Content Marketing - What is it? Why use it?

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    Content Marketing - What is it? Why use it? - Presentation Transcript

    1. Content Marketing What is it? Why use it?
    2. Traditional marketing (by interruption) is dying
    3. Consumer is in Control
    4. 90% of B2B Buyers First Turn to the Internet
    5. Content Marketing: Offer your clients useful and relevant information that will facilitate their purchasing process and work, and make their lives easier.
    6. “ Content Marketing is the only marketing left.” Seth Godin “ The real secret to great marketing is creating compelling and useful content.” Rohit Bhargava
    7. “ Write blog posts that others can use. The more you can help others, the more they’ll come back.” Chris Brogan “ Getting customers used to mean interrupting people. Today it’s all about compelling content.” David Meerman Scott
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    12. Advice Explanation Solutions Comparisons Tests Statistics Case Studies Tips Opinions Forecast Visits
    13. 56% of Companies Will Increase Their Content Production Budget in 2009 4% 9% 31% 25% 31% Slight Decrease No Change Slight Increase Major Increase Major Decrease Source: Junta42 (Dec. 2008)
    14. Significant Benefits
      • Existing Clients
      • Cross -Selling
      • Client Retention
      • Potential Clients
      • Visibility
      • Trust
      • Sales
      Significant Benefits
      • Employees and Partners
      • Productivity
      Significant Benefits
    15. Yes, you. You control the info. age.
    16. 5 Favourable Trends People are less influenced by promotional messages 1
    17. 5 Favourable Trends Traditional media are dying and offer less information 2
    18. 5 Favourable Trends People are in control and seek useful information 3
    19. 5 Favourable Trends Companies are more aware of their clients’ needs 4
    20. 5 Favourable Trends The technology allows businesses to reach their clients directly 5
    21. Widespread Delivery
    22. Web Content: from Production to Delivery Simon Hénault B.Comm, MBA [email_address] www.podmedia.ca www.podmedia.ca/blog

    + Simon_HenaultSimon_Henault, 9 months ago

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    Content Marketing:
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