Facebook presentation for Simply Zesty Winter Camp

Mission Give people the power to share and make the world more open and connected

best friend mom co-worker favorite band tv show tv show brother roommate girlfriend teammate restaurant clothing designer coffee shop favorite cereal celebrity dad Product vision Identity Connections Sharing >50B connections

European Figures USA 89m Over 95m Active Users in Europe Netherlands 1.5m Hungary 440k Australia 7m NZ 1.1m 1.5m 2m Czech Egypt 4.5m India 350k Romania 2m Egypt Switzerland 1.7m France 13m Germany 4.5m Ireland 1.1m Turkey 14.5m Italy 11.5m Russia 550k Sweden 2.7m Austria 1.0m Swiss 1.7m Finland 1.3m Portugal 700k Belgium 2.7m Norway 2.3m Greece 1.9m Denmark 2.1m UK 21.5m Spain 6.8m

Most engaging home page on the Internet Source: comScore July 2009 & Facebook Internal Data, Worldwide, September 2009 ~50% daily
Active users log in daily
Daily 22.2 minutes
Average minutes per usage day
2.6 visits
Average visits per usage day

Over 300 Million Active Users Open Registration Internationalization Sept 2009 300 M Gail’s Mother-In-Law joins Facebook

Social media popular across all age groups Worldwide social media reach Source: comScore, September 2009

connecting Mother Father Coworker Best Friend Roommate Sister Brother Girlfriend Me

Authentic Informed Connected Authentic Informed Connected The social marketing & information platform BRAND

What is Facebook doing to brand advertising?

Television

Online

Facebook

3 ways to create dialogue around your organisation

Guiding principles for brands
Make it social.
“ That’s what I do on Facebook.”
2. Keep it simple. “ If I understand something, I’m more likely to try it.” 3. Optimize for speed. “ If it’s fast, I’ll do more of it.” 4. Integrate. “Keep it within my Facebook experience.”

Homepage Image – Marks and Spencer

Become a Fan - Heineken

Event Advert – Mini Open Air Cinema

Virtual Gift – Guinness 250 th Birthday Send a branded gift to a friend and include a personal message.

Gift tab added to Fan Page

Connect overview

Social everywhere Game Consoles Web Mobile Desktop Identity Social Relevancy Distribution

Connect for the Web

Connect for desktop

Connect for iPhone applications

Facebook Connect for devices

CNN: Michael Jackson Broadcast Live Feed Widget:
Enabled users viewing the broadcast live on CNN to chat via Status Updates. Filter Status Updates by everyone watching the event, or by your friends. Status Updates to Facebook included attribution links.
Approximately 1 million users posted approximately 800k status updates CNN - Michael Jackson Broadcast

Developer resources Connect Wizard Widgets Page Developer Wiki

Get the latest Developer News Facebook Connect Page

http://www.simplyzesty.com	172
http://elearn.lcfe.ie	131
http://www.igopeople.com	16
http://www.slideshare.net	6
http://blog.wds7.com	4
http://www.mark-griffin.net	4
http://www.elearninglsc.com	3
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Facebook presentation for Simply Zesty Winter Camp

by Simply Zesty Ltd on Dec 03, 2009

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Facebook presentation for Simply Zesty Winter Camp — Presentation Transcript