Beatmatched OAP Stanford Tech. Entrepreneur Presentation

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BEATMATCHED A SOCIAL NETWORKING PLATFORM THAT CONNECTS USERS
BASED ON SIMILAR MUSIC INTERESTS

When two or more people have a similar interest in music there is an instant compatibility and common trait.

By using this shared connection
networking can be simplified and
allow people to meet on a
common ground.

This website will be a portal that
will allow users to share music
and meet people who enjoy
the same music.


The scope of BeatMatched slightly changed to a more appealing business idea!


BeatMatched will focus on dating an open social media platform rather than a limiting it to a dating site


BeatMatched helps people with the same music tastes connect to date, hang out, enjoy concerts, create local bands, and will provide incentives as rewards to users.


From the received feedback, we believe this is not only a viable business plan but also a very lucrative model which we as a team can successfully bring to market and that will attract 100,000+ users in the first year and generate cash flow immediately.
-Currently we are developing the beta site which will be tested on the applicants of the survey as we have collected their e-mails to use as beta testers


Our current customer analysis is an international market which is feasible based on the success of similar networking platforms such as Facebook and Spotify as well as dating platforms such as Plentyoffish and Okcupid.

Thanks much for reviewing our presentation!

We would greatly appreciate your input on our project :)

Please visit www.BeatMatched.com and fill out the survey.

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Beatmatched OAP Stanford Tech. Entrepreneur Presentation

  1. 1. MARKET OPPORTUNITY & LOW FIDELITY PROTOTYPEwww.BeatMatched.comMusic Sharing & Networking & Interest Matching Social Media Platform
  2. 2. BEATMATCHED A SOCIAL NETWORKINGPLATFORM THAT CONNECTS USERSBASED ON SIMILAR MUSIC INTERESTSWhen two or more people have a similar interest in musicthere is an instant compatibility and common trait.By using this shared connectionnetworking can be simplified andallow people to meet on acommon ground.This website will be a portal thatwill allow users to share musicand meet people who enjoythe same music.
  3. 3. LIVE WEBSITE, DOMAIN & SURVEYWWW.BeatMatched.COM
  4. 4. HOW BEATMATCHED WILL WORKBeatMatched will be a free service that allows users tocreate a profile that includes pictures, a bio and interests.The main requirement will be that upon joining users listtheir favorite genres of music, favorite artists, all of whichwill determine their BeatMatching factors.The site will then provide users with the option to meet newpeople based on their similar musical interests.Users will also have the option to solely post their ownmusic and find new music by exploring what others post.Using youtube links to allow the user to choose from anysong on the internet and will not require any uploads.
  5. 5. COMPETITOR ADVANTAGESites like Facebook, Myspace and Google+ have becomesaturated with political opinions, personal problems andpictures of babies or pets.Dating sites such as OkCupid or PlentyOfFish can beoverwhelming with their constant messages and creepystalkers who are purely interested in sexual relationships.BeatMatched offers a place where you can simply enjoymusic together, interact respectfully and focus on what youlove. It gives you the opportunity to contact others anddevelop the type of relationship they seek.
  6. 6. PYSCHOLOGICAL & HISTORICALMusic has the power to bring people together, uniting us ina positive way. The human brain is programmed to seeksimilar interests to establish a connection. When usersreceive messages and incentives dopamine is releasedmaking people happy and continue using.Throughout history music provides the soundtrack forcelebrations, creates memories and allows people to joinone another to connect on a higher level."Music produces a kind of pleasure which human naturecannot do without"~ Confucius Chinese Philosopher (551–479 BCE)
  7. 7. COMPETITOR ANALYSISBeatMatched will integrate both Facebook and Spotify intoour service allowing users to add the songs and interestsfrom these sites to automatically update their BeatMatchedprofile easily and quickly making their experience better.What we hope to provide that these other sites do not offeris real world and international interaction. Throughincentives like prizes and discounts we will encourageBeatMatches to attend events together and allow you tomeet people no matter where you go.If a user visits another city/country BeatMatched will allowthem to casually find people to attend concerts or sharemusic with improving their life and accelerating networking.
  8. 8. MARKET REVENUE POTENTIAL1. Internet dating attracts 1.4 billion consumers12. Depending on user totals, revenue per user could be upwards of $13. 74.1% of the single people in the US have tried online dating equaling over 40 Million people2 = $$$1http://www.theglobeandmail.com/report-on-business/rob-magazine/the-vancouverite-behind-plenty-of-fish/article601186/2http://www.statisticbrain.com/online-dating-statistics/
  9. 9. USER FEEDBACK DEMOGRAPHICUsing Obsurvey.com to create on online survey we polled33 people and will continue to monitor up to 100 users togain insight into the market and get feedback on services.
  10. 10. USER RESPONSE TO FEATURES
  11. 11. USER INPUT ON MARKET VALUE
  12. 12. USERS INTERESTS REACTION
  13. 13. USING USER FEEDBACK TOEVOLVE BUSINESS MODEL- The scope of BeatMatched slightly changed to a moreappealing business idea!- BeatMatched will focus on dating an open social mediaplatform rather than a limiting it to a dating site-Music is the universal language, people can easily networkwith others with same music taste.- BeatMatched helps people with the same music tastesconnect to date, hang out, enjoy concerts, create localbands, and will provide incentives as rewards to users.
  14. 14. REVENUE STREAM VIABILITY- From market research we perceive the majority ofrevenue will come from advertising sources. UtilizingGoogle Adwords and targeted marketing sales to generatethe majority of the revenue source.- We will develop affiliate relationships with ticket salessites and venues which the business will make apercentage of revenue.- In our market research comparative site PlentyOfFishfounded by Markus Friend in 2003 now brings in over$300,000 a month solely from Adwords.
  15. 15. CONCEPT VIABILITY ANDINTERNATIONAL TARGET MARKET- From the received feedback, we believe this is not only aviable business plan but also a very lucrative model whichwe as a team can successfully bring to market and that willattract 100,000+ users in the first year and generate cashflow immediately.-Currently we are developing the beta site which will betested on the applicants of the survey as we have collectedtheir e-mails to use as beta testers- Our current customer analysis is an international marketwhich is feasible based on the success of similarnetworking platforms such as Facebook and Spotify as wellas dating platforms such as Plentyoffish and Okcupid.
  16. 16. SOCIAL MEDIA GLOBALADVERTISING REVENUEGlobal social media revenue is forecast to reach $16.9billion in 2012, up 43.1 percent from 2011 revenue of $11.8billion, according to Gartner, Inc.Advertising is, and will continue to be, the largestcontributor to overall social media revenue and is projectedto total $8.8 billion in 2012. Social gaming revenue morethan doubled between 2010 and 2011 and is expected toreach $6.2 billion in 2012, while revenue from subscriptionsis expected to total $278 million this year.STAMFORD, Conn., July 25, 2012
  17. 17. SOCIAL MEDIA ADVERTISINGMarketers are allocating a higher percentage of theiradvertising budget to social networking sites. This is mainlydriven by the fact that these sites offer a large pool ofengaged users who spend considerable time on these sites— this increases the potential click-through rates (CTRs).Social media sites enable marketers to target ads todiscrete consumer segments by unlocking theinterconnected data structures of users that include lists offriends, their comments and messages, photos and all theirsocial connections, contact information and associatedmedia.
  18. 18. SOCIAL MEDIA PROFIT ANDEXPENSE REPORTZynga spent $45.5 million on 15 different acquisitions lastyear, according to a filing with the U.S. Securities andExchange Commission.Revenue grew 19% to $332.5 million, while bookings rose9.8% to $301.6 million.Analysts polled by Thomson Reuters expected a profit of 5cents a share with $344 million of bookings.Expenses grew 39%, as research and development costsrose 79%.
  19. 19. THANK YOU! Thanks much for reviewing our presentation! We would greatly appreciate your input on our project :)Please visit www.BeatMatched.com and fill out the survey.

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