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How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013
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How readers discover content in scholarly journals - the results from a large scale reader survey - ssp 2013

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    • 1. How Readers Discover Content in Scholarly Journals The results from a large scale reader survey Simon Inger, June 2013 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
    • 2. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link Email Alert Aggregated Article Publisher’s Article
    • 3. Survey on Reader Navigation • Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers • Survey of Readers following on from 2005 and 2008 studies • Much larger, with over 19,000 respondents globally • Over a year in planning, execution and analysis • Thanks to all our supporters, studied multiple subject areas
    • 4. Supporters • BMJ Group • CABI • Cambridge University Press • IOP Publishing • Nature Publishing Group • Palgrave Macmillan • Publishing Technology • RSC Publishing • SAGE (response rates between 1.7% and 6.4%)
    • 5. Limitations • It’s a survey • Survey was only in English • Survey used invitations from our supporters – not necessarily completely representative sample • Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the publisher (“opted in”)
    • 6. What was studied? • Preference of discovery resources • Search engine preference • Device preference • App use • Publisher web site features • all broken down by region, income, job role, subject area, sector
    • 7. Publisher web sites are not the dominant or even a highly significant discovery channel (in search) Google and Google Scholar aren’t as dominant as many believe for subscribers.
    • 8. Is the increased reliance on library web pages for search in Humanities, Education Research and Social Sciences because these areas are less well funded and so cannot support A&Is? What can publishers in these areas do to support and enhance content discovery?
    • 9. Have Humanities publishers become over- reliant on aggregators to make their content discoverable? Or is everyone else under-reliant?
    • 10. Is this evidence that physicists want to search other content types at the same time? Is that also a valid reason for the difference in behaviour between social science and humanities?
    • 11. Chemists seem to use ToC alerts just as much as search. What can other subject areas learn from this?
    • 12. Discovery - journals Delivery Discovery
    • 13. Discovery - books Delivery Discovery
    • 14. Discovery - reference Delivery Discovery
    • 15. How can the business models and delivery technology of eBooks change so that eBook discovery can be broadened and better integrated with the discovery of other content types?
    • 16. Conclusions • Different readers start their search in different places for good reasons • Publishers need to support a wide range of discovery channels to suit their readers’ preferences • High volume referrers may not be the ones that bring your most important readers to your site (e.g. authors)
    • 17. See the full study at www.renewtraining.com simon@sic.ox14.com simon@renewtraining.com
    • 18. And by the way…… • Full report contains 90 charts and 123 pages in total • Analytical tool allows for breakdown of all results by all demographics and subject area. – Over 19000 respondents globally – Over a trillion meaningful chart combinations – Marketing to libraries, authors, societies – Assessing aggregator deals and inclusion in library search tools • See www.renewtraining.com/publications.htm for details.

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