What’s included in aMARKETING AUDIT? Created by SimplyDigitalMarketing.com
What isA MARKETING AUDIT? A review of the internal and external marketing environments as well as the company’s operation.
What’s included in aMARKETING AUDIT? Marketing Environments Marketing Strategy Marketing Department Marketing Systems Marketing Productivity Marketing Functions Source: Megicks, Donnelly, Harrison (2009)
1. MarketingENVIRONMENT The micro environment A review of the:
A FinalWORD A marketing audit, although time consuming, is worth the effort. The actions you find will feed your marketing plan, ensuring the right foundation is set for the business.
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InformationREFRENCES Phil Megicks, Ray Donnelly, Graham Harrison. (2009) The Marketing Planning Process. Elsevier, London.