Social Media With MessageMakersPresentation Transcript
Firstly, what is Social Media and
why should a brand take it
seriously as a viable form of
●Social Media is a 'new term' relating to a variety of online activities
designed to enable, encourage, and coordinate technology with social
interaction through the construction of words, pictures, videos, and audio.
...basically, its people having conversations online – engaging and
connecting with each other using the internet....
There are over 185 social networking websites
Social Media and Social Networking is far
reaching and takes several online forms....
✔Micro Blogging, ie, Twitter
✔Social Bookmarking Sites
✔Video Sharing Sites
✔Photo Sharing Sites
Social Media has got a lot of 'buzz' in recent years due to how
quickly it appears to have become mainstream.
Years taken to reach 50m users....
But Facebook added 100m
users in only 9mths....
Four Shifts that Social Media
1. We have Moved online...
-24 of the top 25 newspaper titles are experiencing record decline
-78% of Business Owners no longer buy a newspaper
-The News finds us via Social Media – products, services and brands follow
2. Information online is being searched for in
-YouTube is now the worlds second largest search engine
-We listen to Podcasts subscribe to RSS feeds, etc.
-Facebook has overtaken Google in the US as the most popular website
3. Open Communication – sharing...
users expect to read comments, Reviews, ratings, etc.
-14% of UK consumers believe what a brand tells them
-78% of UK Consumers believe what fellow consumers tell them
-25% of the search results for the worlds top 20 brands are links
to user generated content
- wikipedia has over 13,000,000 articles
4. Users only subscribe to info that interests
them, thats all...
-Opted in Email Newsletter
-Become a 'fan' on Facebook – valuable 'opt in'
-As cultures and age ranges grow
(a 523% increase in over 55yr olds on Facebook in 2009)
Whom influences who?
● Will the brand continue to be the first visit after they search Google?
●After a Google search a user could now land on Facebook, Twitter,
Forums, Blogs – content by the brand or the consumer or both?
●The launch of the 'Social Brand' which encapsulates customer-focused,
consumer led and influenced business. Business and brands need to
engage and talk to consumers – consumers will ask brands to deliver
Social Media also enables brands to market
using a medium and style that consumers
now expect and desire.
Traditional advertising is designed to
interrupt your day (push marketing)...
The average UK consumer is exposed to 3000 images per day.
Couple that with the fact that
technology is making it harder
to get the attention of
consumers through traditional
Spam Filters stop eshots being delivered, Caller
ID stops call centres getting through, and with
Digital TV we often fast forward through the
Interruption (Push) Permission (Pull)
Let people find you when researching
Still affective but getting more difficult
the market – 'Pull' them in (opt in).
Social Media goes mobile....
If 2009 was the 'year of Social Media' then 2010 is the year that Social goes Mobile....
●80% of Twitter updates are from Mobile
●16m UK users access Facebook via their mobile
●200,000,000 iPhone Application downloads so far
●149% growth in 2009 of mobile internet use – 65% was the iPhone
Consumer experiences can be shared on mass as they happen-
complaints and praises can be instant.
Return on Investment in Social Media...?
Gary Vaynerchuk grew his family business
from $4 to $50m using Social Media
-$15,000 spent on Direct mail delivered him 200 new customers
-$7,5000 spent on Billboards delivered him 300 new customers
- But a fraction of that spent on Twitter delivered him 1,800 new customers
Burger Kings 'Whopper Sacrifice' Facebook
Application reached a huge audience and
delivered an unprecidented ROI...
-cost an estimated $50,000
-Return on Investment an estimated $400,000 in press/media value
-32 million Free Media Impressions
37% of 'Generation Y' were aware of the new
Ford Fiesta via Social Media prior to its launch
“You can't just say it. You have to get the people to say it to each other.”
James Farley, CMO Ford
Sold $3,000,000 worth of
computers on Twitter
Invested $15k in Social Media
and drove up website traffic by 300% and
sales up by 20%
Increased sales by 29%
In July 2010 solely by using Facebook.
MessageMakers are a Social
Media Marketing Agency...
We are a small but innovative team of Social Media
'geeks', or 'experts' (whichever you prefer) that
create compelling, engaging, and far reaching
Social Media campaigns and combine our
expertise with our unique Social Media software to
provide unparalleled and revolutionary target
Why Outsource Social Media...
We live, sleep, and eat Social Media.
A fast moving industry where if you are active you need to be forward thinking
constantly evolving daily. Social Media transforms marketing activity into real
Social Media is Time Consuming
You have to be always there in Social Media.
Your customers and potential customers can now engage with brands (in two way
dialogue) 24/7 and you need to be involved.
Unique Target Marketing Software
With our bespoke technology we can find potential 'target profile' customers,
introduce them to your brand, and then market directly to them.
Four key MessageMakers
Social Media services....
1. Additional Branding and Features
There are only limited links to other areas of the New Look web presence from the
New look Facebook page and the branding opportunities are not being fully
maximised on the Facebook fanpage. We would create an extensive, branded,
presence within Facebook for New Look. Unlike a traditional web presence
Facebook branding can change continually, maximising the 'shop window' and
functionaility of the page.
2. Activity Management.
We manage all daily posts and interaction with users, ie,
answering questions, etc, working closely with key staff.
Daily posts are a variety of text, video, images, url links,
and so on, designed to engage and generate interaction
as well as tag linked for inclusion in relevant Search
Its important that brands on Social Media are constantly
active, engaging, and entertaining in Social Media and
that customers questions are answered, with all activity
being responded to quickly and correctly.
The average time spent on Facebook is now 3.5 hrs
daily, with users checking their Facebook page an
average of 5 times each day. 28.3m UK users are now
active Facebook users with 80% of Twitter updates now
being from mobile...
As a Facebook audience grows ('fans') then the level
of customer-to-customer and customer-to-brand
increases, ie, 'posts' from customers and comments
against brand 'posts'.
This activity needs constant (time consuming)
monitoring to ensure that not only are all user
interaction/questions, etc, responded to, but also that
any profanity or brand damaging content is removed
or alerted and responded to- the development and
management of a Social Media Marketing Policy.
Your Social online community will talk to each other
about you but this needs consistent monitoring and
brand interjection and involvement when required.
4. Unique Target Marketing.
A Facebook page will naturally attract 'fans' from those users already aware of the
brand (existing customers) who may search for the brand of (more commonly) follow a
link from a brand website, etc.
However, MessageMakers software allows us to find and introduce
to a brand potential customers that fit your 'target profile'.
This transforms the value of the fanbase into not only existing
customers but also new customers that a new relationship
is formed with.
We cannot force users to join a Facebook
page, we can only invite them, they must decide
to join the page themselves – an extremely
powerful 'opt in'. We can however guarantee
minimum numbers of 'fans' who will join
monthly (upto 10k monthly). No other
marketing medium can deliver such
targeting with such a powerful opt in
Why Focus More on Social
Media? The eight core objectives that we
build into an overall Social Media Strategy....
1. Engagement with Customers.
Your customers are now 'hanging out' on Social Networking sites and that is where they
want to be talked to and have conversations – with the brands that they like as well as
As a brand you can talk to and engage with your customers, who in turn are your best
advocates and with your stimulation will generate effective 'word of mouth', as long as
your Social Media structure is considered and managed.
'hang out' where your customers are now spending most of their time and are most
receptive to being engaged with. 24 of the worlds top 25 newspaper titles are
experiencing record decline as the news now finds us via Social Media (and now brands,
products, and businesses).
Although the attitude on Social Media is more inline with PR and 'hanging out' with your
customers, your online customer community wants to know what else they can get out of
their relationship with you. Drive sales both within Facebook, Twitter, or YouTube, as well
as to external 'places', ie, web traffic or foot flow.
Old Spice Body Wash increased sales by 107% in one month using Social Media and
Domino's Pizza generated a 29% increase in sales by using Facebook in July 2010.
3. Find New Customers.
MessageMakers unique Social Media software enables us step beyond natural organic
growth of a Facebook page (or Twitter profile) into proactively finding and inviting users
that fit your 'target profile' or are members of competitor group pages, and so on.
We can guarantee anything up to 10,000 'fans' per month. We cannot force users to join
your page but will consistently find and invite users, guaranteeing to surpass our
minimum agreed figures.
Facebook users are now getting much more protective about their 'wall' on Facebook,
hence, they are increasingly more selective about the brands that they become 'fans' of
on Facebook. They will only join and engage with brands and businesses that they
genuinely want to know more about and receive messages from onto their personal
4. Build Brand Visibility and Loyalty.
Social Media is extremely time consuming but MessageMakers eat and sleep it. By
being consistently active we are always there and active with your growing online
customer community, ensuring its inviting, engaging, and fun.
Through developing a Social Media strategy plan we ensure that a brand message is
pushed into all areas of the web, in the right way, engaging with users and harnessing
peer to peer recommendations and consumer advocates.
By combining the viral nature of Social Media with our targeting software and Social
Marketing expertise we can ensure that your brand is exactly where your customers are
now 'hanging out'. The are talking about you anyway, you just need to be present, and
Although a little down the list for many clients who at first want to focus on the unique
marketing and sales opportunities of Social Media, the valuable research pool that Social
Media (especially Facebook) delivers is unique.
An immediate feedback group who are engaged and more than willing to share,
comment, and get deeper involved with the brand. The knock on to the customer
relationship is a more entrenched feeling of value and importance to the brand.
Ask customers what they want. In the past it was too restrictive to get the attention of so
many target customers who were engaged and interested enough to provide an opinion
– a harnessed customer community cares about the brand and its direction.
6. Customer Service.
Social Media is not just about sales and marketing, it is a broadcast tool that delivers any
message to the place where your customers now spend their time and are active.
Brands can communicate messages instantly to your customers – from announcements,
product changes, opening times, anything that your customers need to know.
Customer support queries can be aired by clients on a Facebook page for example and
not necessarily answered by the brand - maybe your customers can answer questions
(or complaints) for you in a more direct manor than you can as the brand.
Many of our clients report a reduction in call centre traffic through effective Social Media
structure with customers posting queries or messaging via Social Media – if invited.
7. Influence Behaviour and Promotion.
Users in your marketplace are going to talk about your market, the products within it,
and your brand. Whether their conversation is good or bad you need to be involved
in it. Either just to observe or to get involved and influence what is being said about
A brand needs to allow your online community talk to each other and generate
online 'word of mouth' (the marketing Holy Grail). The New Look brand needs to
monitor and ensure the conversation is correct and 'dip in and out' of the
conversation as appropriate.
80% of Twitter updates are now from mobile with 76% of UK users using Facebook
from their mobile – a bad customer experience can be imprinted on the internet (and
read by the each engines) within seconds.
14% of UK consumers believe what a brand tells them, 78% believe what their
fellow consumers tell them. Your customers can be your best advocate and
advertisement (online 'word of mouth') but it needs to be consistently monitored.
8. Search Engine Optimisation.
Structured Social Media has a huge impact upon Search Engine Optimisation.
All activity posted on any of your Social Networking Platforms by MessageMakers is
tag linked to create powerful contextual link building from trusted and reputable
Since February 2010 Facebook now reads Facebook pages and Twitter 'tweets' just
as it would a traditional website. In itself this enables a Social Media active brand to
create a far reaching web presence that can create 'Page Dominance' across the
leading search engines.
Couple the above with 80% of Twitter updates now being from mobile means that
consumers now update from anywhere, instantly. What does this do for bad
customer experiences? Tweet they can 'tweet' their dissatisfaction instantly and this
is stamped on the internet for Search Engine recognition. Its is important for a brand
to influence control and influence wherever possible across all avenues of Social.
A team of 11 who live, breath, and sleep Social Media.
Including ex-Google staff with a wealth of knowledge and
expertise in targeted online marketing.
Based in the Isle of Man with customers spread
throughout the UK, Europe, and beyond, covering a wide
range of B2B and B2C markets and industries.
MessageMakers was formed in 2009 from combining
two successful online marketing and new media
companies into one brand that has so far seen massive
growth in a fast changing marketplace.
We manage the presences and have been involved in
pioneering Social Media campaigns for some of the worlds
leading brands and remain at the very forefront of results-
orientated Social Media Marketing.
Social Media is a brand investment, driven by a need for
brands to now be 'hanging out' with their customers in the
place that they are now 'hanging out'. A very different
proposition to more 'traditional' media that can be more
precisely measured, ie, PPC advertising, SEO, etc.