches Catering to give Internet Marketing presentation.

This seminar will combined the benefits of SEM – PPC & SEO, along with Social Media strategies and how they can be incorporated into traditional marketing campaigns. We discussed tactics & methods for both large &small businesses can use to boost leads and sales via their website. This includes paid & free services, including self-serve marketing and advertising opportunities.

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  • 1. "Take It All: Using Search Engines & Social Media to Boost Your Brand & Drive Leads”
  • 2. Caryl Felicetta - COO of Single Throw
    Jennifer Powers - Social Media Expert
    Jennifer Patterson - Social Media Expert
    Jennifer Piasecki - Search Marketing Specialist
    Audra Tracy - SEO Specialist
  • 3. Raise Brand Awareness with Internet Marketing Techniques
    Search Engine Optimization
  • 4. Search Engine Results
    PAID
    PAID
    ORGANIC
  • 5. How can SEO Help Your Business?
    Improve web visibility
    Compete with big brands
    Drive new customers to your website
    Improve conversion rates
    Measure marketing successes/failures
  • 6. SEO Best Practices
    Research core phrases that customers use to find specific products and services online
    ‘Optimize’ websites by fitting approved key phrases and regional information into web content
    Create compelling and persuasive marketing content to attract customers
    Drive traffic by finding quality websites to exchange links with
    Study analytics to find new opportunities that will improve search engine positioning
    Test new SEO tools to improve website performance on a consistent basis
    Keep up with the latest SEO trends
  • 7. Why Search Advertising?
    Pay-Per-Click Advertising (PPC) or Paid Search
    offers a targeted method to reach YOUR customers
    • Advertise directly to users who are looking for your product or service via relevant key phrases
    • 8. Target web users who are reading and looking for your products or services throughout web content
    • 9. Control and limit your media spend
    • 10. Measure your progress day-to-day in near-exact figures
  • Search Engine Results
    PAID
    PAID
    ORGANIC
  • 11. Targeting Paid Search
    MANY DIFFERENT TARGETING OPTIONS
    • Reach 100s of Search Engines through 2 main platforms: Google & Bing
    • 12. Geo-targeting – City, State, Country
    • 13. Target multiple devices: computers, PDAs, cell phones, etc
    • 14. Day-Parting
    • 15. Content Targeting
    Demographic Targeting
    Audience targeting: Re-target searchers who have seen your ad and are reading relevant content on the Internet
  • 16. Building a PPC Campaign
    Establish your goals and KPIs
    Build contextually grouped keyword lists
    Write Compelling ad text
    Drive users to a specific landing pages
  • 17. Managing PPC
    Managing PPC Campaigns is time consuming
    Daily management is usually required
    Campaigns are optimized regularly:
    Track conversions and and site interaction via analytics programs
    Budget allocation, bid optimization
    Day-parting
    Negative Keywords
    Keyword Matching
    Landing Page Testing
  • 18. Social Marketing
    Strategically plan social marketing campaigns for various clients
    Three main social sites
    Facebook, Twitter, YouTube.
    Marketing based on developing relationships and engagement with customers
    Its important to remember social media marketing is about making a connection, NOT making a sale
  • 19. Facebook
    Create facebookfanpage/profile graphic with unique URL
    Develop customized tabs
    Create contact page, so fans can contact directly on facebook
    Implement contests, and giveaways throughout the social campaign
    Develop facebook ads to drive more fans to page
    Share information and connect with existing and potential customers
  • 20. Twitter
    Create Twitter page, with custom background
    Target followers within a 60 miles radius or people who are interested in your brand, using various tools such as Twellow, or LocalTweeps
    Share information daily, and develop engagement with followers
    Create polls, asking questions, Twitpics, Twitvid, and coupons
    Drive traffic to website, and fanpage
  • 21. YouTube
    YouTube is the 2nd largest search engine in the world, so if your not on it or using it your missing out!
    Develop YouTube channel with custom background
    Add and optimize video, and develop text content so video shows in search results
    Post all videos on social sites, and website
  • 22. Other Social Sites
    FourSquare
    Location based
    LinkedIn
    Business based, can be individualized
    Digg
    Reddit
    Delicious
  • 23. Quick Tips
    Social Media Marketing takes time
    Not an overnight success.
    You only have 140 characters, make sure you are making it memorable.
    People are not trying to be sold on Social Media.
    Social Media is not a lead generator, it’s a communicator portal to develop relationships.
    Fans and followers want to get individualized attention.
    Giveaways, coupons, sales
  • 24. How to develop a unique URL
    Once you have created your Facebookfanpage, and have 25 fans, you should then create a unique URL.
    To do this go to: log into Facebook and go to http://facebook.com/username.
    Here you can then develop your own URL to a Facebook page.
    Before : http://www.facebook.com/?ref=home#!/pages/SingleThrow/204630371343
    After: http://facebook.com/SingleThrow
  • 25. Facebook URL
  • 26. Quick Statistics
    Years to reach 50 millions users
    Radio – 38 years
    TV-13 years
    Internet- 4 years
    iPod – 3 years
    Facebook - 200 million in less than a year
    80% of companies use social media for recruitment
    55-65 year old females are the fastest growing segment on social media
  • 27. In House or Outsource?
    Go Hybrid! Hire an Expert and Have Someone Knowledgeable In-House
    Experts are trained to handle online marketing campaigns and keep up-to-date on the latest industry news
    Experts fill gaps in in-house expertise, providing new & unique ideas for campaigns & additional bandwidth in your marketing department
    Having someone in-house in addition to hiring experts gives you the expertise you need to succeed while maintaining control and understanding
  • 28. Thank you!
    Get our slides online at:
    Follow us on social media:
    Facebook.com/singlethrow
    Twitter.com/singlethrow
    Facebook.com/JerseyShoreBusinessLeaders
    Twitter.com/jsbusleaders