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Social Media Revealed
 

Social Media Revealed

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The slides from a presentation called Social Media Revealed, held at The Business Club in Peterborough on Monday 4th July

The slides from a presentation called Social Media Revealed, held at The Business Club in Peterborough on Monday 4th July

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    Social Media Revealed Social Media Revealed Presentation Transcript

    • SOCIAL MEDIA REVEALED
    • AIM:
      MAKE YOU THINK DIFFERENTLY ABOUT SOCIAL MEDIA – AND ACT ON IT!
      • What Social Media is
      • How it has developed
      • Why it is so popular and so important
      • Why you have a huge advantage
      • What you can use it for
      • What you need to do next
    • What is Social Media?
    • What is Social Media?
    • What is Social Media?
    • What is Social Media?
      Evolution
    • What is Social Media?
      Evolution
      Essential
    • What is Social Media?
    • What is Social Media?
    • What is Social Media?
    • What is Social Media?
    • What is Social Media?
    • What is Social Media?
    • What is Social Media?
      200m
      68%
    • What is Social Media?
      + 400<
    • What is Social Media?
      • Everything on the public Internet
    • What is Social Media?
      • Everything on the public Internet
      • Here to stay - impossible to go back
    • What is Social Media?
      • Everything on the public Internet
      • Here to stay - impossible to go back
      • The future of your business
    • Why do I keep hearing so much about it?
    • Why do I keep hearing so much about it?
      • Speed
    • Why do I keep hearing so much about it?
      • Speed
      • Participation
    • Why do I keep hearing so much about it?
      • Speed
      • Participation
      • Relationships
    • Why do I keep hearing so much about it?
      • Speed
      • Participation
      • Relationships
      • Transparency
    • Why do I keep hearing so much about it?
      • Speed
      • Participation
      • Relationships
      • Transparency
      • Not New!
    • Why is it so important for my business?
    • Why is it so important for my business?
      • Owned (Marketing)
    • Why is it so important for my business?
      • Owned (Marketing)
      • Earned (PR)
    • Why is it so important for my business?
      • Owned (Marketing)
      • Earned (PR)
      • Paid (Advertising)
    • Why is it so important for my business?
      • Owned (Marketing)
      • Earned (PR)
      • Paid (Advertising)
      • Networking
    • Big business =
      • Slow
      • Restricted
      • Long decision making chain
    • You know your stuff and you CARE
    • Big Business Social Media Rules:
    • Big Business Social Media Rules:
      • Don’t talk politics
      • Don’t talk religion
      • Don’t have an opinion
    • Your Social Media Guidelines:
    • Your Social Media Guidelines:
      • Don’t just talk
    • Your Social Media Guidelines:
      • Don’t just talk
      • Don’t be aggressive
    • Your Social Media Guidelines:
      • Don’t just talk
      • Don’t be aggressive
      • Don’t argue or abuse
    • Your Social Media Guidelines:
      • Don’t just talk
      • Don’t be aggressive
      • Don’t argue or abuse
      • Be Yourself!
    • Advantages of social media:
    • Advantages of social media:
      • Reach
    • Advantages of social media:
      • Reach
      • Efficiency
    • Advantages of social media:
      • Reach
      • Efficiency
      • Impact
    • Advantages of social media:
      • Reach
      • Efficiency
      • Impact
      • YOU multiplied
    • What can I use it for?
    • What can I use it for?
      • Engage with your industry
    • What can I use it for?
      • Engage with your industry
      • Build authority
    • What can I use it for?
      • Engage with your industry
      • Build authority
      • Customer service
    • What can I use it for?
      • Engage with your industry
      • Build authority
      • Customer service
      • Market research
    • IF YOU ARE NOT DOING THESE THINGS, THE IMPACT IS OPPOSITE
      • Engage in your industry
      • Build authority
      • Customer service
      • Market research
    • IF YOU ARE NOT DOING THESE THINGS, THE IMPACT IS HUGE LOSS OF OPPORTUNITY
      AND INCOME
    • You need to commit to using Social Media and you need to commit to doing it properly
    • Setting Social Media goals:
    • Setting Social Media goals:
      • What do you want to do?
    • Setting Social Media goals:
      • What do you want to do?
      • Who do you want to do it with?
    • Setting Social Media goals:
      • What do you want to do?
      • Who do you want to do it with?
      • Want do you want to get out of it?
    • Setting Social Media goals:
      • What do you want to do?
      • Who do you want to do it with?
      • Want do you want to get out of it?
      • How are you going to measure it?
    • A note on Social Media ROI....
      “Not everything that counts can be counted and not everything that can be counted counts” – Albert Einstein
    • What you need to be prepared for:
    • What you need to be prepared for:
      • It will take time and money
    • What you need to be prepared for:
      • It will take time and money
      • You have to be ‘social’
    • What you need to be prepared for:
      • It will take time and money
      • You have to be ‘social’
      • You will make mistakes
    • What you need to be prepared for:
      • It will take time and money
      • You have to be ‘social’
      • You will make mistakes
      • Social Media means INTEGRATION
    • We want to help you!
    • Social Media Launchpad:
    • Social Media Launchpad:
      • How to start
    • Social Media Launchpad:
      • How to start
      • Where to start
    • Social Media Launchpad:
      • How to start
      • Where to start
      • What to do
    • Social Media Launchpad:
      • How to start
      • Where to start
      • What to do
      • How to work smarter
    • Social Media Launchpad:
      • How to start
      • Where to start
      • What to do
      • How to work smarter
      • Building better relationships
    • Social Media Launchpad:
      • Social Media plan
    • Social Media Launchpad:
      • Social Media plan
      • Content strategy
    • Social Media Launchpad:
      • Social Media plan
      • Content strategy
      • Goals, targets and ways to measure
    • Social Media Launchpad:
      • Social Media plan
      • Content strategy
      • Goals, targets and ways to measure
      • Support as you start
    • This should be very expensive!
    • This should be very expensive!
      • Focussed on your business
      • Clear path to follow
      • Ongoing support
    • Business Club Offer:
      Half day work shop (4 hours)
      Friday 2nd September, 8:30-12:30
      Orton Hall Hotel
      £69 per person
    • Business Club Members Offer:
      Business Club members = £49 per person
      Bring another person from your business at 50% discount
    • Call The Business Club NOW on 01733 513 003 to book your spot – limited to just 50 attendees