Google + in a NUTSHELL Created by SimplyDigitalMarketing.com
What isGOOGLE +? Google + is a new Social Media platform set to rival the mighty Facebook...this could be big!
What’s all the fussABOUT? 3 Main things: Enhanced Socialising Tools Google Search Results Targeted Advertising
1.Enhanced SocialisingTOOLS Part 1 +Circles The ability to sort your followers/friends into groups e.g. Football mates, Colleagues, Marketing nerds. +Sparks Get suggestions about things you might be interested in e.g. The latest social media tool.
1.Enhanced SocialisingTOOLS Part 2 +Hangout Basically hangout with your mates via video. Interesting that Facebook and Skype have just hooked up! +Mobile Auto upload photos you have taken and send group texts.
Google searchRESULTS This is big for SEO- Part 1 When logged into Google, you will start to see results for those within your social network, who may not usually rank well for the phrase you are searching for! For example, search for ‘gift boxes’ and the result now includes Jane’s Gift Boxes who you are following on Twitter! She may not rank as well for these terms when you are logged out of Google.
Google searchRESULTS This is big for SEO- Part 2 Also, the new +1 button allows you to boost the rankings of a particular result; basically you are saying that this result is important to me, so please rank it higher. Note: this is whilst you are logged into Google and is for your results only.
TargetedADVERTISING The more you search whilst logged into Google and the more you use their new social network tool, the more they will know about what you like... ...so start chatting about the new HTC on Google +, expect to see an ad about it!
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