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Detected 561 back-links from other websites (accessed 01/03/2010).
1,120 results for the search term “30 beats Hyundai” (01/03/2010).
There were 30 videos on YouTube
100 views, up to as many 4,600 views. Many of the videos also generated commentary.
A key takeaway for Hyundai was when Steve Fowler, the editor of “What Car” magazine tweeted about his favourite track, which was by Nikki French. Nikki, boosted by the endorsement, went on to win the competition. He has also been invited to perform at the What Car awards, generating yet more positive brand coverage for Hyundai.
Old Spice Guy http://www.youtube.com/user/OldSpice