Tellja Online Referral Marketing

Referral Marketing is… Recommend a friend Peer-to-Peer Viral Marketing Affinity Marketing Buzz Marketing Tell-a-Friend Referral Programs Customers acquire customers Power sellers Social Network Marketing C2C Marketing Community Marketing Word of Mouth (WOM) © 2009 - Tellja

Referral Marketing Programs pay off*  60-80% of your existing clients are inclined to make referrals.  15% can be encouraged to.  A referrer makes an average of 1.2 referrals.  This means that 100,000 clients make 18.000 referrals. Tellja has combined eCommerce, Web 2.0 and sophisticated tracking technology and created the first Online Referral Marketing platform to attract and reward new and existing customers to your business * Source: Study “Sales Results in Marketing und Vertrieb – Peer-to-Peer-Konzepte” from Marketing Partner in Wiesbaden, Germany © 2009 - Tellja

Referral Marketing Compliments Online Advertising Systems Advertising Relevance and Quality Factors  Uses existing and new customers  Is more qualified and personalised Online Referral Marketing  New: Previously transactions were offline  Context based and extremely competitive Search Engine Marketing  Recognised by users yet expensive  Unqualified reach  Target groups: Numerous web pages & micro sites Affiliate Marketing  Unqualified reach  Target groups: Portals and large websites Display Advertising Currently there are no standard Referral Marketing processes © 2009 - Tellja

What is Tellja? Tellja is an Online Referral Marketing Platform. To implement it into your shop requires minimal effort and costs nothing. Advertsiers have access to extensive tracking and reporting for their referral marketing campaigns. How it Works… When a customer visits an Advertisers they click on the Tellja button to refer a product or service to a friend. The button opens the Tellja referral widget. Here the customer can choose a reward, and and who shall receive the reward, themself or the referral recipient, following a succesful referral. The Advertiser sets the reward. When the friends buys the product the referral is succesful – and the reward is available. Tellja handles all the tracking and processing. © 2009 - Tellja

Widget Step 1 By clicking on the referral button the Tellja widget opens. The first step is for the referrer to select a reward and choose whether to get the reward for them self or to give it to their friend. © 2009 - Tellja

The Referrer, Recipient & Reward Process Choose Reward Reccomendation 1 Shop & Refer a Friend 2 & Recipient 3 Sent to Friend Online Shops & £ Referrer Products Referrer Friend ?  Friend Friend “This is perfect for…” Reward Sent to Rewarded Recipients 4 Friend Visits Shops 5 Referrer or Friend 6 become Multiplicators Online Shops & Referrers Products £ Referrer Friend SALE Social Networks: Friend Friends, Acquantances, “This is what I was looking for…” Family © 2009 - Tellja

The Referral Tracking Process The Tellja platform tracks users at many steps. After a referral on the widget, an email is sent by Tellja to the recipient. The recipient clicks on a link to go to the Advertiser website. When they purchase the product or service, they are detected by the Tellja tracking code on the Advertiser’s post-transaction page. Once a successful referral has been recorded on the Tellja system, the reward is available, pending Advertiser approval, to whoever the referrer nominated should receive the reward. Advertiser Referral Email Advertiser Post Transaction Shop & Widget: Product Page Tracking Referrer Friend SALE Code Tracking © 2009 - Tellja

Tellja Tracks the Multiplicator Effect  60-80% of existing customers are natural referrers.  Only Tellja has the tools to monitor, incentivise and monitor them.  The back-end of the Tellja platform is the Tellja Portal New Customers Online-Shop Incoming Traffic Referrers Existing Customers © 2009 - Tellja

Campaign Creation And Management The Tellja Portal enables Advertisers to: Monitor and Manage  Create campaigns and rewards  Evaluate customer interactivity Rewards  Optimise referred products and rewards Customers  Evaluate online referral marketing objectives, eg ‚attract new customers Sales Products Referrals © 2009 - Tellja

Powerful Referral Tools on the Tellja Portal The Tellja Portal is straight forward, powerful, transparent and scalable. Manage Campaigns, Referrers, Rewards, Finances and produce Reports. Online referral marketing strategies can be optimised to meet targets, market opportunities, and extended from online to offline interaction. © 2009 - Tellja

Tellja Adds Value at Every Step… When a Customer is… For the Advertiser 1 Interacting with the Widget … They’re engaging with the Products. 2 Referring to friends… They’re promoting the Advertiser. 3 Following a referral… They’re a potential customer / a qualified lead. 4 Making a purchase… It’s an Extra Sale for the Advertiser! 5 Receiving a reward… A Rewarded Referrer will Refer again.…. © 2009 - Tellja

Benefits for Advertisers Interact with customers and enhance online presence Use all the possibilities of Web 2.0 and impress visitors to your website with cutting edge innovation tailored for online consumers. Win new customers and bring back old customers The Widget is easy to use and the rewards process is straight forward and hassle free – let customers bring in more customers. No Investment – No Risk The Tellja Platforms is easy to install, scalable, offering transparent and real time reporting. Manage and optimise your campaigns from the one online platform. Reward your Customers, Multiplicators and Power Sellers Advertisers set the rewards: material gifts, vouchers, special offers. © 2009 - Tellja

Benefits for the Customer  For the Consumer, Tellja has incentivized eCommerce and upgraded it to Web2.0 – an interactive and stylish widget coupled with a personal and impressive referral management system.  Tellja has created Consumer 2.0 – users of the widget can influence friends and family with their distinct product and brand knowledge and be rewarded for it – previously specific C2C knowledge transfer could not be monetized.  For users who make few referrals, Tellja now offers a fun and spontaneous avenue and eventual reward.  For users who actively refer, thanks to Tellja, they can now measure how successful their methods are by their rewards and become Power Sellers, complete with access to the Tellja Platform to manage their referrals.  Tellja’s payment processing ensures that a Rewarded Referrer is a Repeat Referrer. © 2009 - Tellja

Tellja Online Referral Marketing

1 comments

Notes on slide 1

Favorites, Groups & Events