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"Business Case" for Social Media #2
 

"Business Case" for Social Media #2

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    "Business Case" for Social Media #2 "Business Case" for Social Media #2 Presentation Transcript

    • Social Media Tools
    • Types of Social Media
      2
      Purely Social
      Content-sharing
      Microblogging
    • Facebook
      Most visited social network worldwide
      Over 300 million active users
      About 70 percent of Facebook users are outside the United States
      Fastest growing demographic is those 35 years old and older
      Purpose: Users add friends and send them public or private messages, and update their personal profiles to notify friends about themselves.
    • The Facebook Fan Page
      Free profile for an organization, product or public figure
      Engage target audience with announcements, photos, videos, event invitations, links, surveys
      Fans can leave messages and comment on postings
      Challenge: Keeping fans engaged
    • Benefits of Facebook
      Potential to reach millions and gain instant feedback
      Fan page postings appear in all fans’ personal feeds
      Multiple fan pages can showcase several components of an organization
      Target a specific or broad audience
      Facebook ads: advertise fan pages and more
      5
    • UPMC on Facebook
      6
      Patient comments:
    • LinkedIn
      Simple, career-focused social network
      More than 50 million registered users, spanning about 200 countries
      Users create profiles similar to resumes and connect with current and former colleagues
      Popular for job seekers and recruiters
    • Benefits of LinkedIn
      Profiles are public and searchable in Google
      Employers can list jobs and search for candidates
      Users can upload documents and post information about upcoming meetings and events
      A company executive can create a searchable online presence with little risk
    • Twitter
      • Users send and read short messages
      • 55 Million monthly visits
      • Each user has a personal timeline, or a live feed of posts from other accounts they subscribe to
      • The public timeline includes messages sent by all users
      • A list of trending topics reveals the site’s most popular discussions
    • Twitter Terminology
      Tweet: To post a message
      RT or Re-Tweet: To re-post a tweet sent by another user
      Follow: To add a user to your personal timeline
      @Reply: To reply to or comment on another user’s tweet
      Hashtag: The pound sign (#). Used in front of key words, allowing users to follow a series of tweets
    • Twitterview
      Twitterview: An interview that takes place publicly on Twitter, allowing users to follow the conversation in real time and post questions
      Hashtag: #kidsflu
    • Benefits of Twitter
      • Traditional media tells us what happened. Twitter tells us what’s happening right now.
      • Trending topics provide story ideas for journalists
      • Media outlets post links to stories
      • All tweets are public, searchable
      • Journalists can quickly research public opinion on a topic
      • Organizations can monitor what’s being said and identify trends
    • UPMC on Twitter
      13
    • Flickr
      A photo-sharing social network
      Hosts more than 4 billion images
      Owned by Yahoo!
      Commonly used as a photo repository for bloggers
      Users can upload, organize and share photos
      Photos can be assigned key words to improve search function
      ‘Explore’ feature showcases photos by date, popularity, and most interesting
      14
    • Benefits of Flickr
      Provide access to official photo content for bloggers and other citizen journalists
      Use Creative Commons licensing to place restrictions on photo usage
      Photos can be found through Yahoo! and Google image search engines
      15
    • YouTube
      A video-sharing social network
      1 Billion views per day
      Owned by Google
      Users can rate, comment on, or share videos by email or posting them to other social networks.
      Videos with high ratings and view counts are easier to find through search and video recommendations
      Ultimate goal: “Go viral”
    • Benefits of YouTube
      An additional resource for media, bloggers and others to view and download video content
      Contribute to your organization’s reputation by creating one or several official YouTube Channels
      Embrace positive videos
      Filter out negative videos
    • UPMC on YouTube