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Content Marketing - What is it ? Why use it ?

Content Marketing - What is it ? Why use it ?

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  • 1. Content Marketing What is it? Why use it?
  • 2. Traditional marketing (by interruption) is dying
  • 3. Consumer is in Control
  • 4. 90% of B2B Buyers First Turn to the Internet
  • 5. Content Marketing: Offer your clients useful and relevant information that will facilitate their purchasing process and work, and make their lives easier.
  • 6. “ Content Marketing is the only marketing left.” Seth Godin “ The real secret to great marketing is creating compelling and useful content.” Rohit Bhargava
  • 7. “ Write blog posts that others can use. The more you can help others, the more they’ll come back.” Chris Brogan “ Getting customers used to mean interrupting people. Today it’s all about compelling content.” David Meerman Scott
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. Advice Explanation Solutions Comparisons Tests Statistics Case Studies Tips Opinions Forecast Visits
  • 13. 56% of Companies Will Increase Their Content Production Budget in 2009 4% 9% 31% 25% 31% Slight Decrease No Change Slight Increase Major Increase Major Decrease Source: Junta42 (Dec. 2008)
  • 14. Significant Benefits
    • Existing Clients
    • Cross -Selling
    • Client Retention
  • 15.
    • Potential Clients
    • Visibility
    • Trust
    • Sales
    Significant Benefits
  • 16.
    • Employees and Partners
    • Productivity
    Significant Benefits
  • 17. Yes, you. You control the info. age.
  • 18. 5 Favourable Trends People are less influenced by promotional messages 1
  • 19. 5 Favourable Trends Traditional media are dying and offer less information 2
  • 20. 5 Favourable Trends People are in control and seek useful information 3
  • 21. 5 Favourable Trends Companies are more aware of their clients’ needs 4
  • 22. 5 Favourable Trends The technology allows businesses to reach their clients directly 5
  • 23. Widespread Delivery
  • 24. Web Content: from Production to Delivery Simon Hénault B.Comm, MBA [email_address] www.podmedia.ca www.podmedia.ca/blog

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