The old rules don't apply anymore

The change has come. The revolution is here. . Are you ready?

23% of adults in Ireland use social networks Are they talking about you? More importantly..... Do they even know you exist?

23% of adults in Ireland use social networks

Are they talking about you?

More importantly.....

Do they even know you exist?

CONVERSATION START A

Word of mouth is the most trusted source of information

Word of mouth is the most trusted source of information

An estimated $1.4bn will be spent by brands on WOM marketing in 2009

They will be friends With a person.

Start with the assumption that no-one wants to be your friend

Give people a reason to love you Start hanging out with them Start talking TO them, not at them

Start hanging out with them

Start talking TO them, not at them

Be Original Be remarkable

Why start something just because? Do it because it's something you LOVE

Blogging can be frustrating

You may want to GIVE UP

Start a conversation

Ad Campaign Trade Publication In UK Or USA €5000

TV Ad Campaign - €10,000+

Trade Show €5000-10,000

Build Community

Traditional Media

Sweet FA

Hard Work

Your Year