Innovation with mobile communication<br />MORGENBRIEFING DEN 1. DECEMBER 2009<br />Jeppe Hansen, direktør & Simon Kibsgård...
Agenda<br />It’sTime to go mobile<br />YourMobile Concept<br />RethinkYour service<br />How to getthere<br />Convincedyet?...
It’s time to go mobile<br />3<br />
Mobile sites to day<br />
Worldwide<br />Worldwide mobile phone 286.1 million units in Q2 2009 (6.1 % decrease)<br />Worldwide Smartphone 40 million...
Mobile Media USAGE Growing 17 % a year (UK)<br />Source: <br />Product: MobiLens<br />Data: Three month average ending Jun...
Your Mobile Concept<br />
How to do ”web 2 mobile”<br />Rethink! – don’tshrink<br />Context is king<br />Micro boredomis free time<br />Adaptgracefu...
What time do weuse Mobile Internet? (NO)<br />9<br />Source: http://gallup-tns.no <br />
Rethinkyour service<br />
Arla cookbook- One gigantic website<br />11<br />
Arla cookbook- CustomersLooking for inspiration<br />12<br />
Arla cookbook- One focused service<br />13<br />
KRAFT Foods Assistant<br />14<br />
Web2Mobile  & 1 click information<br />
oneClickUpdate<br />Visit a service on the net<br />Selectthe informations youwant to takewithyouon the mobile<br />Typeyo...
Århus KOMMUNEs BIBLIOtEkER<br />Searchmaterials<br />Check your reservations<br />renewyourbooks<br />Securelogin<br />Eve...
Mobile webSites VS Desktop Websites<br />18<br />
Context is KING<br />19<br />
20<br />
DSB S-tog<br />
Mobile quiz<br />22<br />Come back for more<br />Competitionworks!<br />Videos in second<br />
Pepsi for all<br />Scan to win<br />Know at once<br />Everybodywins<br />Claimpricewithin an hour<br />Draw customers to y...
Julekalender<br />24<br />
Statistic setup 2D barcode Xmas Campaign<br />Tracking cross channels :<br />Posters 300<br />Flyers 30.000<br />Offline m...
26<br />
14 minutter<br />27<br />
Starkconcept<br />2D barcodeonproduct labels<br />10.000 productnumbers<br />Gethelp / more info<br />Return input /compla...
Spejdernet – Scoutin’<br />
What 2 do with 2D barcodes ?<br />Offline goes online<br />Scan the same code and getdifferentthingseveryday<br />Scan the...
Find nearest Gas station<br />31<br />
Mobile UserContent - Trygfonden<br />Report<br />Present<br />Subscribe<br />
OK Local sport community<br />Loyalty, reputationand self-fashioning<br />33<br />
Carlsberg Mobile Marketing<br />34<br />
Push Information and updates<br />Guide and trackcustomerbehavior<br />Push info to customers in specificareas / zones<br ...
Mobile Video<br />
Mobile Paymenttoday<br />© Creuna<br />37<br />SMS tickets<br />WAP-BillingBooks<br />Premium SMS<br />
What’scoming<br />© Creuna<br />38<br />
How to get there<br />
Politiken<br />www.pol.dk, i.pol.dk, mobil.pol.dk<br />© Creuna<br />40<br />Klk<br />l<br />
Mobile-detectonyour website<br />Detect the mobile device<br />Adaptstyle and contentreturned to mobile<br />One system to...
Convinced yet?<br />
The Mobile Internet Revenue MIX<br />2012 Smartphoneforecast<br />Symbian OS 39 % (50 %)<br />Android 14.2 % (2 %)<br />iP...
Mobile Services Demographics (UK)<br />Higher on chart = more female<br />Further to right = older<br />Size of bubbles = ...
Younger and Less female (UK)<br />Source: <br />Product: MobiLens + Media Metrix<br />Data: Three month average ending Jun...
Usersthisweek (No)<br />12.8 % used mobile content at least once this week<br />6.3 % used mobile content today<br />Age:<...
European Mobile penetration<br />SMS penetration is greater than 70 % today<br />Growth of content available expected to r...
Wap, web, What?<br />The Mobile Web IS the internet<br />Your web CMS is the source of information<br />Youruser’s mobile ...
Geton the train<br />There’s only one Facebook<br />There’s only one Google<br />Mobile users get loyal, when the service ...
How to do ”web 2 mobile”<br />Rethink! – don’tshrink<br />Context is king<br />Micro boredomis free time<br />Adaptgracefu...
Focus<br />Identify the core <br />services to your mobile <br />users and make it easy to  access<br />
ABOUT CREUNA<br />DIGITAL AGENCY. LEADING IN SCANDINAVIA. 300 PEOPLESOLUTIONS FOR THE DIGITAL AGE.  ACROSS ALL DIGITAL MED...
SELECTED CLIENTS<br />
Thankyou<br />MORGENBRIEFING DEN 1. DECEMBER 2009<br />JEPPE M. HANSEN<br />Direktør, forretningsudviklingM: (+45) 22 49 8...
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Mobile Innovation - Creuna Morning Briefing

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The Slideshow from our morning briefing at Creuna in Copenhagen.

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  • Detteerprocentandelenafmobilbrugerei England deranvendermobilentilapplikationer, downloads ogmobil web surfing.
  • Madplaner, IndkøbssedlerBarcodes på produkterMere information om dette produktOpskrifter med dette produktPromoveringskonkurrenceWeb 2 mobileFavoritter, planlæg hele ugen selv og få den ud som en indkøbsseddel på mobilenMen hov, var der ikke osse en iPhoneApp?Bestil ingredienser om morgenen i toget på vej ind.Osuma.
  • iPhoneApplikationMobile WebWidgets for iGoogle, Facebook, bloggen, din desktop – og din mobil!What iFood Assistant can teach marketersConsumers are willing to pay for utility and convenience.They will share personal information in exchange for useful ideas.Use information gathered in a targeted manner.Look for the "sweet spot" of what your brand can offer consumers.Mirroring Apple software is a selling point.
  • Søgeagenter-> oneclick informationBind tilbage til Arla.
  • Simon
  • Hovedstaden i Chile
  • Forklar hvad det går ud på - pointe at alle mobiler kan gøre det uden GPS / DGS ex. med at spørge efter nærmeste ”bager”Forklar tekniske måder kort / med dækning i by og på landDK er på vej (TDC pilotprojekt + kulturnat ex. )Vi har kunder som venter – TDC skal være klar på driftsdelen EKSEMPLER PÅ LBS:Et hav af mobile dating-applikationer. iPhone-udgaver af snart enhver af de store sociale services kan anvende GPS eller anden LBS-teknologi.OK at nævne teknik delene – men fokuser på mulighederne - DGS, OK , Visitdenmark etc...LBS-TEKNOLOGIER:Maste-positionTriangulerings-teknikker (fællesnævner for forskellige netværksafhængige teknikker til at lokalisere en mobilenhed)OS-specifikke applikationer der anvender GPS dataGoogle Gears (ikke device-specifikke, det løb er kørt), der Context-awareness: Hvad laver du nu? Vi er vandt til at lave statusupdates. Disse opdateringer kan anvendes til at vise kontekst-relateret indhold. Hvis jeg fx ”ser Horsens tabe til FCK” kan jeg være interesseret i at få pushet FCK’s kampprogram, synkronisere min kalender med tv-visninger af SAS-liga kampe eller måske sælge min bolig i Horsens. Det kan også være at jeg besøger Politikens website, får et context-spørgsmål og svarer ”Sidder i tog på vej mod københavn”. Politiken kan nu levere indhold der specifikt handler om København, SMAL SAG, men de kan også kombinere det med deres tracking-viden om mine præferencer for dancehall musik og fortælle mig koncerter indenfor den genre, der spilles de næste par aftener.Context-awareness teknologier:Brug barcodes til at trække brugere ind. I ved selv hvor barcoden er sat op, i hvilket blad den er trykt, hvilken annonce eller på hvilken webside den vises. Brug bluetooth, så ved i hvor brugeren er og hvor ofte han kommer der. På en baresso-café kan man fx tilbyde særlige tilbud til folk der kommer tit / bliver længe / benytter flere forskellige baressoer.
  • Bluetooth til video
  • TDC-kunderkøber på Gyldendal via mobiltelefonregning. (WAP-Billing) andre får et girokort.Gyldendal forventer at 20%-40% af deres fremtidige salg vil foregå på mobilen
  • Japan i dag? Europa i morgen?
  • PUSH !Fra offline til OnlineBarcodesBluetoothPush i køerne: udfyld data på forhånd.Det offentlige har en god mulighed for at skabe brug ved at lave fx barcodes på de offentlige myndighedssteder, der linker ind til den konkrete myndigheds placering på borger.dkRespektforvand: Hundested eller Hørsholm strand?Jobzonen: Kerneydelsen til ”den lille tid”Borgerservice: Hvor er borgerservice? Er der åbent? Er der ventetid? Kan jeg slippe for at tage derned?
  • Mobile Innovation - Creuna Morning Briefing

    1. 1. Innovation with mobile communication<br />MORGENBRIEFING DEN 1. DECEMBER 2009<br />Jeppe Hansen, direktør & Simon Kibsgård, konsulent, mobilsystemudvikling, <br />
    2. 2. Agenda<br />It’sTime to go mobile<br />YourMobile Concept<br />RethinkYour service<br />How to getthere<br />Convincedyet?<br />
    3. 3. It’s time to go mobile<br />3<br />
    4. 4. Mobile sites to day<br />
    5. 5. Worldwide<br />Worldwide mobile phone 286.1 million units in Q2 2009 (6.1 % decrease)<br />Worldwide Smartphone 40 million units in Q2 2009(27 % increase)<br />Android from Google will increase by 900% in 2009<br />iPhone will grow by 79% in 2009<br />5<br />Gartner, August 2009 & Strategy Analytics, May 2009<br />
    6. 6. Mobile Media USAGE Growing 17 % a year (UK)<br />Source: <br />Product: MobiLens<br />Data: Three month average ending June 09 <br />Country: UK - N= 13,997<br />
    7. 7. Your Mobile Concept<br />
    8. 8. How to do ”web 2 mobile”<br />Rethink! – don’tshrink<br />Context is king<br />Micro boredomis free time<br />Adaptgracefully– Make it easy to use<br />Choosewhat’s relevant<br />
    9. 9. What time do weuse Mobile Internet? (NO)<br />9<br />Source: http://gallup-tns.no <br />
    10. 10. Rethinkyour service<br />
    11. 11. Arla cookbook- One gigantic website<br />11<br />
    12. 12. Arla cookbook- CustomersLooking for inspiration<br />12<br />
    13. 13. Arla cookbook- One focused service<br />13<br />
    14. 14. KRAFT Foods Assistant<br />14<br />
    15. 15. Web2Mobile & 1 click information<br />
    16. 16. oneClickUpdate<br />Visit a service on the net<br />Selectthe informations youwant to takewithyouon the mobile<br />Typeyourphonenumber<br />You’llrecieve a SMSwith a link<br />Click the link and seeyourselectedinformation<br />Nowupdatethis information from your mobile<br />One clickupdate...<br />
    17. 17. Århus KOMMUNEs BIBLIOtEkER<br />Searchmaterials<br />Check your reservations<br />renewyourbooks<br />Securelogin<br />Events info<br />Top 10 <br />Werecommend<br />And much more…<br />
    18. 18. Mobile webSites VS Desktop Websites<br />18<br />
    19. 19. Context is KING<br />19<br />
    20. 20. 20<br />
    21. 21. DSB S-tog<br />
    22. 22. Mobile quiz<br />22<br />Come back for more<br />Competitionworks!<br />Videos in second<br />
    23. 23. Pepsi for all<br />Scan to win<br />Know at once<br />Everybodywins<br />Claimpricewithin an hour<br />Draw customers to your shop<br />SMS opportunity<br />23<br />
    24. 24. Julekalender<br />24<br />
    25. 25. Statistic setup 2D barcode Xmas Campaign<br />Tracking cross channels :<br />Posters 300<br />Flyers 30.000<br />Offline magazine ”ByensPuls” article<br />6 Whole page articles in 3 CPH free News Papers<br />Email Newsletter 70.000 recipients<br />Website landing pages (2)<br />Facebook campaign / fan site / wall publishing<br />Got-U viral marketing<br />25<br />
    26. 26. 26<br />
    27. 27. 14 minutter<br />27<br />
    28. 28. Starkconcept<br />2D barcodeonproduct labels<br />10.000 productnumbers<br />Gethelp / more info<br />Return input /complaints<br />Collect information<br />Getloyaltythrough cool cash in return<br />28<br />
    29. 29. Spejdernet – Scoutin’<br />
    30. 30. What 2 do with 2D barcodes ?<br />Offline goes online<br />Scan the same code and getdifferentthingseveryday<br />Scan the screen and get the information<br />Scan to get info, updates, to report<br />Scan pairedwith time<br />Scan pairedwith locations<br />
    31. 31. Find nearest Gas station<br />31<br />
    32. 32. Mobile UserContent - Trygfonden<br />Report<br />Present<br />Subscribe<br />
    33. 33. OK Local sport community<br />Loyalty, reputationand self-fashioning<br />33<br />
    34. 34. Carlsberg Mobile Marketing<br />34<br />
    35. 35. Push Information and updates<br />Guide and trackcustomerbehavior<br />Push info to customers in specificareas / zones<br />Getcrosssellingopportunities<br />
    36. 36. Mobile Video<br />
    37. 37. Mobile Paymenttoday<br />© Creuna<br />37<br />SMS tickets<br />WAP-BillingBooks<br />Premium SMS<br />
    38. 38. What’scoming<br />© Creuna<br />38<br />
    39. 39. How to get there<br />
    40. 40. Politiken<br />www.pol.dk, i.pol.dk, mobil.pol.dk<br />© Creuna<br />40<br />Klk<br />l<br />
    41. 41. Mobile-detectonyour website<br />Detect the mobile device<br />Adaptstyle and contentreturned to mobile<br />One system to edityour desktop and mobile content<br />SameURL as always<br />Automaticupdatesfor future mobile devices<br />
    42. 42. Convinced yet?<br />
    43. 43. The Mobile Internet Revenue MIX<br />2012 Smartphoneforecast<br />Symbian OS 39 % (50 %)<br />Android 14.2 % (2 %)<br />iPhone 13.7 %<br />Windows Mobile 12.8 %<br />BlackBerry 12.5 %<br />Various Linux 5.4 %<br />Palm 2.1 %<br />43<br />From http://www.computerworld.com/s/article/9139026/Android_to_grab_No._2_spot_by_2012_says_Gartner<br />
    44. 44. Mobile Services Demographics (UK)<br />Higher on chart = more female<br />Further to right = older<br />Size of bubbles = # of users<br />Source: <br />Product: MobiLens<br />Data: Three month average ending June 09 <br />Country: UK - N= 13,997<br />
    45. 45. Younger and Less female (UK)<br />Source: <br />Product: MobiLens + Media Metrix<br />Data: Three month average ending June 09 <br />Country: UK - N= 13,997<br />
    46. 46. Usersthisweek (No)<br />12.8 % used mobile content at least once this week<br />6.3 % used mobile content today<br />Age:<br />18 % age 12 - 19<br />21 % age 20 - 39<br />14 % age +40- Use mobile content at least once a week <br />Sex:<br />17 % men use mobile content at least once a week<br />8 % women<br />46<br />Source: www.tns-gallup.no/medier 2009Q2<br />
    47. 47. European Mobile penetration<br />SMS penetration is greater than 70 % today<br />Growth of content available expected to rise dramatically<br />Telecom providers will likely spark growth by bundling flat rate internet with voice service<br />Source: Jupiter Research European Mobile Forecast, 7/08 (Western Europe)<br />© 2008 Jupiter Research, LLC<br />
    48. 48. Wap, web, What?<br />The Mobile Web IS the internet<br />Your web CMS is the source of information<br />Youruser’s mobile context is the key to success<br />m.yourdomain.dkwillbe the entrance for all your mobile content<br />Web applicationswillbehuge<br />App Stores, short code sms, barcodes, bluetoothwillcatchyourusers<br />…So get the idea and getmoving<br />48<br />
    49. 49. Geton the train<br />There’s only one Facebook<br />There’s only one Google<br />Mobile users get loyal, when the service they found, is targeted them and easy to access.<br />Would you like a one click shortcut on your customer’s mobile phone ?<br />49<br />
    50. 50. How to do ”web 2 mobile”<br />Rethink! – don’tshrink<br />Context is king<br />Micro boredomis free time<br />Adaptgracefully– Make it easy to use<br />Choosewhat’s relevant<br />
    51. 51. Focus<br />Identify the core <br />services to your mobile <br />users and make it easy to access<br />
    52. 52. ABOUT CREUNA<br />DIGITAL AGENCY. LEADING IN SCANDINAVIA. 300 PEOPLESOLUTIONS FOR THE DIGITAL AGE. ACROSS ALL DIGITAL MEDIA LARGE CUSTOMERS B2B, B2C, B2G. FULL-SERVICE CAPABILITY<br />
    53. 53. SELECTED CLIENTS<br />
    54. 54. Thankyou<br />MORGENBRIEFING DEN 1. DECEMBER 2009<br />JEPPE M. HANSEN<br />Direktør, forretningsudviklingM: (+45) 22 49 83 32<br />jeppe.hansen@creuna.dk<br />SIMON KIBSGÅRD<br />Konsulent, mobil systemudviklingM: (+45) 22 49 83 41<br />simon.kibsgaard@creuna.dk<br />
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