Report Prepared for:

Authors: Sindhu Punnoose
Snigdho Chakravarty
Mike Masiye
Vipin Kumar
Postgraduate Diploma In Busines...
Xero Business Model
 Story : Xero presents itself as a solution towards online
accounting, bank reconciliation and invoic...
Xero Live
 Xero is a global company with offices in the United
States, United Kingdom, Australia and New Zealand
 Xero i...
Xero business model - Pure-play SaaS
 Replace traditional SW development/ purchase with ready
to use cloud SW with:
•

Li...
Value creation - Zott, Amit and Massa (2010).
 Business Model- Competitive advantage e.g. real-time
access to customers c...
How Value created by Xero?

• Better technology,
design, support –
customer love
every month

• book keeper &
ac functions...
Entrepreneurial ideation
 Strong drive toward supporting new/ small business
 All in one free software to get started
 ...
Thank You.

>>APMG 8117 MARKETING STRATEGY: CONFIDENTIAL
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Xerolive.com Case Study Analysis

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  • Xerolive.com Case Study Analysis

    1. 1. Report Prepared for: Authors: Sindhu Punnoose Snigdho Chakravarty Mike Masiye Vipin Kumar Postgraduate Diploma In Business AMPG 8119 Digital Enterprise Dr Robert Davis 2013 >>APMG 8117 MARKETING STRATEGY: CONFIDENTIAL
    2. 2. Xero Business Model  Story : Xero presents itself as a solution towards online accounting, bank reconciliation and invoicing - all essential elements for business and Xero makes its easy  Strategy: Xero offers free trial so that the customers can have a look and feel; Xero live then categorizes its offerings based upon the usage requirement of the customers: • Ideal for freelancers and small property investors • Great for most small businesses • Essential for businesses that bank or transact in foreign currencies >>APMG 8117 MARKETING STRATEGY: CONFIDENTIAL
    3. 3. Xero Live  Xero is a global company with offices in the United States, United Kingdom, Australia and New Zealand  Xero is the emerging leader in online accounting software  Xero offers accounting SaaS with benefits including: • multiple user access via the internet • low cost: free trial, no SW development, setup, maintenance or upgrade costs Unlimited online support, business solutions eg CRM, PoS, eCommerce, online integration … over 200 Xero add-on Partner applications • >>APMG 8117 MARKETING STRATEGY: CONFIDENTIAL
    4. 4. Xero business model - Pure-play SaaS  Replace traditional SW development/ purchase with ready to use cloud SW with: • Licencing, hosting & backup operations, consulting & training, find a specialist, customer support • Partnerships: accountants, bookkeepers, developers  Return: on-going revenue of fees charged per month/ usage >>APMG 8117 MARKETING STRATEGY: CONFIDENTIAL
    5. 5. Value creation - Zott, Amit and Massa (2010).  Business Model- Competitive advantage e.g. real-time access to customers current financial position  Model type –Infrastructure producers .Value created in networked nature  Benefits retuned to SH & Firm -Giving customers and partners loads of choice for connected systems to make doing business even better  Brand & Reputation- Global leader in online accounting& a public company  Financial performance - Have raised $145m fund  Value drivers- 300 developers, designers on same platform >>APMG 8117 MARKETING STRATEGY: CONFIDENTIAL
    6. 6. How Value created by Xero? • Better technology, design, support – customer love every month • book keeper & ac functions in same platform Novelty Business Lock-in *BC Efficiency •Available anytime, free trial, automated software installation like back ups etc. •*BC-Bundle complementarities >>APMG 8117 MARKETING STRATEGY: CONFIDENTIAL •Fast , Simple, customized invoicing
    7. 7. Entrepreneurial ideation  Strong drive toward supporting new/ small business  All in one free software to get started  Provides the tool so that you can focus on vision  Simplifies management of business accounts  Help maintain cash flow to keep business afloat  Proof of performance for investors/ bank support  Advertises cases of other Xero business people >>APMG 8117 MARKETING STRATEGY: CONFIDENTIAL
    8. 8. Thank You. >>APMG 8117 MARKETING STRATEGY: CONFIDENTIAL

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