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Gamification

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A talk on the history and process of Gamification.

A talk on the history and process of Gamification.


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  • 1. GAMIFICATIONThe use of game elements and gamedesign techniques in non-gamecontexts.
  • 2. 1912
  • 3. 1980Richard Bardel MUD1
  • 4. Thomas W. Malone James Paul Gee
  • 5. 2002Private- Academic - Military
  • 6. 2003Nick Pelling and the gamification of consumer products.
  • 7. 2005 - 2008Gamification services for companies
  • 8. Kevin Werbach, Wharton School2012
  • 9. ThinkingHOW TO GAMIFYYOUR PROJECT
  • 10. Thinking“ I AM A GAME DESIGNER”Approaching things like a game designer means thatyou will have a different orientation than if youwere, say, a business manager.
  • 11. ThinkingPARTICIPANTS ARE PLAYERS.Subtly different from thinking of them as users orconsumers.
  • 12. ThinkingPLAYERS PLAYGet your players playing.Keep them playing.
  • 13. ThinkingDEFINEDELINEATEDESCRIBEDEVISEGOALSBEHAVIOURSPLAYERSLOOPS
  • 14. ThinkingDEFINEWhat is the desired out come?What will determine success or failure?Emphasize the end goal rather how you will achieve it.
  • 15. 2000Dennis Crowley – Alex Rainart
  • 16. 2005
  • 17. 2007Dennis Crowley – Naveen Selvadurai
  • 18. ThinkingDELINEATEWhat do you want your players to do?Specifically.
  • 19. ThinkingWhat metrics will allow you to measure them?
  • 20. ThinkingDynamics(The why)How the game make sense:Narrative, Constraints, Emotions, Purpose,Relationships.
  • 21. ThinkingDESCRIBEDemographics.Psychographics.
  • 22. ThinkingChorewars.com
  • 23. ThinkingJane McGonigal’s Superbetter.com
  • 24. ThinkingDESCRIBEDemographics.Psychographics.
  • 25. ThinkingCompassionategames.com
  • 26. ThinkingJos Van Bedoff
  • 27. ThinkingDynamicsMechanics(The how)The verbs: Challenges, Competitions, Chance,cooperation, feedback, resource acquisition,rewards, transactions, win states.
  • 28. ThinkingDEVISEEngagement Loops.Progression Loops.
  • 29. ThinkingELEMENTSAchievementsAvatarsBadgesCollectionsContent UnlockingGiftingLeaderboardsLevelsPointsQuestsSocial GraphsTeamsVirtual Good.
  • 30. ThinkingELEMENTSAchievementsAvatarsBadgesCollectionsContent UnlockingGiftingLeaderboardsLevelsPointsQuestsSocial GraphsTeamsVirtual Good.
  • 31. ThinkingMotivationActionFeedback
  • 32. ThinkingWhat kind of feedback will players receive?
  • 33. ThinkingFreerice.com
  • 34. ThinkingWhat kind of feedback will players receive?
  • 35. Mihaly Czikszentmihalyi
  • 36. ThinkingDEVISEEngagement Loops.Progression Loops.Openbadges.org
  • 37. ThinkingLinkedin.com
  • 38. ThinkingDuolingo.com
  • 39. ThinkingThe best example is not the one that uses the most elementsbut the one that uses elements most effectively.DynamicsMechanicsElements
  • 40. ThinkingDEFINEDELINEATEDESCRIBEDEVISEGOALSBEHAVIOURSPLAYERSLOOPS
  • 41. GAMIFICATIONThe use of game elements and gamedesign techniques in non-gamecontexts.
  • 42. Thinking“In every job that must bedone, there is an element offun. You find the fun and snap!The job is a game.”-Mary Poppins