GAMIFICATIONThe use of game elements and gamedesign techniques in non-gamecontexts.
1912
1980Richard Bardel MUD1
Thomas W. Malone James Paul Gee
2002Private- Academic - Military
2003Nick Pelling and the gamification of consumer products.
2005 - 2008Gamification services for companies
Kevin Werbach, Wharton School2012
ThinkingHOW TO GAMIFYYOUR PROJECT
Thinking“ I AM A GAME DESIGNER”Approaching things like a game designer means thatyou will have a different orientation tha...
ThinkingPARTICIPANTS ARE PLAYERS.Subtly different from thinking of them as users orconsumers.
ThinkingPLAYERS PLAYGet your players playing.Keep them playing.
ThinkingDEFINEDELINEATEDESCRIBEDEVISEGOALSBEHAVIOURSPLAYERSLOOPS
ThinkingDEFINEWhat is the desired out come?What will determine success or failure?Emphasize the end goal rather how you wi...
2000Dennis Crowley – Alex Rainart
2005
2007Dennis Crowley – Naveen Selvadurai
ThinkingDELINEATEWhat do you want your players to do?Specifically.
ThinkingWhat metrics will allow you to measure them?
ThinkingDynamics(The why)How the game make sense:Narrative, Constraints, Emotions, Purpose,Relationships.
ThinkingDESCRIBEDemographics.Psychographics.
ThinkingChorewars.com
ThinkingJane McGonigal’s Superbetter.com
ThinkingDESCRIBEDemographics.Psychographics.
ThinkingCompassionategames.com
ThinkingJos Van Bedoff
ThinkingDynamicsMechanics(The how)The verbs: Challenges, Competitions, Chance,cooperation, feedback, resource acquisition,...
ThinkingDEVISEEngagement Loops.Progression Loops.
ThinkingELEMENTSAchievementsAvatarsBadgesCollectionsContent UnlockingGiftingLeaderboardsLevelsPointsQuestsSocial GraphsTea...
ThinkingELEMENTSAchievementsAvatarsBadgesCollectionsContent UnlockingGiftingLeaderboardsLevelsPointsQuestsSocial GraphsTea...
ThinkingMotivationActionFeedback
ThinkingWhat kind of feedback will players receive?
ThinkingFreerice.com
ThinkingWhat kind of feedback will players receive?
Mihaly Czikszentmihalyi
ThinkingDEVISEEngagement Loops.Progression Loops.Openbadges.org
ThinkingLinkedin.com
ThinkingDuolingo.com
ThinkingThe best example is not the one that uses the most elementsbut the one that uses elements most effectively.Dynamic...
ThinkingDEFINEDELINEATEDESCRIBEDEVISEGOALSBEHAVIOURSPLAYERSLOOPS
GAMIFICATIONThe use of game elements and gamedesign techniques in non-gamecontexts.
Thinking“In every job that must bedone, there is an element offun. You find the fun and snap!The job is a game.”-Mary Popp...
Gamification
Gamification
Gamification
Gamification
Gamification
Gamification
Gamification
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Gamification

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A talk on the history and process of Gamification.

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Gamification

  1. 1. GAMIFICATIONThe use of game elements and gamedesign techniques in non-gamecontexts.
  2. 2. 1912
  3. 3. 1980Richard Bardel MUD1
  4. 4. Thomas W. Malone James Paul Gee
  5. 5. 2002Private- Academic - Military
  6. 6. 2003Nick Pelling and the gamification of consumer products.
  7. 7. 2005 - 2008Gamification services for companies
  8. 8. Kevin Werbach, Wharton School2012
  9. 9. ThinkingHOW TO GAMIFYYOUR PROJECT
  10. 10. Thinking“ I AM A GAME DESIGNER”Approaching things like a game designer means thatyou will have a different orientation than if youwere, say, a business manager.
  11. 11. ThinkingPARTICIPANTS ARE PLAYERS.Subtly different from thinking of them as users orconsumers.
  12. 12. ThinkingPLAYERS PLAYGet your players playing.Keep them playing.
  13. 13. ThinkingDEFINEDELINEATEDESCRIBEDEVISEGOALSBEHAVIOURSPLAYERSLOOPS
  14. 14. ThinkingDEFINEWhat is the desired out come?What will determine success or failure?Emphasize the end goal rather how you will achieve it.
  15. 15. 2000Dennis Crowley – Alex Rainart
  16. 16. 2005
  17. 17. 2007Dennis Crowley – Naveen Selvadurai
  18. 18. ThinkingDELINEATEWhat do you want your players to do?Specifically.
  19. 19. ThinkingWhat metrics will allow you to measure them?
  20. 20. ThinkingDynamics(The why)How the game make sense:Narrative, Constraints, Emotions, Purpose,Relationships.
  21. 21. ThinkingDESCRIBEDemographics.Psychographics.
  22. 22. ThinkingChorewars.com
  23. 23. ThinkingJane McGonigal’s Superbetter.com
  24. 24. ThinkingDESCRIBEDemographics.Psychographics.
  25. 25. ThinkingCompassionategames.com
  26. 26. ThinkingJos Van Bedoff
  27. 27. ThinkingDynamicsMechanics(The how)The verbs: Challenges, Competitions, Chance,cooperation, feedback, resource acquisition,rewards, transactions, win states.
  28. 28. ThinkingDEVISEEngagement Loops.Progression Loops.
  29. 29. ThinkingELEMENTSAchievementsAvatarsBadgesCollectionsContent UnlockingGiftingLeaderboardsLevelsPointsQuestsSocial GraphsTeamsVirtual Good.
  30. 30. ThinkingELEMENTSAchievementsAvatarsBadgesCollectionsContent UnlockingGiftingLeaderboardsLevelsPointsQuestsSocial GraphsTeamsVirtual Good.
  31. 31. ThinkingMotivationActionFeedback
  32. 32. ThinkingWhat kind of feedback will players receive?
  33. 33. ThinkingFreerice.com
  34. 34. ThinkingWhat kind of feedback will players receive?
  35. 35. Mihaly Czikszentmihalyi
  36. 36. ThinkingDEVISEEngagement Loops.Progression Loops.Openbadges.org
  37. 37. ThinkingLinkedin.com
  38. 38. ThinkingDuolingo.com
  39. 39. ThinkingThe best example is not the one that uses the most elementsbut the one that uses elements most effectively.DynamicsMechanicsElements
  40. 40. ThinkingDEFINEDELINEATEDESCRIBEDEVISEGOALSBEHAVIOURSPLAYERSLOOPS
  41. 41. GAMIFICATIONThe use of game elements and gamedesign techniques in non-gamecontexts.
  42. 42. Thinking“In every job that must bedone, there is an element offun. You find the fun and snap!The job is a game.”-Mary Poppins
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