Your SlideShare is downloading. ×
0
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Social Media Revealed
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Revealed

286

Published on

The slides from a presentation called Social Media Revealed, held at The Business Club in Peterborough on Monday 4th July

The slides from a presentation called Social Media Revealed, held at The Business Club in Peterborough on Monday 4th July

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
286
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL MEDIA REVEALED<br />
  • 2. AIM:<br />MAKE YOU THINK DIFFERENTLY ABOUT SOCIAL MEDIA – AND ACT ON IT!<br />
  • 3. <ul><li> What Social Media is
  • 4. How it has developed
  • 5. Why it is so popular and so important
  • 6. Why you have a huge advantage
  • 7. What you can use it for
  • 8. What you need to do next</li></li></ul><li>What is Social Media?<br />
  • 9. What is Social Media? <br />
  • 10. What is Social Media? <br />
  • 11. What is Social Media? <br />Evolution<br />
  • 12. What is Social Media? <br />Evolution<br />Essential<br />
  • 13. What is Social Media?<br />
  • 14. What is Social Media?<br />
  • 15. What is Social Media?<br />
  • 16. What is Social Media?<br />
  • 17. What is Social Media?<br />
  • 18. What is Social Media?<br />
  • 19. What is Social Media?<br />200m<br />68%<br />
  • 20. What is Social Media?<br />+ 400<<br />
  • 21. What is Social Media?<br /><ul><li> Everything on the public Internet</li></li></ul><li>What is Social Media?<br /><ul><li> Everything on the public Internet
  • 22. Here to stay - impossible to go back</li></li></ul><li>What is Social Media?<br /><ul><li> Everything on the public Internet
  • 23. Here to stay - impossible to go back
  • 24. The future of your business</li></li></ul><li>Why do I keep hearing so much about it?<br />
  • 25. Why do I keep hearing so much about it?<br /><ul><li> Speed</li></li></ul><li>Why do I keep hearing so much about it?<br /><ul><li> Speed
  • 26. Participation</li></li></ul><li>Why do I keep hearing so much about it?<br /><ul><li> Speed
  • 27. Participation
  • 28. Relationships</li></li></ul><li>Why do I keep hearing so much about it?<br /><ul><li> Speed
  • 29. Participation
  • 30. Relationships
  • 31. Transparency</li></li></ul><li>Why do I keep hearing so much about it?<br /><ul><li> Speed
  • 32. Participation
  • 33. Relationships
  • 34. Transparency
  • 35. Not New!</li></li></ul><li>Why is it so important for my business?<br />
  • 36. Why is it so important for my business?<br /><ul><li> Owned (Marketing)</li></li></ul><li>Why is it so important for my business?<br /><ul><li> Owned (Marketing)
  • 37. Earned (PR)</li></li></ul><li>Why is it so important for my business?<br /><ul><li> Owned (Marketing)
  • 38. Earned (PR)
  • 39. Paid (Advertising)</li></li></ul><li>Why is it so important for my business?<br /><ul><li> Owned (Marketing)
  • 40. Earned (PR)
  • 41. Paid (Advertising)
  • 42. Networking</li></li></ul><li>Big business =<br /><ul><li> Slow
  • 43. Restricted
  • 44. Long decision making chain</li></li></ul><li>
  • 45. You know your stuff and you CARE<br />
  • 46. Big Business Social Media Rules:<br />
  • 47. Big Business Social Media Rules:<br /><ul><li>Don’t talk politics
  • 48. Don’t talk religion
  • 49. Don’t have an opinion</li></li></ul><li>Your Social Media Guidelines:<br />
  • 50. Your Social Media Guidelines:<br /><ul><li>Don’t just talk</li></li></ul><li>Your Social Media Guidelines:<br /><ul><li>Don’t just talk
  • 51. Don’t be aggressive</li></li></ul><li>Your Social Media Guidelines:<br /><ul><li>Don’t just talk
  • 52. Don’t be aggressive
  • 53. Don’t argue or abuse</li></li></ul><li>Your Social Media Guidelines:<br /><ul><li>Don’t just talk
  • 54. Don’t be aggressive
  • 55. Don’t argue or abuse
  • 56. Be Yourself!</li></li></ul><li>Advantages of social media: <br />
  • 57. Advantages of social media: <br /><ul><li> Reach</li></li></ul><li>Advantages of social media: <br /><ul><li> Reach
  • 58. Efficiency</li></li></ul><li>Advantages of social media: <br /><ul><li> Reach
  • 59. Efficiency
  • 60. Impact</li></li></ul><li>Advantages of social media: <br /><ul><li> Reach
  • 61. Efficiency
  • 62. Impact
  • 63. YOU multiplied</li></li></ul><li>What can I use it for?<br />
  • 64. What can I use it for?<br /><ul><li> Engage with your industry</li></li></ul><li>What can I use it for?<br /><ul><li> Engage with your industry
  • 65. Build authority</li></li></ul><li>What can I use it for?<br /><ul><li> Engage with your industry
  • 66. Build authority
  • 67. Customer service</li></li></ul><li>What can I use it for?<br /><ul><li> Engage with your industry
  • 68. Build authority
  • 69. Customer service
  • 70. Market research</li></li></ul><li>IF YOU ARE NOT DOING THESE THINGS, THE IMPACT IS OPPOSITE<br /><ul><li> Engage in your industry
  • 71. Build authority
  • 72. Customer service
  • 73. Market research</li></li></ul><li>IF YOU ARE NOT DOING THESE THINGS, THE IMPACT IS HUGE LOSS OF OPPORTUNITY <br />AND INCOME<br />
  • 74. You need to commit to using Social Media and you need to commit to doing it properly<br />
  • 75. Setting Social Media goals:<br />
  • 76. Setting Social Media goals:<br /><ul><li> What do you want to do?</li></li></ul><li>Setting Social Media goals:<br /><ul><li> What do you want to do?
  • 77. Who do you want to do it with?</li></li></ul><li>Setting Social Media goals:<br /><ul><li> What do you want to do?
  • 78. Who do you want to do it with?
  • 79. Want do you want to get out of it?</li></li></ul><li>Setting Social Media goals:<br /><ul><li> What do you want to do?
  • 80. Who do you want to do it with?
  • 81. Want do you want to get out of it?
  • 82. How are you going to measure it?</li></li></ul><li>A note on Social Media ROI....<br />“Not everything that counts can be counted and not everything that can be counted counts” – Albert Einstein<br />
  • 83. What you need to be prepared for:<br />
  • 84. What you need to be prepared for:<br /><ul><li> It will take time and money</li></li></ul><li>What you need to be prepared for:<br /><ul><li> It will take time and money
  • 85. You have to be ‘social’</li></li></ul><li>What you need to be prepared for:<br /><ul><li> It will take time and money
  • 86. You have to be ‘social’
  • 87. You will make mistakes</li></li></ul><li>What you need to be prepared for:<br /><ul><li> It will take time and money
  • 88. You have to be ‘social’
  • 89. You will make mistakes
  • 90. Social Media means INTEGRATION</li></li></ul><li>
  • 91. We want to help you!<br />
  • 92. Social Media Launchpad:<br />
  • 93. Social Media Launchpad:<br /><ul><li> How to start</li></li></ul><li>Social Media Launchpad:<br /><ul><li> How to start
  • 94. Where to start </li></li></ul><li>Social Media Launchpad:<br /><ul><li> How to start
  • 95. Where to start
  • 96. What to do</li></li></ul><li>Social Media Launchpad:<br /><ul><li> How to start
  • 97. Where to start
  • 98. What to do
  • 99. How to work smarter</li></li></ul><li>Social Media Launchpad:<br /><ul><li> How to start
  • 100. Where to start
  • 101. What to do
  • 102. How to work smarter
  • 103. Building better relationships</li></li></ul><li>Social Media Launchpad:<br /><ul><li> Social Media plan</li></li></ul><li>Social Media Launchpad:<br /><ul><li> Social Media plan
  • 104. Content strategy</li></li></ul><li>Social Media Launchpad:<br /><ul><li> Social Media plan
  • 105. Content strategy
  • 106. Goals, targets and ways to measure</li></li></ul><li>Social Media Launchpad:<br /><ul><li> Social Media plan
  • 107. Content strategy
  • 108. Goals, targets and ways to measure
  • 109. Support as you start</li></li></ul><li>This should be very expensive!<br />
  • 110. This should be very expensive!<br /><ul><li> Focussed on your business
  • 111. Clear path to follow
  • 112. Ongoing support</li></li></ul><li>Business Club Offer:<br />Half day work shop (4 hours)<br />Friday 2nd September, 8:30-12:30<br />Orton Hall Hotel<br />£69 per person<br />
  • 113. Business Club Members Offer:<br />Business Club members = £49 per person<br />Bring another person from your business at 50% discount<br />
  • 114. Call The Business Club NOW on 01733 513 003 to book your spot – limited to just 50 attendees<br />

×